This battle is still recorded in the history book "The History of the Three Kingdoms". It's a pity that Zhuge Liang failed in many northern expeditions to Wei. He devoted his life to the restoration of the Han Dynasty, but he died in the end.
Throughout the ages, there are not a few people whose ambitions are hard to pay. Back to today's new energy vehicle market, heroes from all walks of life shouted and entered the market, showing a state of competition, but few of them can persist until the end. Facing the change, competition and reshuffle of the automobile market, which automobile enterprises are in pain, shouting slogans and heading for extinction?
0 1.
Youxia automobile
To say the originator of PPT car, it must be the ranger car. In July, 2065438+05, the CEO of Ranger Automobile, Huang, made a talk at the press conference in Kan Kan and drew a big cake. Ranger Electric Vehicle will be listed on 20 17.
It claims to be the first emerging internet technology company in China to independently develop and manufacture pure electric vehicles. However, when Ranger X was displayed at the press conference, it became a big joke in the industry because of its appearance, function and size parameters. The ranger car was sealed like this.
In May of 20 16, Ranger spent billions to build a research and development base with a scale of 20,000 square meters, thus completing the first phase of small-batch trial production factory construction. From April 2065438 to April 2008, the project of Ranger Super Factory started, with an annual output of 200,000 units.
Rangers have won the favor of many capitals with their amazing advanced marketing methods. August 20 18, Ranger officially announced the completion of the B+ round of financing of $350 million. It stands to reason that with the capital injection, the mass production of Rangers should go further, but all this reversed in 2020.
In 2020, Ranger was exposed to false R&D, factory shutdown, mass layoffs and wage arrears. Although the Ranger came forward to clarify this matter at that time, none of the production cars rolled off the assembly line, and the market's impression of Ranger only stayed at the stage of PPT construction.
In June of this year, 5438+ 10, the enterprise survey showed that Shanghai Youxia Automobile Technology Co., Ltd. added the information of stock freezing, and the amount of frozen shares was 45 million yuan. This means that the Ranger has reached the brink of complete collapse.
02.
Qiantu automobile
20 16 is the first year of new forces gathering. This year, the wind of new energy vehicles blew, and a car-making enterprise named "Future" successfully entered the market.
In April of 20 18, Future Automobile obtained the qualification of Ministry of Industry and Information Technology, becoming the sixth automobile enterprise with dual qualifications after BAIC and SAIC. In August of the same year, the K50, the first pure electric sports car in the future, went on the market, and the subsidized price was 686,800 yuan.
High-end positioning and high prices have not made the future a hit. Since it went on the market for one and a half years, the K50 sales in the future are extremely bleak, and the cumulative sales volume is only 13 1 vehicle.
Later, due to financial problems, the future car was caught in a negative storm in which direct stores closed, factories were abandoned, and rights protection had to pay. In June, 20021year, Future Auto declared bankruptcy, and its chairman Lu Qun was included in the list of people who were executed for breach of trust. However, when everyone thought that there was no future in the future, it made a high-profile return.
202165438+February, the future car officially announced its return on the social platform. At the same time, the future K50 also resumed production and officially delivered to new users. In March of this year, Future Auto launched the city * * * partner program. In May, Great Wall Huaguan, the parent company of the future automobile, announced that it would go to the United States to complete the listing by "backdoor listing" before 65438+February this year, with a pre-investment valuation of/kloc-0.25 billion US dollars.
But it costs a lot of money to build a car, and the future car has missed the best opportunity before. Now, new forces such as Zero Run, Nezha, Tucki and Weilai have taken advantage of the wind to occupy the highland of the new energy vehicle market. Whether the future car can avoid repeating the same mistakes, the key is to produce hard goods that can stand the test of the market.
03.
Bitton
When it comes to Baiteng Automobile, the first impression is that the PPT car company named by CCTV "burned 8.4 billion yuan and could not make a production car".
2065438+September 2007, Baiteng Automobile was founded by Dai Lei, former general manager of finidi China, and Bi Fukang, the "father of BMW i8", with a total investment of over 1 100 billion RMB. In the subsequent rounds of financing, many well-known enterprises such as China FAW, Contemporary Ampere Technology Co., Ltd. and Marubeni Co., Ltd. emerged, with a capital scale of 8.4 billion yuan.
But Bai Teng, who started from a good card, made himself a bad card. 20 18 10, the first concept car M-Byte of baiteng was launched. The integrated 49-inch giant central control panel of this car is advanced and eye-catching, and it is planned to be produced in Nanjing factory at the end of 20 19.
However, due to the $500 million Series C financing originally planned for 2065438+the end of June 2009, it still failed to land until the beginning of 2020. The pressure brought by the epidemic directly led to the break of Baiteng's capital chain, and M-Byte mass production became a distant thing.
The analysis pointed out that Baiteng didn't spend money on the cutting edge, which is one of the reasons why the new car can't be mass-produced. Previously, Baiteng promoted the concept of high-end office, and the daily expenses were very rich. In a few years, a team of less than 300 people spent a full 50 million on snacks.
Since then, Baiteng has also been exposed to negative news of wage arrears and production suspension. In July, 20021year, Baiteng was applied for compulsory liquidation and bankruptcy. This new brand has never mass-produced a car from the beginning to the end, and it is one of the great gods of PPT.
04.
Faraday future
Without the news that Faraday's future production car F9 1 was built, Faraday's future founder Jia Yueting would be a very good PPT master.
At the end of February this year, Faraday's first product FF9 1 was officially held. At the press conference, the official made it clear that Faraday's future FF 9 1 will be delivered in the third quarter of this year, and the second model FF 8 1 will be put into production in 2024, and it is predicted that it will be profitable in 2025. On the day of the press conference, Jia Yueting also published a Weibo, calling it a big step for FF 9 1.
However, in April this year, Faraday was accused of order fraud in the future and did not meet the listing requirements. Jia Yueting was also dismissed as an executive.
In mid-May, Faraday's financial report data for the fourth quarter and the whole year of 20021showed that Faraday's net loss for the next 20021year was $5170,000 (about RMB 3.5 billion). As of March 3rd, 2022, Faraday only received 40 1 orders in the future.
With a loss of 3.5 billion a year and an order of only 40 1 vehicle, Faraday's future seems uncertain. On the one hand, FF's hanford factory is still in the process of installation, debugging and construction, and the production of vehicles will continue to consume funds. In terms of losses, it may be difficult to deliver smoothly.
On the other hand, Jia Yueting's promise has repeatedly jumped the ticket, and the market's confidence in FF is not so strong. 20 14 12, Jia Yueting took charge of letv, but turned to the field of electric vehicles. Going to the United States to build a car alone, and the money coming in and out, not only ruined LeTV, but also made himself an out-and-out old lai.
The FF 9 1 prototype was unveiled in 20 17, and Jia Yueting promised to deliver the model in 20 18. As a result, FF 9 1 was not delivered as scheduled, but delayed again and again. 20 19 promised to start delivery in September 2020, but so far, these promises have not been fulfilled.
Now Faraday is accused by short sellers in the future, facing the risk of delisting, so Jia Yueting has been dismissed, and it has become a joke for everyone to return to China next week.
Because of the fire of new energy vehicles, many people want to share a piece of this market. However, most car companies that entered the game with the beautiful dream of building a car were also washed away by the knockout of the new forces. For the new forces, it is not a few words or two that can make the market more confident. Only down-to-earth, steady and steady, can we further become the vanguard of this industry.