Company Profile: Headquartered in Jinjiang City, Fujian Province, which is known as "China Brand Capital" and "China Shoes Capital", it has jurisdiction over Fujian Dehui Sporting Goods Co., Ltd., Dehui Logistics Distribution Center, Dehui Clothing R&D and Design Center, Dehui Footwear R&D and Design Center, Dehui Brand Culture Communication Co., Ltd. and more than 30 sales branches covering the whole country. Delhui Co., Ltd. was established in the early 1980s. Under the leadership of Mr. Ding, the company's helm, after years of market expansion and production and operation, the company has established a mature sales network covering all major provinces and cities in China. After nearly 30 years of unremitting efforts, the company has won many honors and titles such as "China Famous Trademark", "China Famous Brand" and "National Inspection-free Product", and has become a comprehensive sporting goods enterprise with important influence in China. Brand slogan ONMYWAY brand personality is full of vitality. Through the long-term brand integration communication strategy and the charm of pop idols, Dehui brand has been endowed with "dynamic and fashionable" trend personality, which has aroused consumers' * * *, making Dehui a brand for young people to show off their personality. Brand Vision "Sports Life" is the representative brand positioning in China. At present, Dehui brand focuses on the brand-new "sports apparel industry" and encourages young people to "live their best every minute" with the healthy concept of "sports life". The company's brand mission in the future: to provide "the most commonly worn, fashionable, dynamic and comfortable shoes and clothing equipment" for China young people aged 16-26 who live in various cities in China, and to create "fashionable products with sports temperament". Through the cooperation with Jay Chou and other stars and many entertainment programs, Delphi keeps up with social hot events, adds fashion, entertainment, leisure and other trend elements on the basis of sports elements, forms the most differentiated product positioning, distinguishes competitors, and stands out from the homogenization competition. Brand endorsements Brand image spokespersons: Nicky Wu (200 1-2002), Jay Chou (2003-present) Cultural public welfare ambassadors: Xu Gehui logo's definition of "Deerway" comes from the English root Deerway. Deer means "deer" in Chinese Deer are delicate and graceful, noble, loved by everyone, and naturally elegant. Deer run fast and have strong endurance. "Tao" means "road, process and way", which embodies the spirit of young people breaking through the shackles of rules and enjoying the exercise process. The logo as a whole embodies the perfect combination of straight line and arc, sharpness and rationality, movement and harmony, which has both the characteristics of sports and the solemnity and composure of international brands. Logo is like an eagle spreading its wings in the sky, which makes its opponents shudder with its sharp eyes and penetrating edge. From the perspective of eagle and the speed of deer, it shows the momentum of Delphi conquering the world.
Legal Representative: Ding.
Established: 1997-04-2 1
Registered capital: 19565438+ RMB one million.
Industrial and commercial registration number: 35050040000 1047
Type of enterprise: joint stock limited company (unlisted, invested or controlled by natural persons)
Company Address: Bian Xi Industrial Zone, chen dai zhen, Jinjiang City