Shenzhen Unicom has carried out in-depth mass line education practice activities. Focusing on the main line of "serving the people, being pragmatic and being clean"; Strictly implement the eight central regulations; Strictly practise economy and oppose waste; Strictly implement the responsibility system for building a clean and honest party style.

In 20 13, Shenzhen Unicom, guided by the strategy of "talents leading" and based on the 5A training system, focused on 1 system, 2 concerns, 3 closeness, 4 foundations, 5 modules and 6 value-added, built a learning organization eager for learning and growth, and promoted transformation through innovation and development through transformation, so that personnel training reached a new level.

People-oriented is the internal and external purpose of Shenzhen Unicom. As an innovative service leader in information life, we are user-oriented and customer-centered, creating rich, convenient, comfortable and honest services; Facing employees, actively build a harmonious corporate culture and scientific promotion mechanism, cultivate young, highly educated and capable teams, and strive to improve the happiness, belonging and competitiveness of all employees; Facing the society, we will solidly promote the construction of broadband China and smart Shenzhen, adhere to the development of responsibility and efficiency, carry out public welfare actions such as counterpart assistance activities in Luoling community, practice corporate social responsibility, and contribute to the construction of spiritual civilization and the creation of a famous cultural city in Shenzhen.