Planning Scheme of Singles Day in Beauty Salon 1 1. Singles Day Theme
Beauty salon "Singles' Day Friendship Activity"
Second, the purpose of Singles Day activities
1,165438+1October 1 1 is a festival for all single young friends. You may wish to find your favorite object in the "Singles' Day Friendship Activity" in the beauty salon.
2. If you want to get rid of Singles Day and let him/her see his/her beautiful side, you might as well let the beauty salon arm yourself, which means that the beauty salon team will carefully create your favorite makeup for you.
3. Beauty salons use Singles Day activities to stimulate the consumption of young men and women and improve the performance of beauty salons.
4. Further enhance your brand awareness and increase the trust of customers.
Third, Singles Day activity time
20xx 165438+ 10/month1/day.
Fourth, the goal of Singles Day activities.
Single boyfriend and girlfriend (age 18-45), beauty salon customer.
Verb (abbreviation for verb) Singles Day activities.
Singles Day network activities
Mainly through some games, such as passing apples, solve riddles on the lanterns and other lovers' games, strangers can get to know each other better. In addition, there are talent shows of both men and women, which can also enhance goodwill. The beauty salon will give three couples who won the Best Couple Award a month of free makeup and facial care, with many discounts.
promote sales
Although Singles Day is not a traditional festival in China, more and more young people like it now. Beauty salons can seize the tastes of these young people and launch some preferential promotion programs, such as a gift of 388 yuan 100 yuan and tickets for the latest movies.
Group purchase promotion
Before Singles Day, I have seen some e-commerce companies doing promotional preheating. At this time, beauty salons may wish to choose group buying to increase their popularity. Group buying can not only stimulate consumers' demand, but also appropriately increase the turnover in the store. It is worth noting that beauty salons must combine the promotional products and articles of the current season to understand what customers like is an important reason for winning customers.
Door to door service
Many single friends think it will be boring to go to the beauty salon for nursing on Singles Day, because groups of lovestruck men and women can be seen everywhere. Therefore, beauty salons launched on-site service on Singles Day. This discount is for old members and customers. There are only five places a day, so you can make an appointment by phone first.
Beauty salon singles day activity planning scheme 2 promotion points:
We should seize the opportunity, combine special festivals or contact the climate at that time, and launch an attractive promotion plan, that is, the value-added package of the long-awaited service items. To grasp the scientific nature of sales promotion, we must consider very affordable things for our customers.
Promotion background:
"Singles Day" has changed from an online festival to a festival popular with young friends, and it has also evolved into an online shopping carnival. Whenever Singles Day comes, shopping malls, restaurants and amusement places will use the festive atmosphere to plan Singles Day activities to attract customers. Now the weather is getting drier and colder, and it continues to be dry and hot after autumn. Therefore, from the current consumption situation of beauty salons, we can know that consumers mainly spend on whitening and repairing in early autumn when they enter the store in different seasons, but now they mainly spend on moisturizing and maintenance. Therefore, some beauty salons use Singles Day to carry out promotional activities, which is not only a good opportunity to improve their popularity and image, but also an excellent opportunity to seize business opportunities by taking advantage of the holiday.
Activity theme:
Singles' Day, we make you not lonely.
Activity time:
20xx 165438+ 10/0/~ 1 65438+10/.
Location:
Major direct sales stores in beauty salons
Active object:
All new and old single female customers
Activity purpose:
It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.
Activity promotion:
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this activity was released in the beauty salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.
2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.
3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon. 、
Precautions:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
Beauty salon singles day activity planning scheme 3 promotion points: we should seize the opportunity, combine special festivals, or contact the climate at that time, and launch an attractive promotion scheme, which is a value-added package for customers' long-awaited services. To grasp the scientific nature of sales promotion, we must consider very affordable things for our customers.
Promotion background: "Singles Day" has changed from an online festival to a popular festival for young friends, and has also evolved into an online shopping carnival. Whenever Singles Day comes, shopping malls, restaurants and amusement places will plan Singles Day activities with the help of the festive atmosphere to attract customers. Now the weather is getting drier and colder, and it continues to be dry and hot after autumn. Therefore, from the current consumption situation of beauty salons, we can know that consumers mainly spend on whitening and repairing in early autumn when they enter the store in different seasons, but now they mainly spend on moisturizing and maintenance. Therefore, some beauty salons use Singles Day to carry out promotional activities, which is not only a good opportunity to improve their popularity and image, but also an excellent opportunity to seize business opportunities by taking advantage of the holiday.
Activity theme: Singles Day, we make you not lonely.
Activity time: 20xx years 1 65438+1 October1day ~165438+1month/day.
Venue: major direct sales stores in beauty salons
Target audience: all new and old single female customers.
Activity purpose:
It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.
Activity promotion:
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this activity was released in the beauty salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.
2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.
3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon. 、
Precautions:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
Beauty Salon Singles Day Activity Planning Scheme 4 Activity Background:
20xx.11.11The annual Singles' Day is coming again. Are you still single? I believe that everyone who is "unarmed" has the same wish, that is, the "one-handed" plan, and I want to bid farewell to being single!
Activity purpose:
1,165438+1October 1 1 is a festival for all single young friends. You may wish to find your favorite object in the "Singles' Day Friendship Activity" in the beauty salon.
2. If you want to get rid of Singles Day and let him/her see his/her beautiful side, you might as well let the beauty salon arm yourself, which means that the beauty salon team will carefully create your favorite makeup for you.
3. Beauty salons use Singles Day activities to stimulate the consumption of young men and women and improve the performance of beauty salons.
4. Further enhance your brand awareness and increase the trust of customers.
Activity slogan: Tell your favorite person on Singles Day!
Activity time: 20xx years165438+1October 1 1.
Activity address: xxx beauty salon
Active object
Single boyfriend and girlfriend (age 18-45), beauty salon customer.
Activity content
■ Option 1: If you love ta, you must say it out loud!
During the activity, take part in the "confession" session and say what you want to say to the person you like by giving away beauty products. You can get xx (product or project package or accessories) provided by xxx beauty salon for free when you express your success, while stocks last!
Note: This activity is a free participation link.
Note: Naked people can choose to buy high-end products in beauty salons, or they can receive cosmetic samples for their beloved ta for free. After the successful confession, the two must go to the beauty salon to receive gifts together.
■ Off-order plan 2: 100% bonus promotion
20xx 165438+ 10/01Singles' Day, with 100% prize to stimulate customers' desire to buy. Every customer attending the meeting can participate in the lucky draw. The prizes are the first prize, the second prize, the third prize and the fourth prize, among which the first prize is 7.5% off the selected goods or cards, and the second prize. Or the specialty of the manufacturer, the first prize 100 yuan, can be given to 500 yuan or so. It is best to set boxes, 4 bottles and a nursing card.
By calculating the cost in advance, more first prizes and second prizes can be designed in the form of lottery tickets, or four-color table tennis can be used as lottery tickets. Try to let new guests win the lottery; At the same time, privately meet the requirements of some guests who want to win the first prize.