Gionee's first spokesman was Andy Lau, who spoke for Gionee's king of songs. At the same time, Jin Li's mobile phone slogan "Gold quality makes the world stand" was also played. After that, Gionee Tian Jian series was endorsed by Lang Xianping, ELIFE series was endorsed by Yi Enhui and Ehan Juan [3], and Fenghua series was endorsed by Happy Family. Other spokesmen of Gionee are Phoenix Legend and Pu Cunxin.