On June 5438+1October 65438+May 2022, Weibo, the official of SAIC Roewe, the first automobile brand in China, announced that its first NFT digital art work "Roewe Meta Universe" would be auctioned in China for the first time, which marked that SAIC Roewe took a step towards the "Meta Universe" and became a pioneer brand in the layout of the meta universe in the automobile circle.
The metauniverse is threatening, and NFT gives more possibilities for "gathering".
The concept of hyperuniverse originated from the sci-fi novel Avalanche written by American writer Stevenson in 1992, which describes a huge virtual reality world in which people can communicate, live and work in the form of digital incarnation. However, due to the limitation of technology at that time, the hyperuniverse always stayed at the level of concept and theory. The development of emerging technologies such as blockchain, VR virtual reality and AR augmented reality has the opportunity to put the concept of metauniverse on the ground, and set off a new wave of scientific and technological revolution on a global scale with the help of technology companies and social media.
In the virtual world of "Hyperuniverse", besides the immersive social experience that can bring social life, there is also "NFT (non-funny token)". The application of this blockchain technology enables people to have an inseparable and unique "digital art collection". Since the "Digital Art Collection" has unique identification and ownership information in the blockchain and cannot be stolen, once the user obtains it, it is equivalent to having a unique digital asset that cannot be homogenized.
Just like blockchain games, the assets in the game belong to the players. Even if the game is stopped or the server is shut down, players still have NFT assets, which can be converted into tokens for use in other games. It can be said that the appearance of NFT has given these artworks more vitality and collection value.
SAIC Roewe officially announced its first visit to China, blowing the horn of marching into the meta-universe.
With the increasing popularity of hyperuniverse in the world, many valuable collections can be cast into "digital art collections" for auction. For example, Jay Chou's clothing brands PHANTACi and Ezek launched the Phantasbear NFT series; JJ Lin announced that it holds a "virtual plot" of the meta-universe; Shawn Yue has more than $10 million worth of art collections ... even official collection agencies such as Russian hermitage museum and British Museum have joined the auction of NFT digital collections.
Apart from traffic stars and official art institutions, SAIC Roewe, as the first automobile brand in China, is also at the forefront of the meta-cosmic layout. An NFT digital art work named "Roewe Meta-Universe" was registered in the national auction for public auction, which blew the horn of SAIC Roewe entering the meta-universe! However, the news that automobile brands have crossed the meta-universe has not only aroused the curiosity of the majority of melon people, but also caused heated discussion among netizens. Many people lament that they have not been online for several days and feel that the whole person can't keep up with Roewe's beat. Some netizens even exclaimed, has the real world come out? Roewe is going to the Yuan Universe to sell cars?
Roewe actively embraced the meta-universe, which attracted the collective attention of users from all walks of life.
In fact, since the concept of "hyperuniverse" became popular, the hyperuniverse is no longer the "secret" of the small circle. From concept to landing, from niche to trend, the metauniverse is not only accelerating the reconstruction of the boundary between virtual and reality, but also establishing an "intersection" with technology, fashion, art, sports, beauty and design.
Especially in today's era, which advocates that cross-circles between different brands and different industries become the norm, SAIC Roewe will enter the meta-universe, which will inevitably attract the collective attention of fashion, art, sports, beauty and other circles, break the dimensional barrier between the automobile circle and various circles, and form a collective vibration across multiple circles, thus creating a greater brand discourse power.
On June 23rd, 2022, 65438, the NFT digital art work "Roewe Yuan Universe" will be auctioned in China. What is the result? Let's wait and see!