A huge engine has four advantages. First, the traffic-leading marketing resource platform can cover users' life scenes in multiple ways and occupy users' fragmentation time. Second, it can achieve multi-dimensional orientation and accurately target the target population. Third, with intelligent tools, you can realize one-stop delivery from creative production to effect optimization, making it easier for advertisers to promote. Fourth, there are many ways to charge, and pay according to the actual effect to achieve effective cost control.