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Publicity activity planning book
Model essay on publicity plan (1)

I. Introduction to the event:

Because in the "20 to 20" energy conservation and emission reduction activities, we will carry out large-scale publicity activities in the form of environmental knowledge quiz and environmental drama to attract students' attention, so as to help students establish environmental awareness of energy conservation and emission reduction and achieve the purpose of promoting energy conservation and emission reduction in schools.

Second, the purpose of the activity:

In order to deepen people's understanding of environmental protection issues and enhance people's understanding of the concept of energy conservation and emission reduction, this activity aims to let more people personally join our actions and contribute to the cause of energy conservation and emission reduction.

Third, the form of activities:

Hold a large-scale publicity campaign in the park. Not only the conventional publicity forms such as poster exhibition and banner exhibition, but also the interactive activities such as environmental knowledge question and answer, etc. are adopted, and the environmental drama is combined with education and fun, so that students can gain some environmental knowledge of energy saving and emission reduction while watching humorous dramas.

Fourth, the highlights of the event:

1. It is more vivid to publicize energy conservation and emission reduction in the form of environmental drama, which can attract students' attention.

2, combined with children's fashion show. It's interesting to make clothes and ornaments with some household garbage for children to wear and attract more people's attention. At the same time, recycling domestic garbage, making it a beautiful decoration, turning waste into treasure, is in line with the theme of "energy saving, emission reduction and environmental protection" of this activity.

3. The form of prize-winning question and answer can not only arouse everyone's enthusiasm, increase the atmosphere of publicity activities, but also enable participants to use their brains and actively understand environmental protection knowledge, so as to achieve the purpose of effective publicity.

4. Give a card with energy-saving tips such as saving water and electricity in daily life as a gift to students, so that they can remember it. At the same time, let energy conservation go deep into life and strengthen the effect of this publicity.

Verb (abbreviation for verb) Activity time:

March x

Location of intransitive verbs:

Tianma basketball court campus

Seven. Activist:

Association staff are responsible for arranging posters and banners, holding large-scale banner signing and swearing-in activities and stage layout; The children's drama Kiss Nature and Laugh at the Sea is performed by pupils in the lower grades of nearby primary schools (such as Grade One and Grade Two of Mine Experimental Primary School). The actors in the other two plays are performed by performance lovers of the association or members of other professional performance associations.

Eight. Activity flow:

At 8: 30 am, all the staff gathered at Tianma Basketball Court of Hefei Travel Agency to prepare activities according to the assigned tasks. The logistics personnel are divided into two people. Members of group A are responsible for arranging posters and banners for signature, while members of group B are responsible for arranging the stage and preparing props.

At 9: 30 in the morning, the activity officially began.

1, 9: 30 a.m. The prize-winning question-and-answer activity and the signing of the pennant officially began. In the prize-winning question-and-answer activity, the question cards with questions related to energy conservation and emission reduction are connected in series, hung around the venue, and the answers are kept by 1 to 2 working days, sitting on the prize-winning platform. Students who know the answer can go to the prize counter to check the answer according to the question number, and get a beautiful prize if they get it right.

2. 1 1: 00 Officially perform the play:

The first drama, The Sea Laughs, lasts about 15 minutes.

The second drama, Frog at the Well, lasts about 10 minutes.

The third drama, Little Fox Selling Air, lasts about 10 minutes.

The fourth drama: "Kissing Nature", this program is carried out together with the environmental protection clothing show, and the duration is about 20 minutes.

Among them, a host's award-winning question will be inserted between every two plays. The host asked a few questions about environmental protection for the audience to answer, or introduced several energy-saving tips.

12: 10 in the afternoon. The whole publicity is over. The staff tidied up the scene.

Nine. Activity budget:

1. Poster: 15.

2. Banners: 2 (slogans of energy saving and emission reduction can be written on them).

3. Question card:

4. Stage props (such as clothes, ornaments, stage scenery, etc. Environmental fashion show)

5. Quiz prizes: (such as environmental protection bookmarks, environmental protection chopsticks, small cards printed with daily energy-saving tips)

X. Organizer:

World Wrestling Federation; WWF

XI。 Organizer:

Hu' nan university green volunteers association

Model essay on publicity plan (2)

I. Overview of activities:

Qinghai province has a low level of economy and education, and there are many poor students in the province. Helping poor students so that everyone can study in a comfortable environment is the need of building a harmonious socialist society and the urgent task of improving the level of basic education in our province.

Looking back on the assistance work for poor students in our province at this stage, with the concern of government leaders at all levels in the province and the efforts of Qinghai Youth Development Foundation, our province has made some gratifying achievements in donating money to aid the construction of Xiao Xi. Some time ago, seven sets of CCTV

Due to the low frequency of public welfare publicity in our province, most people in our province lack understanding and attention to the current situation of poor students and the hope project, which in itself has certain restrictions on fully mobilizing people's love, especially some low-and middle-income but caring people. Our activity is aimed at such a situation that our propaganda is not strong enough, and we use people's enthusiasm for public welfare undertakings to push the concept of "self-help through education" to the whole province.

In order to make our activities more smooth and effective, we divided the whole activity into three parts according to the difficulty of capital investment, hoping to get better social attention and expand the social influence of this activity through different publicity methods in different time periods!

Two. Feasibility analysis of activities:

With the acceleration of China's socialist construction and the continuous growth of national income, the economic situation of Qinghai Province is also constantly improving. With this kind of economy changing people's educational investment concept and the constant socialization of life value pursuit, fraternity has become a profound understanding of love. Project Hope, as a gathering of people's love, has been recognized by the society and can be widely accepted as a way of loving. Then, our propaganda of this cause should also be recognized by the society and arouse the public.

Below we analyzed the activity itself:

1. Advantages:

A. We are a public welfare activity, and its nature can be recognized by the society in various ways.

B. Our activities have been recognized by the Youth Foundation and the school and have credibility.

C. our activities are completed through the guidance and supervision of the youth foundation and the cooperation of the school.

2. Disadvantages:

The preparation of a "pre-production" and other publicity materials requires a certain amount of capital investment.

B it will take some time to contact the youth league committees of all schools to organize volunteers.

Three. Activity time: from late April to late June, * *.

Four. Programme of activities:

1. Purpose of the activity:

Through publicity, let more people in the province pay attention to the current situation of educating poor students in our province, arouse people's love, and let truly capable individuals and enterprises give more care to these poor children.

2. Activity theme:

Warm Forever —— Publicity and Fund-raising Activities of Qinghai Youth Development Project

3. Activity objectives:

A. Raise student aid funds through multiple channels to help more poor students.

B. arouse social concern for poor students and mobilize them to help them.

4. Activities implementation areas:

Xining Datong Huangzhong Huangyuan

5. Activity implementation stage:

A. preparatory stage:

A. communicate with relevant departments of the event.

B. Collection of real maps and documents

C. Activity team building (team name: firefly-individual life is weak, but the collective can bring hope! )

D. Activity logo design

E. establishing text documents related to activities.

B. Implementation phase:

A. editing and production of leaflets.

B. Advocacy and fund-raising

C. Summary stage:

A. Distribute the fundraising materials and summarize the publicity activities.

6. The specific implementation plan of the activity

A. preparatory stage:

A. In order to make the whole activity go smoothly, we will use the existing resources and hope to set up the following topics through Qinghai Normal University and the Qinghai Provincial Development Foundation of the Communist Youth League:

A. 1。 The theme of the event is "* * * Companion Warmth-Publicity and Fund-raising Activities for Youth Development Projects in Qinghai Province".

A.2. The notarization of activities will be jointly supervised by the above three parties and public opinion.

A.3. The above three parties will issue the notice of activities in the form of official documents, and provide the certificates needed to carry out activities in each campus.

A.4. Identify specific matters, such as management and supervision of publicity activities and fund-raising.

B. In order to make our publicity materials more authentic, we will go to poor areas to collect a series of videos and graphic materials.

C. determine the scale structure of the team through coordination with the school. The whole activity needs a large number of people, who will take corresponding responsibilities in groups and districts. We will build our team by recruiting "caring volunteers".

C. 1 .. Recruiting volunteers in colleges and universities in Xining (initial 100), with specific responsibilities: posting posters; Distribute leaflets and conduct publicity at publicity sites; Collection of raised funds; A middleman between the youth foundation and school activities.

C.2. Organize relevant information of team members and accept everyone's supervision.

C.3. Each school determines a person in charge to be directly managed by the Youth Foundation.

D. Activity logo design is an important means to deepen social cognition of activities. We want to combine our activity theme with the work theme of the Youth Foundation, with (sunshine and green leaves) as the symbol.

D. 1。 Print logo on all kinds of leaflets and donation boxes.

D.2. Make an image logo on the badge.

7. Implementation phase

A in order to make the publicity activities more specific, it is necessary to produce a certain amount of publicity materials.

A. Make a page of text

B. Making banners and pictures (the cost of exhibition boards is too high)

C. Making badges

B. Specific publicity and fund-raising

A. First of all, Qinghai Normal University will take the lead in promoting our activities in the school, so that students can understand and recognize our activities, and then raise funds and recruit volunteers in the school. Then invite other colleges and universities to join, carry out clear publicity according to their own reality, and initiate fundraising and volunteer recruitment in the school. The forms of activities carried out by schools can include literary performances with the theme of "caring for life and caring for hope", deeds reports of poor students with the theme of "our dreams" or photo exhibitions with the theme of "entering their world".

B. Each school is divided into campuses: Normal University is in the west, Tsinghua University is in the north, People's College is in the east, and Police College is in the south. According to the actual plan of each school, publicity and fund-raising will be carried out to the citizens of all districts in the form of leaflets, photo exhibitions and speeches.

C. Because the policy of "two exemptions and one subsidy" implemented by the state has achieved practical results in some areas of our province (such as Datong), letting people in these areas know about the situation of poor students in our province and the work of the Youth Foundation will help them deeply understand the warmth of "two exemptions and one subsidy" and let them know that they have been helped but more people need their help. Therefore, under the premise of coordinating with the relevant departments of the three counties, we can go to the three counties for activities, and the forms of activities can still be leaflets, photo exhibitions, speeches and other forms.

Note: b and c can be implemented on special days such as June 1 day.

D. Contact more Qinghai Fellowship Associations in colleges and universities outside the province through the interactive website for college students, hoping to realize the extension of activities outside the province through their efforts.

E. Negotiate with major supermarkets, broadcast propaganda words on the radio stations of major supermarkets, and set up donation boxes in front of the cashier for a long time (it is sometimes inconvenient to carry small change when shopping).

F publicize the information of poor students who can't get one-on-one help, and realize one-on-one or many-on-one, collective-on-one help. Although young students have strong love, they belong to an income-free group. Although it is difficult to be one-to-one or many-to-one, it is absolutely feasible to be one-to-one in groups (it can help in life and study).

G. the media in the province have not publicized public welfare undertakings enough. I hope the TV station will make a group of public service advertisements or promotional videos.

8. Summary stage:

1. Because we want to make this activity a long-term activity to gain people's cognition, we must summarize the following items.

A. Use of funds

B. Job performance

C. general framework for the next goal:

9. Overall framework:

Pre-stage: volunteer propaganda is the main part, supplemented by the media.

Mid-term: Public service advertisements or promotional videos will be played on the car display screen of TV network for a long time, and public service advertisements can also be released on the light boxes beside the street.

Later stage: We plan to designate * * day as "* * day" according to the results, or designate the week of * * month as "* * week" for repeated publicity and organize volunteers to teach on holidays.

Verb (abbreviation for verb) cost budget:

1. preparation stage: information collection and data acquisition *** 1000 yuan.

2. Publicity stage: 50,000 leaflets (0.04 yuan each) * * * 2,000 yuan.

The transportation fee for volunteers who miss meals is * * * 3,000 yuan.

Banner photography exhibition ***2000 yuan

Mobile expenses: **2000 yuan.

Total budget; ten thousand

We will try our best to get all the funds for this charity event by selling all the business opportunities brought by this charity event.

4. Business opportunities for obtaining funds:

A. Overall naming rights (such as * * * accompanying warmth-publicity activities of Qinghai Youth Development Project)

B. Advertising language on 50,000 promotional materials

C. Media public service advertising (subtitle sound)

Analysis and solution of intransitive verbs

1. Source of funds:

The purpose of the activity is to raise funds for poor children, so we have no intention to apply to the Youth Foundation for the funds needed for the activity. We will get business opportunities such as selling the naming rights of the event (the buyer will be found by us and the foundation). If business opportunities don't sell well, we will seek the help of youth league committees and foundations at all levels. We can also use the fund-raising funds obtained in the school in the early stage as funds, but the banner pictures we need must be provided by the foundation!

2. Organization and management:

Because the activities are carried out spontaneously by students, relatively speaking, college students lack social practical experience and have a weak ability to control social organizations. At the same time, I hope to get an opportunity to make up for this deficiency. Therefore, in the specific operation, the coordination and division of labor between various units (schools) will be chaotic, and the foundation will have less manpower and heavy tasks. Therefore, we will choose a general manager from the volunteers of various schools to coordinate and contact the Youth Foundation and various schools, and the Foundation only needs one teacher to guide and supervise several managers.

Model essay on publicity plan (3)

First, the theme of the activity: release your mind and live a healthy life.

Two. Activity background: Influenced by various factors, psychological problems are increasingly prominent in today's society. As a special social group, college students' psychology is in a gradually mature stage, and they are more sensitive than other social groups at any age and more susceptible to various subjective and objective factors. If the adjustment is not timely, there will be psychological problems. According to the social investigation report, the psychological problems of college students are expanding and popularizing day by day. Paying attention to college students' mental health and strengthening its construction have become one of the important principles and goals of college students' management.

Third, the purpose of the activity: through this activity, freshmen can be in the future college students? Respond to various psychological problems with a positive and correct attitude towards life.

4. Activity time: 2: 30 pm on Saturday.

Verb (abbreviation of verb) Location: Gymnasium classroom.

6. Object: Physical Education Institute 1 1 freshmen.

Seven. Activity content: Enlighten students' minds and attach importance to mental health by watching movies.

Eight. Activity flow:

(1) Preparation activities

1. Hold a departmental meeting, arrange the work and define the division of labor. The first group: venue equipment group (1 * * 4 people, whose job responsibility is to clean all kinds of equipment needed for the event and the sanitation of the venue), the second group reception group (1 * * 4 people, whose job responsibility is to convey the notice before the event, guide the students to their seats and distribute gifts), and the third group literature and art group (/kloc-)

Do a good job in publicity, such as making everyone understand the significance of this activity through art exhibitions or posters.

3. Purchase site layout materials and other required items.

4. Download the movie, check the player and preview the movie.

5. Invite special guests.

(2) Mid-term activities

1. All participants arrive at the event site at 14: 30.

2. speeches by the president of the student union and the vice president of the alliance.

The student representative will give a report on the story in my heart.

4. Watch the movie "New Life".

5. The representative of the Ministry of Mental Health Rights made concluding remarks.

(3) Late activities

1. Organize all members of the department to clean up the site.

2. Please make a self-summary of this activity and put forward valuable suggestions for the future work of this department.

3. Promote and guide students in the form of posters.

4. Publicize the work of the psychological education center in our school and guide students to correctly understand and treat mental health problems.

Nine. Possible problems and solutions in the process of activities

1. Some students ignored the discipline in the venue, which led to disorder in the venue. Stop their behavior and persuade them.

2. During the movie, students' going in and out may affect the viewing effect of other students, so we should persuade them.

3. Establish a security working group in the meeting to effectively control and manage any possible security incidents.

X. Activity budget:

essay

amount

Unit price (yuan)

Total price (yuan)

balloon

* * * Count: one hundred and fifty yuan only (150 yuan)

Department of mental health, physical education college