First of all, make clear the banner theme of the designed website advertisement.
It is necessary to highlight the product theme, so that users can identify the meaning of advertisements at a glance and reduce too many auxiliary interference elements. Never. banner cut it too finely, and there was a lot of content, so there was no focus on browsing. Many advertisers tend to think that the more information they convey, the more interested users will be. Actually, it's not. Advertisers who want to say everything say nothing.
Secondly, we should highlight the keywords in website advertisements.
Tell the user further in words, is it a discount or a new product? If our biggest buying point is the "4. 1" discount, then there is no doubt that the words "4. 1" discount must be very big and eye-catching, and the rest need to be weakened accordingly.
Third, favorite reading habits from top to bottom.
The reading sight should conform to the user's browsing habits from left to right and from top to bottom.
Fourth, the key to website advertising design is to attract users' attention.
Generally, the time for users to browse the web is only a few seconds, and there is no need for too many scenes. The product needs to be displayed at 1 to hit the theme. And with inspiring slogans to guide users.
Fifth, the color should not be too eye-catching and exaggerated.
Some advertisers require exaggerated colors to attract visitors' attention, hoping to raise Banner's attention on the website. In fact, although "bright" colors can attract people's attention, they often make tourists feel dazzling, unfriendly and even disgusted. Therefore, excessively dazzling colors are not desirable.
Six, the number of products should not be too much
Many advertisers always want to show more products, from 4-5 to 8- 10. As a result, the whole advertising banner has become a pile of products. Banner's display size is very limited, and too many products are placed, but they are submerged and the visual effect is greatly reduced. So the more pictures of the product, the better. Easy identification is the key.
Seven, the amount of information should be balanced.
Many people always think that there is more information, and all information is very important and demanding. In fact, it is just the opposite. If Banner is full of attractive things, users will only be noticed, so it is very important to balance and coordinate all kinds of information in banner's limited space.
Eight, blank space
The advertising screen of the website needs to be left blank, which can give graphics and text a breathing space.
Through the above summary, we need to pay attention to the following points when designing Banner design for website advertisements.
1. Highlight the product and its characteristics, adopt attractive publicity language, and appropriately weaken the company name and logo.
The more pictures, the better. Highlighting the key points is the key, and the necessary product descriptions cannot be less.
3. Reasonably arrange the content of the picture, so that the primary and secondary contrast is clear.
4. Colors should not be exaggerated too much, and efforts should be made to create pleasant and comfortable sensory feelings.