Search engine marketing is one of the main means of website promotion and marketing at present.
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Especially search engines based on natural search results.
Promotion is valued by many small and medium-sized websites.
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Search engine marketing method has also become the main component of network marketing method system.
Points. The main methods of search engine marketing include
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Bidding ranking, classified directory login, search engine login, paid search engine.
Advertising, keyword advertising, search engine optimization, address bar search, website link strategy, etc.
2. Instant messaging marketing Instant messaging marketing, also known as IM marketing, is a means for enterprises to help enterprises promote products and brands through instant tools IM. There are one or two common situations: one is online communication. When small and medium-sized enterprises establish online stores or corporate websites, they usually have instant messaging online, so that potential customers will naturally contact online merchants if they are interested in products or services. Second, advertising, SMEs through IM.
Marketing communication tools, release some product information, promotional information, and also release some expressions that netizens like through pictures, plus signs that enterprises want to promote.
3, BBS marketing BBS marketing, also known as BBS marketing, is "using BBS as a network communication platform.
Disseminate information about corporate brands, products and services through words, pictures and videos. , so that target customers have a deeper understanding of enterprise products and services. Finally, it is an online marketing activity to promote corporate brands, products and services and deepen market awareness. BBS marketing is to use the popularity of the forum to provide efficient communication in the forum space through professional forum post planning, writing, distribution, monitoring and reporting processes. Including all kinds of top posts, ordinary posts, serial posts, debate posts, multi-picture posts, video posts and so on. Then use the forum's powerful gathering ability as a platform to hold various activities such as stepping on the building, watering, posting pictures and videos to mobilize the interaction between netizens and brands. And achieve the purpose of corporate brand communication and product sales.
4. Blog marketing Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses the knowledge, interests and life experiences of bloggers to spread commodity information. The essence of blog marketing is to share knowledge through original professional content, strive for the right to speak, establish a personal brand, and establish its identity as an "opinion leader", thus affecting the thinking and buying behavior of readers and consumers.
5. Chat group marketing Chat group marketing is an extension of instant messaging tools, which specifically uses the group functions in various instant messaging software. At present, there are qq group, msn group, Want Want group, Yes group and so on.
Using instant messaging tools in chat group marketing has the characteristics of low cost, quick effect and strong interactive effect.
, widely adopted by enterprises. He spread the information of corporate brands, products and services by publishing some words and pictures, so that target customers can have a deeper understanding of corporate products and services. Finally, it is an online marketing activity to promote corporate brands, products and services and deepen market awareness.
6. Knowledge Marketing Knowledge marketing is a self-built question-and-answer section on Baidu's "Know" and "Encyclopedia" platforms or corporate websites, which disseminates information about corporate brands, products and services by asking and answering users. Network knowledge marketing is mainly because it expands the user's knowledge level, allows users to experience the professional technical level and quality service of enterprises and individuals, thus generating trust and recognition for enterprises and individuals.
Finally, spread the information of corporate brands, products and services.
7. Network event marketing Network event marketing: It is a marketing communication activity that enterprises and organizations mainly use the network as a communication platform, through carefully planning and implementing events that can make the public directly participate and enjoy fun, and attract or divert public attention through such events, improve and enhance the relationship with the public, shape the good image of enterprises and organizations, and seek greater effects for enterprises.