In 2006, the International Liaison Department of State Grid Corporation issued the first edition of the Handbook on Brand Promotion and Application of State Grid, which basically unified the image logos of power supply companies at all levels and replaced the logos represented by lightning symbols. The spherical green label represents the harmonious and unified service concept of power enterprises, the grid structure of well-shaped grid represents the power grid structure of Yusheng in 20 cities, and green represents the service concept of national grid providing clean energy for the society. Since then, the State Grid has begun to have a unified and brand-new corporate identity and image. Since then, after several drafts and revisions, the brand and image of State Grid have become increasingly full and perfect.
20 1 1 In May, State Grid Corporation released the latest brand communication theme-"You use electricity and I care". This theme will be aimed at customers for the first time and strengthen the concept of serving customers of State Grid Corporation for the first time. After the brand promotion slogan "You use electricity, I care" was released, the International Liaison Department of State Grid Corporation of China issued the "Handbook for the Promotion and Application of State Grid Brand Slogan Combination Logo" in August, 201year, which clearly stipulated the specific use methods of State Grid logo, disposable paper cups, self-adhesive stickers, outdoor flags, convenience umbrellas and outdoor billboards. The timely introduction of the manual avoids the misuse of power supply companies at all levels, thus promoting the national chess game of norms and standards and making it easier to form influence among customers.
With the development of State Grid Corporation, a number of enterprises specializing in the production of State Grid logo have emerged. With first-class technology, enthusiastic service attitude and customer-oriented business philosophy, they have covered all parts of the country and produced tens of thousands of products for the national power grid and power enterprises. There are many classic cases, which also ensure the acceptance of State Grid Corporation.
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