1. 1 BuzzFeed
BuzzFeed is an American news aggregation website, which has achieved initial results in its operation mode and business model. Its email has a clear, short and impactful theme and preview text, which is in harmony with the rest of the content. In particular, the preview text works well with the subject line. For example, if the subject line is a question, then the preview text is an answer; If the subject line is a command, the preview text will show the next step of the command logic.
1.2 base runner
I believe that people who love sports should know RunKeeper, a very popular personal sports data tracking application. Look at RunKeeper's email below. All the images used evoke various emotions: laughter, conspiracy, happiness, or just ordinary admiration. Seeing such a vivid email, users will naturally click.
To tell you the truth, because the picture in this email is so great, I don't even pay much attention to its copy. The layout of the email is also very pleasing to the eye, and the key stories get more prominent space for users to know what to click. The whole email looks very gorgeous. In addition, due to the application of responsive mail design, the display of mail on mobile devices is also quite good, and the CTA space is large enough for users not to worry about being late.
1.3 Yanwu Inn
Like RunKeeper, Salt House Inn, one of the most exclusive hotels in Provincetown, opened on May 2nd this year. Its mail, like its new design and retro style, has the flavor of old America and is pleasing to the eye. There are great pictures in the mail. A closer look reveals that their pictures come from social media. Although it didn't cost a dime more, the picture quality is still good. Webpower China, an EDM e-mail marketing and multi-channel membership marketing agency, believes that the lesson for marketers here is that when using any visual assets, you must make the e-mail look beautiful and dazzling. Whether you use free photos, icons or just your own pictures, don't miss the opportunity for users to find and click on beautiful graphics.
1.4 Nosh。 On it
As a food lover, Nosh. On. It sends many delicious recipes to my inbox by email every day. The layout of each email is mainly divided into three different parts: chefs, recipes and suggestions. This means that the user knows the email like the back of his hand and doesn't have to find out which part of the email content is the most interesting. In addition, I also like the "forward to friends" call button in the upper right corner of Nosh. On.It email, concise and atmospheric, is very easy to remind users to share. Webpower China reminded that forwarding friends is beneficial to communication and word-of-mouth marketing.
1.5 UK+Company
A basic element of the mail subject line is the expected value of the preset mail content. For example, if you will provide coupons to users, you want your users to know that the email contains coupons through the subject line. Doesn't it look simple? However, according to the observation and research of domestic mail marketing and multi-channel marketing service organization webpower, this is not the case. Setting expectations and then realizing them in the mail is not only easy for marketers to ignore, but sometimes it is really difficult to do so.
Brit+Co is the world's leading creative life community, and it is also a startup company that aims to provide more creativity for daily life. The reason why I recommend Brit+Co is here: First, tell the user "Stop watching" in the subject line. Then, you immediately saw the following nine suggestions for dressing, and of course, beautiful photos. Although users have to click to see all the clothes, the expected realization will make users feel trust, and users will naturally be willing to click on the email.
I guess the click rate of Brit+Co should be huge. Realizing the expectation of setting the subject line is definitely the best practice that marketers should follow.
1.6 Uber
Uber is a start-up company engaged in on-demand taxi service. As far as design is concerned, Uber's email is like a cake, which is super easy to browse and digest without even reading a copy. The purpose of this EDM email is to let users know about a new product, not to promote the transformation of sales leads. Uber is very clear about its purpose, from the slogan "cheaper than taxis" at the top of the email to "30% cheaper than taxis" to telling users the latest rates. Uber knows how to use design step by step to better convey this message.
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