More and more new technical terms are constantly impacting people's audio-visual through the media, and some of them will have a big gap in the next few years and can become the choice direction for young people to engage in.

The plane began to slide on the runway, and Jiang Tingting in the cabin relaxed a lot. The big bill just signed is enough for her to swagger back to the Beijing company to report to me. Outside the cabin, vibrant Shenzhen is getting farther and farther away from her.

China's reform and opening up not only gave birth to a modern city like Shenzhen, but also gave young people like Jiang Tingting a career different from their predecessors. Jiang Tingting's job in China is a brand-new occupation-chartering broker, or rather "international dry bulk transport broker". With the rapid development of China's economy and rising international trade in recent years, chartering brokers have become a relatively independent profession. Her job is to find the right cargo for the shipowner and the right transport ship for the cargo.

"This profession has higher requirements for people, not only with professional knowledge of shipping, but also with a good command of English. Of course, the income is also higher than other industries. " Jiang Tingting said that the contract she just signed was to rent an American cargo plane for a company in Shenzhen. The rent of this ship is $5,000 per day, and the contract period is six months. Jiang Tingting Brokerage Company's profit 1.25%. As for how much commission an individual can get from a brokerage firm, she avoided talking about it. However, Jiang Tingting told reporters that she graduated from Dalian Maritime University last year and just worked for more than a year. 1 October1Recently, she has paid a down payment of 65,438+10,000 yuan with her income to buy a house in the suburbs of Beijing.

It's not just the "chartering broker" that makes people feel strange. More and more new technical terms are constantly impacting people's audio-visual through the media. Since August, 2004, the Ministry of Labor and Social Security has released new occupations to the society in batches on a quarterly basis, and so far, 9 batches of 96 new occupations have been released.

An analyst recruited by Zhilian told reporters that although new occupations are emerging one after another, there are also some new occupations that are relatively unknown, with small industry circles and little demand for employment. It is difficult for ordinary people to enter, such as Jiang Tingting, rent-a-lady, sports agent, star agent, perfumer and so on. But in the next few years, there will be a big gap in the positions of real estate broker, network editor, business planner, brand manager and logistics engineer. These five new occupations can be used as the choice direction for young people.

Real estate agent: the lowest entry threshold

As a real estate agent who has worked for more than three years, Wang Haiyang has experienced pain and joy. He told reporters that the entry threshold of this industry is low, but it is not easy to get a high salary. In addition to being able to endure hardships, we should also remember all kinds of room resources, try our best to meet customer requirements at the first time and have a good service attitude.

Wang Haiyang introduced that the income of new real estate agents is not high, generally around 1 10,000 yuan. Now he has accumulated a lot of customer resources and can easily get about 5000 yuan every month. Among his peers, the best monthly salary can reach 1000 yuan.

According to statistics, at present, there are more than 654.38+million real estate agents in China, and their professional activities have expanded to investment, replacement, pawn and other fields. Their working methods include consulting agency, information processing, after-sales service, preliminary preparation, consulting planning and so on.

Some analysts believe that due to the momentum of new housing construction in China and the continuous growth of the second-hand housing market, the real estate broker profession is one of the fast-growing sunrise occupations, and the number of employees in the whole industry will increase substantially in the next few years.

Network editing: the fastest growing demand

The rise of the Internet has spawned many new jobs related to the Internet, such as network editors, network writers, DV creators and so on. These occupations are favored by more and more young people because they need innovative spirit and challenge consciousness.

Ren Zhifang, a graduate of Communication University of China, wants to be a media reporter after graduation. Because he has no work experience, he failed in many interviews. At the most difficult time, he worked as a salesman for several months. The gap between ideal and reality made him very upset and even had the idea of going back to his hometown in Henan to do business.

Half a year ago, one of his brothers introduced him to a new job-the network editor of a real estate website. He studies journalism and has experience in selling houses. The east is not bright and the west is bright. He realized his ideal on the Internet. And compared with his classmates who are journalists, his income is higher than that of traditional media.

At present, the average monthly salary of network editors in market-oriented operation is about 5,000 yuan, and the income of middle-level posts ranges from 8,000 yuan to 1 10,000 yuan. A few years later, with the maturity of online media, the income of employees will also rise.

According to statistics, there are currently 3 million online editors in China. In the next few years, the demand for network editors will be on the rise, with a total growth rate of over 26%, which is the fastest on average compared with other occupations.

Business planner: the biggest growth space

Yang He was a famous planner in China in 1990s, and he was known as the "king of ideas" in China. Yang He once sold an idea to several hundred thousand yuan, and dozens of enterprises became famous for his "creativity". His book Click All China has also become a must-read for government leaders and entrepreneurs. Yang He's success has attracted more people to make a living by selling points. In just a few years, a large number of planners and planning companies have emerged in China. At that time, some media reported that China had entered the era of "thinking", and the planning craze swept the country for a time. However, on March 5th, 20001year, Yang He was sentenced to fixed-term imprisonment of 12 years by Yinchuan People's Court for fraud. Since then, the planning industry in China has gone from fanaticism to rationality.

On February 3, 2004, 65438, "enterprise planner" was officially recognized as the second batch of new jobs in China by the Ministry of Labor and Social Security. The Ministry of Personnel formally established the Business Planner Certification Training Office in July 2005, and the personal data of those who have obtained the qualification certificate of business planners will be entered into the national talent network and talent pool.

The Yang He era has passed, but the planning needs of enterprises are increasing. A survey by the Ministry of Labor and Social Security shows that 65% of enterprises urgently need to hire planners. At present, among the white-collar employees recruited by enterprises, business planning positions (sales, planning and public relations) account for about 80%, and the total number of job gaps in China is several million, while there are only about 2,800 business planners in China.

"Business planner" replaces "the king of creativity" and provides new ideas and new ideas for enterprises with scientific thinking and methods, which has become the main content of business planner's work. Although "business planning" is far less than Yang He's income from selling hundreds of thousands of ideas, his salary is also attractive. According to the sampling survey conducted by the labor market network and Zhaopin.com, the monthly salary of high-quality and professionally trained business planners in China has exceeded 10,000 yuan, and the annual salary is about 1.5-0.2 million yuan. In addition, business planning talents are the easiest to get promotion opportunities, and the chances of success in starting their own businesses are also the greatest.

Brand manager: the highest comprehensive quality

"China is not only a processing factory in the world, but also China has its own international brand." When China entrepreneurs shouted such slogans, they found that they knew both production and sales, but how did the brand work?

When it comes to how to build an international brand, entrepreneurs first think of strengthening scientific research and development and improving product quality, rather than brand management. On September 2, 2006, the Ministry of Labor and Social Security announced 12 occupations such as "brand manager" as the seventh batch of new occupations. However, due to the misunderstanding of brand management by business leaders, many enterprises have marketing departments, planning departments or advertising departments, and few enterprises have brand management departments.

Xu Xilin, president of China Brand Economic Research Institute, said that they often confuse marketers with brand managers, but there is a big difference between them. Marketing personnel are mainly responsible for the tangible management of products, channels, customers and sales, and study the laws of product transactions; The brand manager is mainly responsible for the management of intangible assets such as brand value concept, visual design, promotion and communication, and studies the law of brand cognition.

Xu Xilin believes that "forming more well-known brands with independent intellectual property rights" is clearly put forward in the 11th Five-Year Plan, which will be an opportunity for China to form a strong brand, and it also needs a lot of brand building and management talents. The Ministry of Labor and Social Security predicts that in the next 654.38+00 years, the talent gap of brand managers in China will be 654.38+00,000.

It is understood that there is no brand management major in colleges and universities in China, and the related majors are marketing, business administration, advertising design and news communication, but not all college students in these majors can become brand managers. Because brand managers have high requirements on the comprehensive quality of talents, practitioners must have knowledge of economics, marketing and mathematics, as well as strong communication skills, high innovation awareness and good artistic feeling.

Logistics master: the most popular talent in the industry

She Yanhua used to be the logistics manager of a private clothing company in Beijing. "She has worked for five years and passed the certification of logistics engineer in May this year." She Yanhua told reporters that the most important thing in this industry is work experience, and the most lacking is senior talents. Now she has switched to a professional logistics company.

She Yanhua was originally transferred from the sales department to the logistics department by the company. She was reluctant at that time. Now she thinks that every dark cloud has a silver lining. From then on, she realized that "logistics" is a promising career. Her monthly salary in the former company was 4,000 yuan, and now her annual salary can reach 65,438+10,000 yuan.

With the rapid development of the logistics industry, the demand for logistics talents in the market is increasing day by day, and talents like She Yanhua are increasingly scarce. According to the forecast of relevant departments, there is a shortage of logistics talents in China of about 6 million, of which the shortage of senior logistics talents is about 400,000. However, at present, most of the logistics employees in China are of low quality, and more than 80% of the logistics employees have academic qualifications below junior college, especially those with logistics professional education background. By the first half of 2005, China Federation of Logistics and Purchasing had organized nearly 20,000 people to participate in the vocational qualification training of logistics engineers, of which 6,543,800+200,000 people had obtained qualification certificates. However, there are less than 100 professional managers in China who have the qualification certificate of logistics professional management issued by international authoritative certification bodies.

Up to now, there are 1989 occupations in China, and it is estimated that more than 30 occupations will be added every year in the future. The emergence of new occupations is undoubtedly an objective reflection of China's economic and social progress, and it also gives young people who are worried about where to go in the future a new dawn. Zhaopin recruitment analyst told reporters that the relevant state departments should strengthen the analysis of the characteristics and trends of new occupations to avoid the blindness of talent flow and make employment more reasonable.