P&G's brand Rejoice entered the shampoo market in China from 1989 to 10, leading the trend of integration of washing and care. Since then, Rejoice has continuously improved the product lines such as essence care series, home care series and Berris in the belief of upgrading people's compliance experience, and has always maintained an excellent position. Over the past 30 years, floating women have calmly faced the pressure, maintained a confident and elegant image, and presented themselves to the world.
In April 2003, Rejoice introduced Rejoice Ginseng Shampoo, which is rich in special ginseng nourishing essence. The new product can fundamentally improve hair quality, not only shampoo and protect hair, but also nourish hair. After using it every day, you can feel the improvement of hair quality every day. After 2 weeks, the hair becomes supple, smooth and more energetic again.
In September, 2003, Rejoice launched a one-minute baking oil essence dew. One-minute baking oil essence contains baking oil essence with high efficiency in caring hair, which can provide deep care for hair, replenish moisture and nutrition, and effectively improve and repair damaged hair. Hair will be as smooth as oil after shampooing.
On June 5438- 10, 2003, Rejoice brand was upgraded to Rejoice Essence Care Series, specially prepared with high-tech silk essence. Rejoice essence care shampoo is thicker than other shampoos, and the hair is silky and supple after 7 times of use.
In August, 2004, Rejoice grandly launched a brand-new upgraded Rejoice Essence Nursing Series. The newly upgraded Rejoice Essence Care Series boldly puts forward the loud slogan of "once wash and protect, once smooth to the end" with the innovative formula of micro-roasted oil particles, the most advanced shampoo and hair care technology at present, revealing the beautiful discovery of softness for people.