In order to enhance the international image of Sichuan tourism, implement the instructions of provincial leaders on "establishing and shaping the overall image of Sichuan tourism with distinctive personality", and speed up the construction of a strong tourism economy province and a world tourism destination, from April to June of 20 14, Sichuan Provincial Tourism Bureau publicly collected Sichuan tourism images and slogans for domestic and foreign audiences, which received positive responses from the general public, and * * collected 235 works of patterns and slogans.

After consulting some provincial authorities in Sichuan, foreign institutions in Chengdu, officials of international organizations and foreign marketing experts, Sichuan Provincial Tourism Bureau determined the logo of the first finalist project "Sichuan is not just a panda" (Chinese literal translation: "Sichuan is not just a panda") as the new international image and slogan of Sichuan tourism.

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Sichuan is not just a panda.

These works use Sichuan English letters to create panda patterns and contain Sichuan food symbols. The slogan "Sichuan is more than a panda" occupies and surpasses the international giant panda brand with the highest element recognition, popularity and affinity in China.

The design of patterns and slogans is novel, with rich meanings, high recognition, strong interest and strong visual appeal, which embodies the soul of Sichuan tourism and has obvious international expression characteristics, and meets the needs of overseas marketing and promotion of Sichuan tourism.

Sichuan Provincial Tourism Bureau promotes the new international image and slogan of Sichuan tourism through CCTV advertisements, various marketing activities at home and abroad, Sichuan Tourism Information Network, official WeChat and Weibo, and uses them in various electronic and paper media such as tourism promotional materials and business cards for continuous promotion.

Yang guang. Com- Sichuan tourism international image new Logo released Sichuan flavor element panda pepper