During 1997, Procter & Gamble's Olay Moisturizing Emulsion went on the market, and the product was very popular. The shelves in many shops are often empty. Because there are too many products and the speed of checking and replenishing goods is too slow, P&G can only watch the money drain from the shelves. As the core figure of "Bar Code Retirement Movement", Kevin Ashton spent two years searching for the answer, that is, replacing the existing commodity bar code with RFID, making electronic tags an excellent information transmitter of retail goods, thus changing various application and management methods and realizing the transparency and automation of supply chain management.
Under the sponsorship of Procter & Gamble and Gillette, Kevin Ashton, MIT professors Sanjay Sarma and Sunny Siu and researcher David Brock * * * jointly established an RFID research institution-Automatic Identification Center. MIT automatic identification center proposes to build an "internet of things" covering everything in the world by using RFID, wireless sensor network, data communication and other technologies on the basis of computer internet. In this network, objects can "communicate" with each other without human intervention.
Later, Kevin Ashton left the Massachusetts Institute of Technology Automatic Identification Center and became the vice president of marketing for RFID reader supplier Thing Magic. He believes that the electronic product code network will enable machines to perceive man-made objects anywhere in the world, thus creating a real "Internet of Things". "This will completely change our previous model of tracking products from manufacturers to customers, even by recycling products. In fact, we created the Internet of Things. " In 2008, Kevin Ashton founded Zensi and served as the CEO of the company. The company mainly commercializes sensors invented by researchers from Washington University, Duke University and Georgia Tech University, which can track the water and electricity usage of the whole building through a single point on each system.
The concept was put forward because of its guidance. 199 1 year, scientists from Troy Computer Laboratory of Cambridge University went downstairs to check whether the coffee was ready at work, but they often returned empty-handed, which made the staff feel very angry. In order to solve this problem, they compiled a program and installed a portable camera next to the coffee pot. The camera is aimed at the coffee pot and transmitted to the laboratory computer at the speed of 3 frames per second by using computer image capture technology, so that the staff can check whether the coffee is cooked at any time, which saves the trouble of going up and down.
1993, this simple local "coffee observation" system was updated by other colleagues, and connected to the internet at the speed of 1 frame per second through the laboratory website. Unexpectedly, just to see if the coffee is ready, netizens all over the world flocked to it, and nearly 2.4 million people clicked on this famous "coffee pot" website. In fact, its market development, technical application and future network expansion all originated from the world's most famous "Trojan Coffee Pot". In the eyes of R&D personnel at that time, "No one is sure whose idea this was. We agreed that it was a good idea, so we programmed it into our internal system. "
China Mobile Internet of Things Co., Ltd. is a wholly-owned subsidiary invested by China Mobile Communications Group. According to the overall strategic layout of China Mobile, the company focuses on the strategic positioning of "the supporter of Internet of Things business services, the provider of specialized modules and chips, and the promoter of specialized products of Internet of Things", professionally operates the Internet of Things private network, designs and produces specialized modules and chips for the Internet of Things, creates specialized products such as car networking, smart home and smart wear, develops and operates the Internet of Things open platform OneNET, promotes Internet of Things solutions, and forms a five-way business layout and Internet of Things "cloud management".
According to IDC's forecast, the market size of the Internet of Things is expected to exceed $65,438 +0.7 trillion in 2020. In order to provide better Internet of Things technology, products and services to the society and promote industrial development, China Mobile Internet of Things Company cooperates closely with China Mobile's provincial companies and professional companies, and cooperates with international and domestic enterprises extensively with the development concept of openness, cooperation and * * *, and operates independently with market-oriented mechanism, striving to become a leading enterprise of Internet of Things based on the whole country and serving the whole world, and promoting the large-scale application of Internet of Things in various industries. In the planning, the Golden Film City will fully apply the Internet of Things technology.
"The Internet of Things * * * lives, and cooperation * * * wins" is the slogan put forward by China Mobile Internet of Things Company. Following the advertising slogan of "communication starts from the heart", China Mobile Internet of Things put forward "everything starts from the connection". At present, China Mobile has carried out rich demonstration applications in transportation, logistics, power grid, home, security, medical care, industry, agriculture, environmental protection, finance and other fields 10, and has nearly 15 years of exploration experience in the field of Internet of Things, with Chongqing at the intersection of Yangtze River Economic Belt, Chongqing-Europe Railway and Silk Road Economic Belt as the center, building the world's largest.