How to write attractive advertising language?

The creation of product advertising language focuses on the appeal of product selling point, which was originally refined on the basis of differentiation, and this selling point may be the promotion theme of the product.

The so-called "differentiation" refers to the benefits neglected by products, the benefits benefited by consumers and the benefits provided by our products themselves. The form of expression is uncertain, or six or eight words, including at least one verb, and the pronunciation can be raised or lowered.

The appeal point must be a function point, a benefit point, or a combination of the two. The product slogan mentioned here is not the title of a specific graphic work, but may be the theme, which is the text logo that distinguishes the product from other products and is as important as the product name. )

Advertising words:

Lewanjia Wan Jiale 1. (Wan Jiale)

2, a happy woman, a diamond life. (diamonds)

3, good air conditioning, made by Gree. (Gree Air Conditioning)

Du Kang is the only one who can solve the problem. (Dukang wine)

5. Power conquers everything, and you conquer power. (Audi)

6. This is the smell. (Master Kong)

7. Some trips are legends in themselves. (Lu)

8. If you want to come, be serious. (Vita lemon tea)

9. Drinks in the space age. (Guo Zhen)

10, some trips are speechless. (Lu)

1 1, from big to good. (Changhong Electric)