Hello, class. The following contents are for reference only: With the continuous advancement of the new curriculum, in recent years, there have been activity inquiry questions that require candidates to write slogans in the senior high school entrance examination. Mainly divided into advertising language, propaganda slogan, theme, slogan, warning, motto and so on. The main characteristics of this kind of test questions are: first, it is closely related to real social life and has a distinct era; Second, the answer is not unique, it encourages innovation and has diversity. It examines candidates' language expression ability, innovative thinking ability and their concern for social life, embodies the social reality of the new curriculum, and is the core and essence of the curriculum reform which closely combines students' reality and theory. It advocates autonomous learning, emphasizes life and highlights students' dominant position. As a form of activity inquiry, slogan questions have certain skills and methods, although the answers are not unique and diverse. Now, combined with some questions in the senior high school entrance examination, find out the methods and skills of writing slogan questions. For example: Example 1 (Nanchang, Jiangxi, 2004): In response to the discordant voices of a few students in the examination room, such as answering questions, passing notes and gesturing, the school vigorously carried out honesty education, tried out that there was no invigilation in the examination room, and posted slogans promoting honesty on campus. Please try to write two slogans about honesty. The answer is: "Honesty is the cornerstone of the building of life", "Tell the truth, do honest things and be honest". Example 2 (Sichuan, 2004): According to the current situation of water resources and the trend of water use in China, relevant experts warned that China will enter a serious water shortage period from 20 10, and by 2030, all available water resources in China may be "eaten up". In view of the bad phenomenon of wasting and destroying water resources, please design or choose two local public service advertisements to save water. The answer is: "It is urgent to save water resources", "If we don't cherish water resources, the last drop of water on the earth may be our tears". Example 3 (Tianjin, 2005): Please draw up a slogan for campus cultural construction activities. The answer is: "A good class group is a garden for the healthy growth of teenagers". Example 4 (Kunming, 2005): Many illegal crimes begin with bad habits. Please write an advertisement for the "Voice of Campus" radio station around the theme of this campus cultural activity. The answer is: "Don't do little evil, don't do little good". Example 5 (Ningde, Fujian, 2005): In order to build a harmonious socialist society, all localities and units have taken action. Please write two slogans about "building a harmonious socialist society". The answers are: "It is everyone's responsibility to build a harmonious socialist society", "Building a harmonious society starts with me", "Building a harmonious society and promoting the harmonious development between man and nature", "Seeking truth from facts, building a harmonious society", "People-oriented, building a harmonious society" and so on. Example 6 (Shantou, Guangdong, 2005): Please put forward some suggestions for the activity of "Let Chaoshan culture enter the campus" and design two publicity slogans. The answer is: "carry forward Chaoshan culture and promote the construction of two civilizations in Chaoshan area!" "Spread Chaoshan culture and develop Chaoshan culture". Judging from the listed questions and answers, to write a good advertising language, we must master: 1 Slogans should conform to the meaning of the topic, clarify the theme, grasp the theme, avoid being irrelevant, vague and missing the theme, and cannot be written by answering "talking about opinions" or "making suggestions". 2, the slogan content should be targeted and infectious, infectious, full of publicity and education significance, in line with the purpose of publicity. 3. Slogans should be as concise and clear as possible, which can be concise language, a combination of phrases or a sentence, but try to use the most concise language, and don't procrastinate. 4. The creative angle of advertising language should be reasonable, with far-reaching ideas, prominent themes and novel and fashionable sentences. 5. Pay attention to collect some infectious and beautiful slogans that you usually see, and choose or modify them. The above aspects can only provide some methods and skills to write slogans, and the improvement of language expression ability is not built in a day. Candidates should pay attention to training and collection in their daily study and life, so as to grasp the initiative and do well in the exam.