The relationship between Weibo and live broadcast:

165438+1On October 28th, Weibo CEO Wang Gaofei confirmed for the first time that Weibo had acquired a live broadcast technology. He said that since the fourth quarter, Weibo has purchased a live broadcast from Xia Ji Science and Technology, and will use 1-2 to integrate and optimize Weibo and a live broadcast.

As a media form with high information density and strong attraction, live marketing is often the easiest for consumers to be attracted by video forms, arouse interest and leave a deep impression.

So what does "one live broadcast" do? What's your role in Weibo?

A live broadcast is an interactive entertainment live broadcast APP under technology. On May 20 13 16, it was officially launched with the slogan "Live broadcast by stars, just live broadcast". Similar to the relationship between Second Shot and Weibo, Weibo and First Live also reached a strategic cooperative relationship of live broadcast, appearing as an independent live broadcast app to undertake the supporting function of live broadcast business in Weibo.