It may be the most appropriate to evaluate the Beijing Times with flags. From the large-scale publicity before publication to the publication on May 28th, 20001,the total retail volume has increased steadily with the passage of time, and Jinghua Times has been moving forward in the retail market in Beijing. In retail distribution, the strategy of controlling the circulation is always maintained, and the steady growth of the total circulation is obviously the market strategy actively adopted by Jinghua Times.
The slogan of the Beijing News is "Responsible for reporting everything". The Beijing News promised to be responsible for the reported news. It is the first daily newspaper jointly sponsored by two party newspaper groups in China. Sponsored by Guangming Daily Newspaper Group and Nanfang Daily Newspaper Group. Its basic orientation is a comprehensive urban newspaper. Ordinary people can watch it. Readers with a relatively high level of education can read the speech and the international version, which is aimed at all people in Beijing, but with some emphasis. The competitor of the Beijing News is mainly the Beijing Times, because the Beijing Times itself embodies some ideas and modes of running newspapers in the south, and now the mode of the Beijing News may be similar to it. Under the competition, Jinghua Times may be under considerable pressure. The Beijing News falls in love with this balance: heavy, but relaxed; High-end, but kind; Mainstream, but stylish. With simple and exquisite layout design concept, create a fresh, elegant and fashionable layout image, and let the endless fun of reading start from the first impression. Form is content, form magnifies content, enhances newspaper style with design, and makes form present ideas.
Beijing Youth Daily initiated the process of newspaper management, which is a wonderful stroke in the history of newspaper management in China. However, from the retail market, Beijing Youth Daily is a lone ranger with a distinct image. No matter what changes have taken place in the retail market, Beijing Youth Daily has maintained its own policies in the retail market and maintained a relatively stable figure in the total retail volume. Perhaps the retail market is the least important one in all aspects of Beijing Youth Daily's operation. Newspapers pursue super-strong "visual impact" and layout design pursues sensory stimulation.