Hydrogen OS can be said to be unique in design style, with MaterialDesign as the core design language, focusing on a light and concise use experience. Today's hydrogen OS still retains its former light after several iterations of large versions. Simplicity, efficiency and reliability are still the core design concepts of hydrogen OS. Years of polishing at the institutional level also precisely reflects the belief that "one plus" does not work. However, with the continuous development of Yijia brand in China, the expanding audience and the surge of users, the system also needs to be constantly improved. ColorOS obviously has more room for development and can carry more possibilities and challenges.
Seeing this, there may be many former "old refueling" who will be a little worried. Is it plus of Color OS system or plus? Can the simple and smooth operation experience of hydrogen OS continue? Actually, you don't have to worry, because we can get a glimpse of Liu's Weibo. One plus nine series is not a simple color OS, but a "hydrogenated" color OS. "Hydrogenation" here can be understood as "taking its essence and eclecticism". The smooth feel experience and simple texture that hydrogen OS once made countless oilers proud of should be retained.
Compared with hydrogen OS, the overall ecology of Color OS is more complete, more in line with the demand of China market, and more grounded. One of the most iconic is the "Huantaiyun" service. The cloud service built in Color OS can be said to be one of the most ecologically complete and experienced cloud services in the domestic system. Whether it is real-time backup of private data such as videos, photos, address books and notes, simple and easy one-click data migration, or optimization of cloud+local storage space, Color OS's ultimate pursuit of user experience is everywhere.
For another example, the layout of Color OS in IoT is very mature, and it is also more mature in brand expansion and functional gameplay of smart homes. The smart home application that comes with Color OS not only supports nearly 30 smart home brands such as OPPO, Midea, Skyworth and Changhong, but also supports the intelligent linkage configuration of the whole house, so that your home can read your heart through scene settings. In terms of ecology and function, Color OS can bring users more space, higher freedom and smarter experience.
2065438+On April 23rd, 2004, the first generation of one plus 1 mobile phone was born at a press conference with no rehearsal and no script, which was completely improvised by Liu. Erin brockovich, with its uncompromising and tireless brand culture, has quickly become a new star in the smart phone industry. Now one plus mobile phone is 7 years old, and every product released during this period is actually engraved with the "no will" gene.
On March 8th, One Plus officially announced that it would join hands with Hasselblad to create "One Plus Hasselblad Mobile Image System". The first product jointly developed by the two companies, One Plus Nine, will meet us on March 24th. As early as the beginning of this year, Liu said that Yijia should strive to realize the function of the first image, and what's more, she slogan "After the screen, recreate the peak". At the communication meeting, Yijia announced that it will invest 654.38 billion yuan in the next three years to create the ultimate image experience. At present, it has established four R&D centers around the world.
From "customized screen of 100 million yuan" to leading the era of high refresh in the mobile phone industry, and now reaching a cooperation with Hasselblad, * * * has achieved the ultimate image experience. A good brand has its own brand story, but at the same time it should be able to "tell stories". Recently, one plus official announced that Zhou Xun and Hugh became spokesmen of one plus nine series, and spokesmen of acting school and strength school blessed them, which also successfully "broke the circle" of one plus marketing, let more people know about one plus and began to pay attention to one plus.
While constantly breaking the circle and expanding the audience, Yijia is also vigorously developing the brand's sales channels. It is reported that at present, one plus mobile phone has been registered in Huantai Mall, Tmall, JD.COM Suning.cn and other e-commerce platforms. At the same time, one plus offline channel has covered 3 1 province and 240 cities, with a year-on-year increase of 3 16%. Comprehensive marketing style, complete sales system, coupled with the self-confident commitment of "two-year official warranty", further helped Yijia gain a firm foothold in the domestic market.
One plus is one step at a time. With practical actions and the input of human and material resources, we will constantly improve our own strength, fill shortcomings, expand the audience and consolidate our position in the field of high-end machines. As Liu said in the internal letter of One Plus: Who will do one plus and where to go in the future are all decided by our group at present, and each of us will unite to write together.
"Hydrogenated" color OS is a system-level "brick", which is the top priority of high-end. The "hydrogenated" color is a better color. One plus nine series without shortcomings is about to usher in market verification. How strong it is, we will wait and see!