Arlante, English name ALT, Guangzhou Jinyu Clothing Co., Ltd. (formerly Guangzhou Xingyun Clothing Co., Ltd.) was born in 2000. It is a large-scale clothing enterprise focusing on R&D design and integrating production and sales.
It consists of technical research center, product development center, marketing center, logistics distribution center, product exhibition center, marketing training center, production management center, quality monitoring center and administrative management center. It owns two famous clothing brands, "Ailian" and "ALT", and its operation mode is franchising. At present, there are nearly 3,000 specialty stores in China.
Through continuous improvement in recent years, the company has successfully built the brand of "Ailian" with ladies' style, and has become the leader of ladies' style brands in the market. Drawing on the accumulated experience of women's wear, the company launched the fashionable casual men's wear "Arlante".
ALT brand men's wear provides a fashionable and leisure territory for fashionable men in modern cities, and is highly sought after by consumers for its unrestrained personality and elegant demeanor.
Extended data brand definition:
ALT brand is the abbreviation of "initiative, freedom and taste".
"Initiative" means positive, positive and modern;
"Freedom" means independence and freedom;
"Taste" means elegance and beauty.
"Active", "free" and "tasteful" accurately explain ALT brand's proposition and pursuit of modern fashion life. Designers outline the unique and exquisite fashion style of "ALT" with their casual and simple design style, smooth tailoring and free and unrestrained design concept.
ALT brand has always been favored by consumers by emphasizing the duality of work and life of fashion people and the diversified mix and match styles worn on different occasions.
Brand positioning:
ALT brand is positioned as "new exquisite fashion men's wear", with the theme of leisure, art, business and style, which is the most avant-garde brand benchmark in fashion.
ALT fashionable men's wear takes new exquisiteness as the cultural thread, fashion elements as the design thread, advocates the consumption concept of fashion, exquisiteness and vitality, and pursues the development route of new exquisiteness with the theme of "brand connotation based on fashion culture, product appeal with fashion leisure as the core, and new shopping culture grafted with fashion tension".
Baidu encyclopedia -ALT