Planning scheme of Valentine's Day activities in shopping malls

Shopping mall Valentine's Day activity planning scheme 1 I. Activity theme

Passion blooms, and there is love in the times.

Second, the activity time

65438 February 2003 to 65438 February 2004

Three. Activities:

(A love song duet confession

On February 13, 10: 00-20: 00, a special area was opened on the side of the children's area on the sixth floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (2. 14)

During the normal business hours on February 13, customers can get a free rose (limited to 300) at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: * * Evening News

2. Layout specification:1/version 3 * * Evening newspaper red.

3. Release date: February 2004 14.

4. Expenditure: 13920.00 Yuan.

Verb (abbreviation for verb) cost

1 2 exhibition board:100.00× 2,200.00 yuan.

2. Two lintels: 700.00×2 1400.00 Yuan.

3. Print advertisement: 13920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Sixth, tips

In this activity, vip cards can use the discount function.

Shopping mall valentine's day activity planning scheme II. First, promote the slogan "Hold my love in February".

Second, the promotion time is 20xx February 8-February 14 (Valentine's Day).

Three. The publicity period is 20xx from February 8 to February 19 (14 days).

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on. Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: February 8-February 14

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

Promotion time: February 8-February 14.

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower. 2, the production of "deep headdress bouquet" price list name quantity original price current price

There is only one piece of jewelry for you, which costs one yuan.

Special set+send flowers for one yuan.

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: RMB/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February10—February 14)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. For example: evening paper, TV subtitles, delivery, etc.

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with fine art pens at the entrance of the store (including specific contents of preferential policies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give a piece of jewelry or membership card provided by haface;

Buy xxx yuan jewelry at haface, and give flowers or discount cards provided by xxx flower shop.

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: RMB/set. During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable. Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Shopping mall valentine's day planning scheme 3 valentine's day is coming, and shopping malls have prepared various forms of shopping mall valentine's day activities. If we want to make a breakthrough in Valentine's Day activities in shopping malls, we must have an excellent Valentine's Day activities planning scheme. The following is an appreciation of the planning scheme of Valentine's Day activities in shopping malls.

Planning scheme of Valentine's Day activities in shopping malls I. Theme of activities

Passion blooms, and there is love in the times.

Shopping mall valentine's day activity planning scheme 2. I-word duration

65438 February 2004 to 65438 February 2005

Plan 3 for Valentine's Day activities in shopping malls. Activity content:

(A love song duet confession

There is a special area on the side of the children's area on the sixth floor, where Mike is connected with the broadcast room of the shopping mall. Couples can sing or pour out their hearts to him (her) through love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (2. 14)

During the normal business hours on February 14, customers can receive one rose (limited to 300) free of charge at the promotion service desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Plan 4 of Valentine's Day activities in shopping malls. Media promotion

1, media selection: * * Evening News

2. Layout specification:1/version 3 * * Evening newspaper red.

3. Release date: February 2004 14.

4. Expenditure: 13920.00 Yuan.

Planning scheme for Valentine's Day activities in shopping malls V. Expenses

1 2 exhibition board:100.00× 2,200.00 yuan.

2. Two lintels: 700.00×2 1400.00 Yuan.

3. Print advertisement: 13920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Shopping mall valentine's day activity planning scheme. skill

In this activity, VIP cards can use the discount function.

Shopping mall Valentine's Day activity planning scheme 4 I. Activity theme: Love in 2. 14, infatuation with Shangmei City.

Two. Activity time: 20xx February 12 -20xx February 14.

Three. Activities:

Main activities: Clothing category: full 2 14, quantity reduced 120/ 100/80/60/40.

Cosmetics: over 2 14 minus 60/40.

Table for lovers: 10% discount for the whole audience

Thousands of gold: 30 yuan per gram.

Side activities:

During the activity, you can participate in the "romantic lottery" when you actually pay in 520 yuan [50% winning rate].

The awards are set as follows:

Award name

rose

Chocolate

red wine

Number of prizes

Spend my life with you

1 branch

1000 copies

Forever and ever-forever and ever

1 branch

1 bottle

300 copies

all one's life

1 branch

1 box

1 bottle

60 copies

You+me = love.

9 branches

1 box

1 bottle

30 copies

Four. Sales forecast: the target is 6.5438+0.2 million in three days, and the daily average consumption passenger flow target is 800 people.

Verb (abbreviation of verb) promotion and publicity

1. Two outdoor electronic screens in the shopping mall.

2. Exhibition boards for internal activities in shopping malls

3. In-store broadcasting

4. Active POPs and counter stickers at all counters

5.FM98.7 broadcasting

6. Outdoor truss advertisement at the main entrance

Sixth, the atmosphere layout

1. "Love" balloon arch at the main entrance

2. The heart shape of the main entrance matches the head of the movable bag;

3. The purple shaman rose petals in the center of the escalator are laid at the bottom, showing a rose heart shape;

Balloons are tied at the threshold of each counter in the main passage.

5. On February 2nd, each counter should bring a bouquet of 1 1 roses.

Shopping mall valentine's day activity planning scheme 5 activity 1. Romantic Tanabata Meet Xinglong Queqiao Meet in August 17-20, a large-scale Queqiao was set up in the north gate of xx Mall, which is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Queqiao and experience the loyal love of the Cowherd and the Weaver Girl! During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:

1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.

2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.

3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.

4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)

Activity 2: Romantic Qiaoqi Competition: China Valentine's Day, formerly known as Qiaoqi Festival.

Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as: testing cleverness with needles, making clever contests for small items, making clever food contests, putting melons and fruits for cleverness, and so on.

In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 20th, the Qixi Valentine's Day Bridge Competition will be staged in the north gate of xx Mall! Take you into the ancient and beautiful romantic world!

Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.

Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded! Now the competition is in hot registration!

Registration method 1: telephone registration, hotline: xxxxx.

Registration method 2: SMS registration, edit SMS "Romantic Qixi Qiao Qi Tournament"+couple's name to xxxxx.

Registration method 3: on-site registration, location: the main service desk on the first floor of xx Mall.

Activity 3 Romantic Tanabata Love starts from the Golden Autumn 100 Couples Clothing Matching Competition 16-20. Customers can choose Xinglong clothing in clothing, shoes, hats and knitting malls to match a pair of "rich women" at will, take photos and show them in the mall, and choose at the same time. On the evening of Valentine's Day on the 20th, the selected contestants with costume will be rewarded at the North Gate Stage.

Award setting:

First prize diamond lover 1 a prize with a face value of 299 yuan;

Six pairs of gold lovers with second prize, one prize in 99 yuan for each pair.

Third prize, an activity gift.

2. Other promotional activities

(1) Buy a Valentine's Day gift and get a movie couple package-during the event, buy a Valentine's Day gift certificate and get a movie couple package as soon as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.

Shopping mall Valentine's Day activity planning scheme 6 I. Activity theme

Passion blooms, and there is love in the times.

Second, the activity time

65438 February 2003 to 65438 February 2004

Three. Activities:

(A love song duet confession

(2) The fragrance of romantic lover's rose (2. 14)

Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: * * Evening News

2. Layout specification:1/version 3 * * Evening newspaper red.

3. Release date: February 2004 14.

4. Expenditure: * * yuan

Verb (abbreviation for verb) cost

1, 2 panels: * * *

2. lintel 2 yuan: * * *

3. Print advertising: * * *

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: * * *

6. Other miscellaneous expenses: * * *