For the most familiar retail industry in our daily life, many people know the brand of China Resources Su Guo, and China Resources Su Guo has many outlets in Jiangsu and Anhui. However, in recent years, China Resources Supermarket has launched frequent promotion and discount models. Especially in the Spring Festival, Lantern Festival, May Day, Dragon Boat Festival, mid-year celebration, National Day and New Year's Eve, you can see the figure of discount promotion. What is behind frequent discounts? Reason 1: Due to the impact of e-commerce, the performance declined. Many people like to buy daily necessities online, which is much more cost-effective than supermarkets. The purpose of frequent discounts is to attract customers and cultivate the habit of offline consumption. Reason 2: The competition with Wal-Mart, RT Mart and Auchan is fierce, and the discount is for market share and customer consumption groups. Reason three: crazy discounts to make profits, create a good reputation for yourself, increase brand awareness, enhance consumer awareness, and cultivate customers' emotional needs.
Today, when I went to the shopping website, I found that there were not many discounted goods, and some were discounted after the price increase, which was equivalent to no discount. I was very lonely. In order to really retain consumers, it is not a routine, but a good brand marketing to win the recognition of consumers.
In order to win the market, large supermarkets must understand the brand strategy, improve the service, innovate the model, and improve customers' cognition and stickiness to the brand. Provide more high-quality goods, improve the business environment, plan multiple categories, and actively explore and develop new models from traditional retail to new retail.