The full name of CMCC is "China Mobile Communications Group Company", which is China Mobile Communications Group Company (referred to as "China Mobile") and was established on April 20th, 2000. It is a mobile communication operator based on GSM, TD-SCDMA and TD-LTE standard networks. China Mobile Communications Group Corporation is a state-owned backbone enterprise established on the basis of the overall divestiture of the original mobile communications assets of China Telecom according to the deployment and requirements of the state on the reform of the telecommunications system. It was officially listed on May 16, 2000. China Mobile Communications Group Co., Ltd. wholly owns China Mobile (Hong Kong) Group Co., Ltd., and China Mobile Co., Ltd. (hereinafter referred to as "listed company"), which is controlled by it, has set up wholly-owned subsidiaries in 365,438+0 provinces (autonomous regions and municipalities directly under the Central Government) and Hong Kong Special Administrative Region, and listed in Hong Kong and new york.

In addition to the original "M-Zone", "China Tour", "Global Connect", "Power 100" and "G3", China Mobile announced the 4G brand "Harmony! Harmony marks the official launch of China Mobile's 4G service, and its development slogan is: Mobile 4G, the international mainstream, one step ahead.

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On September 28th, 20 13, China Mobile changed into a new LOGO designed by Zhengbang Brand Consulting Service Group. The new LOGO, shaped by new ties, not only continues the brand image assets of China Mobile, but also makes the whole image more concise, dynamic and interoperable, which opens the extension of Internet characteristics. Fashionable, friendly and intelligent light blue has replaced the strong and cold color feeling in the past, and the faint green vitality has injected innovative vitality and social responsibility brand association into the enterprise. Adhering to the core values of "responsibility and excellence", the new logo embodies the strategic vision of "moving to change life", strengthens the value commitment of China Mobile as a corporate citizen to the country and society, and weakens the communication with consumers in terms of functional benefits and experience.

Change "China Mobile Communication" to "China Mobile" and delete the word "communication" in order to break the limited cognition of "China Mobile is engaged in telephone communication" and dilute the industrial attribute of "communication" of China Mobile. Changing "China Mobile" to "China Mobile" and changing uppercase letters to lowercase letters not only improves readability, but also brings vividness and friendliness to the brand image of China Mobile.