IT168 (www. IT168. com) is a well-known media brand of domestic IT product procurement guidance, and it is the largest and most authoritative shopping guide information website in China. Since the establishment of 1999, IT 168 has become an individual and enterprise with clear positioning and professional service.

The preferred network media for industry users to obtain IT product information and shopping guide information.

In recent years, it 168 has promoted the circulation of it products and the development of IT market, and has formed a great influence among users and businesses, and its comprehensive competitiveness ranks among the top IT websites in China. At the same time, it 168 is constantly optimized and continues to use strong resources.

Advantages bring users a comprehensive shopping guide experience.

IT 168 pays attention to all IT products and has a perfect product shopping guide system. The product line is divided into pink shopping guide group represented by personal consumption products, light blue shopping guide group represented by office products and dark blue shopping guide group represented by enterprise products. here

On this basis, it 168 has built a comprehensive information integration of product quotation, product introduction, purchase guide, professional comments, manufacturer information and so on according to the needs of individuals and enterprise users. Among them, the product center, original articles and informatization expert team are three highlights, one after another.

Created a number of industry firsts.

The product center is the weather vane of the market and the most comprehensive and detailed product encyclopedia covering products. IT has collected more than 260 categories and brands of 6 1600 kinds of software and hardware products, including product quotation, product pictures, configuration, description, user comments, shopping guide articles, driver downloads, user manuals, detailed terms, manufacturers and other related materials, and has become a one-stop service center for understanding IT products and selecting merchants. Among them, real-time quotation, multi-graph display, user manual, terminology explanation, troubleshooting, maintenance center, solutions and other information items are unique to IT 168. The richness and timeliness of materials make IT a star service in IT 168 and even domestic IT websites.

IT 168 adheres to the principle of fairness, actively advocates original content, takes facts as the basis, speaks with data, reflects the evaluation and feedback of products from all sides at multiple levels and angles, and creates a truly symmetrical information environment. More than 100 original articles are updated every day, exceeding 65438+ million words, far exceeding other IT websites in quantity and quality, and widely adopted by many media. At the same time, the original articles of IT 168 have also formed a unique brand appeal. The attention report of dozens of products every quarter has become a reference index to look at products and markets. The fair, comprehensive and in-depth evaluation report was widely praised. ...

The team of informatization experts is IT 168' s SME informatization service think tank, which has considerable appeal in the industry. More than 60 experts and scholars, including academicians of the Chinese Academy of Sciences, heads of information research institutes of major universities, doctoral supervisors of related majors, and IO, an internationally renowned enterprise, formed the "IT 168 Information Expert Advisory Committee" to promote the informationization of enterprises and industries. At present, informatization experts are active in the front line of enterprises and actively carry out informatization third-party consultation, which is well received by the industry. Based on IT 168' s efforts in China's informatization, the person in charge of IT 168 has become the honorary vice chairman of the Digital Enterprise Professional Committee of Beijing Information Industry Association, and the IT 168 website belongs to the Digital Enterprise Expert Committee.

It 168 will continue to pay attention to products, shopping guides and buying feelings to meet the communication needs of users and merchants, shopping guides and merchants.

Zhongguancun online

Open classification: Zhongguancun, website

catalogue

Introduction of ZOL

ZOL advantage

ZOL substation

ZOL resources

Introduction of ZOL

ZOL(www.zol.com.cn) is the most commercially valuable IT professional website in Greater China, and has been committed to the construction of sales-oriented IT professional media.

ZOL was established in March 1999, and its customer base mainly comes from small and medium-sized enterprise users, individual buyers and a large number of manufacturers and distributors in IT industry and related industries. As of June 5438+ 10, 2006, ZOL's daily average visits exceeded 25 million, and its total registered users exceeded 65438+500,000. Ranked in the top 200 in ALEXA global website rankings! ZOL has always maintained a leading position in Internet IT products and channels, market trends, technology applications, consumer research, e-commerce applications and services. .

At present, ZOL has published more than 500 original articles! Together with the daily original articles of 42 ZOL regional substations all over the country, ZOL National Substation Alliance has become the largest IT professional information supply platform in China!

ZOL has an advanced and unique business model. SVS (Super Value Service), a trinity of "business information+business consultation+business analysis" provided by ZOL, has become a consumer guide and decision-making basis for businesses, with great influence. ZOL is the first to put forward the concept of "customer service 1+ 1" in the domestic IT information service field, and the service team composed of "specialized person in charge+professional team" provides the most intimate expert service to customers around the clock.

ZOL advantage

■ Ten advantages

1.ZOL, as the core subsidiary of CNET Network Co., Ltd. in China, has been committed to the construction of sales-oriented IT professional media, and has now become one of the largest IT professional websites in China (scale, turnover and influence);

2.ZOL is the most influential IT business information and procurement information website in China, and the data of product library and quotation library have already covered seven portals and industry-leading websites; Products and business information cover 80% of China netizens (65.438 billion+0 billion);

3. Established in March 2003, ZDC is the first IT product consumption research institution based on the Internet in China. IT has the largest research database of consumer behavior basic information in China, dynamically monitors the latest IT product consumption trends, and grasps the pulse of the consumer market (with more than 70 million user behavior information). ZOL has occupied 75% of domestic Internet research;

4.ZOL is the online media that has the deepest influence on IT hardware sales channels in China-there are nearly 20,000 channel distributors, and ZOL ranks first in the market of IT terminal stores in most parts of the country;

5.ZOL has a complete database of IT vendors-providing information on more than 1300 IT vendors;

6.ZOL has a domestic leading IT product database (1 10 product category and nearly 50,000 product details);

7.ZOL has the most advanced, fast and accurate quotation system in the industry. Always keep the three core cities of Beijing, Shanghai and Guangzhou updated in real time. At the same time, it also covers the quotations of more than 30 provinces, cities and regions such as Shenzhen, Hefei, Chengdu, Hunan, Hubei, Northwest China and Northeast China, and also includes the quotations of IT products in the US market. The product quotation library keeps more than 30 thousand updates every month, forming an absolute monopoly in China!

8.ZOL Forum is the most dynamic professional hardware forum in China, and it is an expert camp for netizens to solve problems such as computer purchase, maintenance and overclocking (the response rate is 93% and the solution rate is 64%).

9.ZOL National Sub-station Alliance has 42 member websites and has become the largest it professional information supply platform in China! The member website of ZOL National Sub-station Alliance is the most influential regional website in all regions of the country, with strong local stores and university resources, which can provide customers with more effective "cutting marketing" and help customers achieve nationwide information unification, marketing execution and quotation localization efficiently.

10.ZOL has the largest C2C trading platform for second-hand IT products in China;

Since ZOL joined CNET Group in 2004, with the strong support of CNET Network Group, ZOL has rapidly developed into one of the largest IT professional websites in China.

International CNET Network Co., Ltd. is the world's leading interactive content provider, providing readers with content, entertainment and link services. There are three types of businesses-personal technology, games/entertainment and business technology. With world-renowned brands such as CNET, ZDNet, TechRepublica, MP3.com, Gamespot, Download.com CNET, News.com CNET, Webshots, computer shopper magazine, CNET channel, etc. Although the group has a strong business in the United States, Asia and Europe, CNET network also has offices in 12 countries/regions around the world. CNET has a history of 65,438+00 years in China, and its business covers all fields of IT information services. CNET Network Company is a NASDAQ listed company in the United States, ranking among the top Internet companies in the world 10.

CNET Network International Media China is one of the most influential IT media groups in China. IT owns many well-known print and online media such as PC Professionell Cell, Computer Weekly, SPN (Computer Products and Circulation), GameSpot (Game Base), Zdnet and so on, providing consulting, training and exhibition services for the IT industry in China.

In the new competitive situation, ZOL will move towards 3C integrated marketing media.

In the future, ZOL will go abroad more, integrate into international competition, actively participate in the coverage of international large-scale exhibitions and activities, and promote cross-media integration and cooperation in the new era!

Looking forward to the future, ZOL will always be the best choice for users to get commercial returns.

Zol's goal in 2006 is to build a new generation of IT interactive portal under WEB2.0!

ZOL's professional blog will be launched soon!

ZOL looks forward to creating a better future with you!

CNET year!

■ Nine masterpieces of the industry, dedicated to serving customers in the industry.

1. Provide the most influential IT business information and procurement information dissemination in China, and support any humanized marketing activities of industry customers to the greatest extent.

The data of product library and quotation library have already covered seven portals and industry leading websites; 80% netizens in China (654.38 billion+0 billion) are used to browsing the required products and business information through ZOL.

2. It has the largest research database of consumer behavior basic information in China, which can provide the most professional series of direct marketing services for industry customers.

ZDC(ZOL Data Research Center), directly established in March 2003, is the first domestic IT product consumption research institution based on the Internet, accounting for 75% of the local Internet research market. Its outstanding functions include: monitoring the latest IT product trends in real time; Massive accumulation of consumer behavior information (with more than 70 million pieces of user behavior information); Accurately predict the consumption trend of IT products. .

3. According to the top online media in China, which has the deepest influence on IT hardware sales channels, it can provide the industry customers with the most participation in channel market-related activities.

There are more than 40,000 dealers in active channels, covering seven regions of the country.

4. Establish the most complete IT vendor database in the industry to ensure the latest information dissemination of industry customers and the optimal information search of end consumers.

Provide information of IT vendors above 1300, break down items professionally and completely, and optimize information retrieval in time.

5. IT has the top IT product database in China, which provides the best shortcut for industry customers to directly face the consumer audience.

The product quotation database covers 1 10 product categories and nearly 50,000 detailed product data, with more than 30,000 items updated every month, which forms an absolute monopoly in the domestic IT product quotation field and is also the biggest information support. .

6. Create a professional hardware forum with the highest attention of netizens in the industry and become an indispensable IT product consulting expert for mainstream consumer groups.

There are nearly 700 thousand registered users, and more than 5 thousand people are online at the same time every day. The response rate of questions is 93%, and the solution rate is 64%. It has established a real professional image and won the support of netizens for agile professional services.

7. The establishment of the only and largest IT professional website sub-station alliance in the industry can ensure the maximum coverage of the national promotion plan for customers in any industry.

ZOL National Sub-station Alliance has 72 sub-stations, and its extensive geographical influence has penetrated into all provinces in Greater China. .

8. Holding the largest C2C trading platform for second-hand IT products in China, creating the best personal e-commerce opportunities for users.

With more than 250,000 registered users, it is regarded as the most active second-hand market for personal online transactions in the industry.

9. "Create a new generation of IT interactive portal under WEB2.0!" It was ZOL who sang the slogan of the future. As the leading team of CNET (China) Group Consumer Group, it will be full of vitality and strive to achieve its group's goals in the next three years:

Build the largest Internet professional media group in 3C field in China.

Build a network alliance covering the first, second and third tier regional markets and the national 150 cities.

China is the first online world that affects 654.38 billion China users.

■ The powerful CNET Group is the most solid backing of ZOL.

CNET network was founded in 1993 and listed on Nasdaq in 1996. IT is the eighth largest internet company in the world and the first network brand in the IT industry. CNET network has1.1.50 million international users, and the daily traffic of the website reaches 98 million. (Excerpted from ComScore Media Metrics, June 2005). In 15 countries around the world, CNET has 9 languages and localized multimedia websites, including many international network brands such as DONLOAD.COM, MP3.COM, CNET, ZDNET, WEBSHOT, GAMESPOT and CNET in NEWS.COM. CNETCNET (China) Company was established in 1994, and its business covers all fields of IT information services. With four groups of 18 media and 72 sub-stations nationwide, it has become the largest online media in China.

CNET China International Media China is one of the most influential IT media groups in China, including commercial groups, consumer groups and digital media groups. Entertainment Group and Automobile Group are four major groups, and their businesses include: media publishing, online media, database marketing, market research, training, exhibition planning and organization services.

ZOL substation

Beijing Station Northeast Station Shandong Station Chongqing Station Anhui Station Wuhan Station Hunan Station Jiangxi Station xijiang Station Xi 'an Station Shanghai Station tianjin railway station

Jiangsu Station Shenzhen Station Inner Mongolia Station Xinjiang Station Henan Station chengdu railway station Fujian Station Hebei Station Harbin Station Ningxia Station Yanta Road Online

ZOL resources

1, ZOL online resources:

network advertising

Channel sponsorship

Title of column or section

Live webcast

Membership recruitment

product promotion

Online research

electronic periodicals

Guest interview

2.ZOL offline resources:

Outdoor advertising;

Exhibitions and conferences;

National 10 regional city stores:

ZOL has long-term cooperative stores in 10 IT core cities nationwide. This unique resource enables ZOL to meet customers' demand for national store resources, such as national exhibitions of new products and brands, game competitions and roadshows. Resources include: venues, indoor and outdoor advertising spaces, DM, flags, etc.

Beijing: Dinghao, Hailong, Science and Trade, Silicon Valley, Gome

Shenyang: Digital Times Square

Guangzhou: Tianhe Computer City

Shanghai: Shanghai Pacific and Shanghai Gao Yi.

Chengdu: Chengdu Digital Plaza, Chengdu @ World Information Plaza and Chengdu Bainaohui.

Wuhan: Luojia Computer City Plaza

Xi 'an: F8 Computer City

Jinan: Jinan Science and Technology Market, Jinan Digital Plaza and Jinan Bainaohui.

Xinjiang: Cyber Plaza and Baihua Village Software Park in Xinjiang.

Hefei: China Bainaohui Hefei Store, Hefei Gao Yi Digital Plaza, Bridget Electronic Computer Mall, Hefei Shaw Computer City, Hefei.

City high-tech plaza

Campus promotion:

Beijing area: Tsinghua University, Peking University, Beijing University of Technology, Beijing Institute of Technology, Beijing Foreign Studies University, Beijing University of Aeronautics and Astronautics, Beijing Jiaotong University, Beijing Institute of Civil Engineering and Architecture, Renmin University and University of Science and Technology Beijing.

Northeast China: Northeastern University, Shenyang University of Technology

Chengdu: Sichuan University, Chengdu University of Electronic Technology

Jinan area: Shandong University and Shandong Institute of Economics.

Wuhan area: Wuhan University, Huazhong University of Science and Technology

Xi area: Northwestern Polytechnical University, xidian university.

3.ZOL media cooperation resources:

■ TV media:

CCTV 2, Beijing TV, Beijing Cable, Hunan Satellite TV.

■ Print media:

mass media

Beijing Evening News, Beijing Youth Daily, Jinghua Times, Beijing News, Beijing Morning Post, Xinbao, Boutique Shopping Guide, China Consumer News, Beijing Youth Weekly and Popular Science Newsletter.

professional media

Dazhong computer week

Computer world

Computer products and distribution/intelligent dealers

Electronics and computers/personal computers

China computer education news

China computer news

Computer business daily

Computer spacetime

Computer self-control

computer high hand

microcomputer

Computer enthusiast

home computer

Computer business information

Chip new computer

■ Online media:

SINA.COM

SOHU.COM

163. computer output microfilm

CHINA.COM

YAHOOO.COM.CN

TOM.COM.CN

2 1CN。 Computer output microfilm

CCIDNET.COM

SINOHOME.COM

ENET.COM

CHINAESE.COM

Shanghai hotline

Tianjin hotline

Yinhe net

Northern network

China Education Online

Joyo.com

372 1

Baidu (the world's largest Chinese search engine)

end of the world

xinhuanet

He Xun

Guangzhou shichuang

Huajun software park

people.cn

Focus network

Maopu

17 173

Lan Se ideality cyberport

pchome

Pacific Ocean

4. The concept of customer service 1+ 1 ".

ZOL put forward the concept of "customer service 1+ 1" (referred to as "C 1 1") in the domestic IT information service field, that is, a service team composed of "specialized person in charge+professional team" provides customized services to customers. C 1 1 has a strong executive power within ZOL, integrates superior talents including service, planning, information, data, technology and research, and tirelessly provides customers with the most intimate professional services day and night.