I remember when I was in middle school, my family subscribed to Southern Weekend. In recent years, I have also read the electronic version on the Internet from time to time to see the customary comments. Compared with before, I feel that the readability of southern weekends is much worse now, and the quality of editing and editing is declining. It is said that newspaper sales have dropped from the peak of 1.6 million to the current 400,000. In the past, Southern Weekend had many excellent journalists and editors. They are good at discussing every issue from different angles and dare to publish news, truth and remarks that other newspapers dare not talk about. The reports and disclosures of some events often make newspapers buy out in some way and are reprinted by many media. But now there is no momentum in the past.

I think it is more meaningful to analyze the reasons for its relative retreat than the reasons for its success. First of all, the advantages of the network are becoming more and more obvious, and the constant updates and comments of some news events have a great impact on newspapers; Secondly, in the 1990s, almost no newspaper could compete with Southern Weekend. At that time, cultural life was still a little scarce. The criticism and criticism of Southern Weekend has really attracted many readers' attention, but now it is an explosion era in which information is flying all over the sky, and the rise of major newspapers has made the advantages of the South disappear. Although the comments are still unique, the form is slightly single. Chen Zeng, a former reporter of Southern Weekend, once said, "Those golden ages are incredible." . At that time, Southern Weekend led the news ideal of a generation of China journalists and was called the "most conscientious" weekly newspaper. The slogan of Southern Weekend at that time was "Let the powerless be strong and let the pessimists move forward". 1999 new year's speech "there is always a force that makes me cry" still has amazing power to touch my heart. Now the Southern Zhou Dynasty is no longer the grand occasion of that year, and the main editor and reporter who are the bones and blood have also left, which is one of the reasons why the South is a little embarrassed so far.

At the beginning, Southern Weekend was characterized by "reflecting society, serving reform, being close to life, bringing order out of chaos and purifying the air". It is our responsibility to "pay attention to people's livelihood, show love, uphold justice and stick to conscience"; The idea of integrating ideological, intellectual and interesting ideas into chatting about heaven and earth is really unique. The newspaper has an atmosphere and behavior of constant innovation, and insists on flexible revision. Newspaper articles reflect the latest and most basic values of human beings all over the world. They are one of the few print media in Chinese mainland that dare to resist the pressure and tell the truth. The language is quite distinctive, unpretentious, plain and profound, and refreshing to read. Most of the authors are thoughtful and cutting-edge senior writers in China and emerging "elites" influenced by foreign education. In the Southern Zhou Dynasty, the slogan was "Read China here". Comparing the two advertisements, we can clearly find the difference in positioning. Originally, the Southern Zhou Dynasty was well combined with humanities, but now it is even more sensational.

But in any case, Southern Weekend will always be the best newspaper in China, representing the news ideal of China journalists. When major events happen, Southern Weekend always appears in front of the media with the greatest courage and is close to the truth. There is no doubt about it. The criticism is that I hope it will get better, and even hope to restore its glory more than ten years ago. There is no need to confuse. Media like Zhou Nan are doomed to struggle with all kinds of wits and wits within the system, and at the same time, they have to experience the storm of the market. This is a difficult undertaking, and it cannot be required to maintain the highest level forever.