Selected marketing activities of beauty salons 1
Activity theme:
I'll wait for you to meet me at magpie bridge.
Activity time:
August13 ~ August 20th 20_
Activity purpose:
Summer itself is a good off-season, and an activity is needed to drive the economic growth of beauty salons. If the beauty salon can cause the necessary sensation after this promotion, it will certainly do no harm to the beauty salon. Promote beauty salons through various channels and expand the influence of beauty salon franchisees. Improve the popularity of word of mouth, thus stimulating customers' consumption behavior and improving the future performance of beauty salons.
Activity preparation:
1. Integrate customer information resources and publish specific activity plans through a unified platform. For example, Valentine's Day activities are released to customers through print media, LED lights outside stores and telephone messages.
2. Since it is a Valentine's Day activity, although it is a traditional Valentine's Day in China, the gifts that couples like are nothing more than chocolates, music boxes, flowers, perfumes, ornaments and other items. Therefore, beauty salons may wish to organize this promotion in conjunction with flower shops, jewelry stores, cinemas, restaurants and other businesses to enhance their influence.
3. The activity plan should be flexible, which can be changed according to the specific promotion actual situation, and can also be supplemented and adjusted according to the actual situation of the beauty salon.
Activity information:
1. Love is infinite. Cooperate with local jewelry, cosmetics and wedding photography manufacturers to supply event gifts. Customers who spend all their money in 500 yuan in beauty salons during the activity can enjoy 50% discount on jewelry, jewelry and photography.
2. Love each other. Valentine's Day is to commemorate the beautiful emotional story of the Cowherd and the Weaver Girl, but they can't enjoy it together every day, but we can. In the beauty salon, I might as well hold a photo-taking activity with my lover. Collect and collect photos of couples, couples and family members from WeChat clients, Weibo, QQ or websites. Finally, I took 10 photos on August 20th and got a nursing card worth 2888 yuan.
3. Waste emotional films. Many couples will choose to go to the cinema to watch a beautiful emotional film on Valentine's Day. Beauty salons can seize this phenomenon of customers and give two free movie tickets to the first 10 consumers every day during the activity.
Precautions for activities:
We must do a good job in publicity during the event, especially the propaganda words need to be carefully designed. "Romantic" with important emotional appeal, thus attracting the attention of female customers in love. At the same time, it is necessary to set a good sales target, divide the task into three beauticians, and reward the beauticians who reach the activity target immediately after the activity, so as to stimulate their enterprising spirit for the next activity.
Selected marketing activities of beauty salons II
I. Background of the event
Women's Day is the best time for beauty salons to promote sales to female consumers. At the same time, the introduction of new products in our hospital at the beginning of the year is a good opportunity to recommend new and old friends and let new products enter the market better.
Second, the theme of the event
Be nice to women.
III. Purpose of the activity
Promote sales; Promote new products.
Fourth, activity planning.
Women's Day is a festival for women. There are many female protagonists in society, such as mother, wife and daughter-in-law. With the help of the cultural characteristics of festivals, we should further render to consumers that it should be good for women and use emotions to complete the promotion.
Verb (abbreviation of verb) activity information
Activity 1: Discount (for old customers)
During the promotion period of the beauty salon on March 8, old customers can get a 20% discount on all purchases with their membership cards.
Activity 2: Giving away
During the promotion period, if you spend over 138 yuan and add 3.8 yuan in our store, you can get any one of our latest series of products.
During the promotion period, if you spend at least 138 yuan in our store and add 38 yuan, you can get a beauty salon fitness monthly card.
Activity 3:
During the promotion period, all men who accompany their wives and girlfriends to our store for consumption will receive a valentine's card, and a set of female beauty suits and a membership card when using 38 yuan.
Popularization of intransitive verbs
1, DM sheet, display board, publicity banner
2. Member's telephone notification.
3. Broadcast and online publicity.
Selected marketing activities of beauty salons 3
I. Activity background:
20_。 1 1。 1 1 The annual Singles Day is coming again. Are you still single?
If 20_ is the end of the world, 20_. 1 1。 1 1 is an extra singles day given by God. what are you going to do？ I believe that every "naked" person has the same wish, that is, the "naked" plan, and I want to bid farewell to being single!
Second, the purpose of the activity:
1. Take Singles Day as a marketing event to maximize market share and improve overall sales performance.
2. Take the "divestiture plan" to let new and old customers actively participate and form a good interactive system.
3. Enhance the reputation of beauty salons in the industry and the brand height and influence in the minds of consumers, thus enhancing their popularity and reputation.
Slogan: doomsday, we are together!
Third, the activity time:
20_ year165438+1October 1 1
Four. Activity address:
_x beauty salon
1, stripping scheme 1: if you love TA, you must say it!
During the activity, take part in the "naked confession" session and say what you want to say to the person you like by giving away beauty products. You can get _ _ _ _ _ (product or project package or accessories) provided free of charge by Shi Sheng Mingyuan Beauty Salon after successful confession, while stocks last!
Note: This activity is a free participation link.
Note: Naked people can choose to buy high-end products in beauty salons, or they can receive cosmetic samples for their beloved TA for free. After the successful confession, the two must go to the beauty salon to receive gifts together.
2, undressing plan 2: naked PK opponent, with one enemy and one, bid farewell to singles!
20_ year 1 65438+1October1day1:1customers who participate in the "naked PK opponent" link can enjoy the once-in-a-century experience.
Product: _x membership card original price _x yuan spike price _ Yuan/piece
Operation note: I reluctantly make a mask or beauty massage contest for my beloved TA with my opponent PK in the name of beauty. ...
3. Stripping Scheme 3: Capture your heart with _ yuan.
Consumers who spend over _ yuan in Shi Sheng Mingyuan Beauty Salon during the activity can enjoy a bouquet of roses and give them to TA!
4, stripping scheme 4: two people's happiness for a lifetime!
Women need company, men are eager to understand. In fact-the happiness of two people needs to be guarded for a lifetime. We have created this series of beauty packages for singles, so that singles can enjoy gorgeous love!
_ (Beauty products)+_ (Beauty products) = _ yuan, _ (Beauty products)+_ (Beauty products) = _ yuan.
Verb (abbreviation of verb) implementation schedule:
Site layout: 20 years 1 1. 10 is scheduled before 5 pm.
Compilation: 20 years 1 1. 10 prepare props according to the "undressing plan" and define the links.
Site use: 20 years later 1 1. 1 1, starting at 9: 00, the activity focuses on defining brands and stimulating consumers' desire to buy (target: all consumers).
Cost budget of intransitive verbs:
Item Quantity Unit Price (Yuan) Total Amount (Yuan) Remarks
Number of prizes prepared by beauty salon: _ _/(unit price)
Rose: _ _/(unit price)
Plan 188 membership card: _x/ (unit price)
Flyer: _x/ ((unit price))
Total: _x (yuan)
Selected marketing activities of beauty salons 4
Activity theme:
Zong Yi is fragrant and affectionate.
Activity purpose:
Every year during the Dragon Boat Festival holiday, beauty salons use this holiday to carry out a series of promotional activities, which can not only improve the performance of beauty salons, but also enhance their brand awareness, killing two birds with one stone.
Activity time:
June 2017 ~ June 22 _
Activity information:
During the activity, all customers and friends who come into the store for consumption can take part in making zongzi competitions, and customers and friends can get exquisite gifts provided by beauty salons.
1. is different from "Zongzi"
Study Package jiaozi, all customers who come into the store for consumption during the activity can participate in this activity. Prepare the raw materials for making zongzi on site and invite customers who can make zongzi every day to participate. The time is set at half past five. There will be no dumplings, and there will be staff on site to teach in person. Choose the best zongzi from each can, and the beauty salon will provide a beauty salon boutique gift box set worth 5,000 yuan.
2. Send blessings and offer love during the Dragon Boat Festival
The best way to improve the brand reputation of beauty salons in the shortest time is to hold public welfare activities. Dragon Boat Festival is a traditional festival in China, and it also has necessary historical allusions. Respect for the elderly is also a traditional virtue in China, so beauty salons may wish to join hands with some brand merchants on the Dragon Boat Festival to send happiness and health to the elderly in nursing homes. At the same time, it also brought them holiday blessings and sweet and delicious zongzi. In order to highlight the advantages of beauty salons, we can provide free massage care for nursing staff in nursing homes.
3. Taste "Zongzi"
During the Dragon Boat Festival, beauty salons gave zongzi to every beauty salon product and project, which was tasteless. As long as you participate in the activities of tasting zongzi in our store during the activities, or as long as you spend money in beauty salons, you can get the corresponding Dragon Boat Festival greeting cards. After scraping, you will get the corresponding beauty products recommended by the free experience card of Zongzi with the United States.
Activity preparation:
It is not easy to mobilize all staff to educate and train beauticians in the early stage of the promotion activities of the Beauty Dragon Boat Festival Hospital. The main purpose is to strengthen employees' recognition of beauty salon promotion scheme and improve promotion skills and services. In order to make the Dragon Boat Festival promotional activities achieve good results, bosses must not forget training and mobilization!
Selected marketing activities of beauty salons 5
Activity time: March 6-15.
Target audience: women
Purpose of the activity: to induce and stimulate the consumption of new and old customers and increase the sales of beauty salon franchisees; Create a warm and festive holiday atmosphere and shape a good image of beauty salons; Take advantage of women's important festivals to launch new products and projects to attract different levels of customer groups; The promotion activities of beauty salon franchisees can promote the brand of beauty salons and improve their popularity.
Activity background: Women's Day is a festival for women, and women have many roles in society, such as mother, wife and daughter-in-law. With the help of the cultural characteristics of the festival, we will further promote the promotion theme that is good for women to consumers and use emotional voices to complete the promotion.
Theme: Romantic Women's Day, love yourself more.
1) Dress up women and give more on holidays.
Customers whose birthdays are on March 8th or who get married on March 8th can present their experience cards with their ID cards or marriage certificates.
The "March 8th" Red Flag Bearers in provinces and cities can get a beauty project for free with their certificates and ID cards.
A female friend with an ID number of 38 can go to the beauty salon with her ID card to receive the 520 yuan Prize.
Customers who spend more than 388 yuan during the activity can get a gift from the beauty salon worth 98 yuan; Customers who spend more than 588 yuan will get gifts worth 288 yuan and 9 free beauty opportunities.
Note: Specific activity rules can be formulated according to the specific products and projects of beauty salons.
2) Love yourself, starting with skin care.
Angels looking for "exclusive" skin can enjoy "buy 2 get 2 free 1" if they buy any products in the beauty salon on March 8. After this "spring", there will be no such "welfare", starting from 3.8 fold, give as much as possible, buy more and give more.
3) Women love themselves and breasts.
In order to welcome International Women's Day 3.8, beauty salons can offer 3.8 packages for women's nursing physical examination. You only need 380 yuan to enjoy the breast physical examination package with the original price of 1038 yuan, and you can also enjoy a 20% discount when making an appointment by SMS.
Activity promotion:
1, publicity: pull colorful flags and balloons at the main entrance and the store, and post advertisements and the QR code of WeChat in the store at a prominent position at the door.
Before the event, we can publicize it by sending WeChat, Weibo and leaflets.
2. Send store staff to a crowded place nearby to distribute leaflets.
3. Hang a banner in front of the store.
Selected marketing activities of beauty salons 6
I. Theme of the event
Love life and show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Second, the activity time
August 20 1 to August 6 _
Third, the object of the activity
1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;
2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Four. Activity content
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special package of "Romantic Couples" (worth 999 yuan) in the beauty salon to give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);
4. On August 26th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
During August1-August 6, 2000, all men and husbands (or boyfriends, note: they don't have to buy the special package) who bought the "Romantic and Warm Couples" can get a token of love card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers together.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
From August 19 to August 26, 2000 (before 3 pm), all female friends can receive the best love words and choose their own best love words to express various rewards. All female friends who participate in the selection can get experience vouchers (or RMB vouchers) of beauty salons and participate in the lucky draw to get beautiful prizes;
On August 26th, 17: 00, the results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);
Verb (abbreviation of verb) activity promotion;
1, key publicity time: five days before the event.
2, propaganda means:
A, send a list (theme: a letter to a man,);
B, hanging banners (activity theme);
C. Poster posting or X-box display (activity description);
D. newspaper clippings;
E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Remarks on intransitive verb activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.
Selected marketing activities of beauty salons 7
I. Theme of the event:
Tell your favorite ta loudly.
Second, the activity time:
20_ year165438+1October 1 1 day
Third, the activity object:
/kloc-single men and women around 0/8-40.
Fourth, the purpose of the activity:
Since it is Singles' Day, we might as well hold a "Singles' Day Friendship" in the beauty salon, so that young single friends can find their favorite objects in the activity. And every friend who wants to participate in friendship wants to give his perfect side to each other, so let the beauty salon arm itself with all its strength. The beauty salon team carefully creates beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance brand awareness and increase customer trust.
Verb (short for verb) activity:
Activity plan 1: I really want to say out loud that I like you.
During the activity, boldly say what you want to say to the object you like and give away beauty products. Successful people who express their love can also get "in pairs" and "for life" beauty packages in beauty salons. These love packages are prepared by beauty salons for consumers free of charge while stocks last.
These activities are free to participate. After purchasing high-end beauty salon products, all the guests present can get cosmetic samples and give them to their favorite partners. If the confession is successful, the two will go to the "Happiness Gate" to receive gifts from the beauty salon.
Activity plan 2: Happiness is within reach.
In June165438+1October 1 1, as long as the products are purchased on site, 100% of customers can get prizes. With such a high winning rate to stimulate consumers' desire to buy, every customer participant can participate in the lucky draw. The prizes are first prize, second prize, third prize and grand prize, in which the first prize is 30% off the selected product or card, the second prize is 20% off, the third prize is 10% off, and the grand prize is a small gift.
Here, Pristine would like to remind all merchants that the prize setting should be based on cost accounting. The first and second prizes can be designed more and distributed to customers in the form of easy tickets. Especially for new users, let them feel the benefits and reality of beauty salons.
Holding Singles Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in beauty salon activities in the future. Of course, if beauty salons can really be lovers, there are also many beautiful women.
Selected marketing activities of beauty salons 8
It's Women's Day on March 8th again. In this women's festival, let women have a good rest, be charming and be extravagant. Women should be better to themselves. Whether the waves are romantic or not is up to you, so the beauty salon has made the following activity plans:
Theme of the event: Welcome March 8th and create "14" romance.
Activity time:
Programme of activities:
First of all, there are many surprises.
1, weight loss plan: Not only did I lack exercise all winter, but I also ate too much fish and meat during the Chinese New Year. Fat is also quietly accumulating in the body, so the weight loss program is most suitable for this time. Let consumers find a good way to lose weight quickly. During the activity, you can enjoy doing 100 projects as long as you spend 500 yuan in Prittie Sally Beauty Salon Chain Store. Combine the arms, hips, waist, abdomen, thighs and calves in the store into a whole. Give consumers multiple slimming massages, so that consumers can feel the sincerity of beauty salons.
2. Opening Annual Card: In order to attract consumers during the activity, annual card consumption is hereby introduced. As long as you have a card in a beauty salon for half a year, you can get a product of 1000 yuan provided by Prittie Salsa. Half-year card plus 500 yuan can enjoy the discount of full-year card, which is half the discount of half-year card. Three or six months card plus 1 0,000 yuan, you can not only enjoy the annual card discount, but also enjoy 10 hand care, 10 ovarian care and 10 scalp care. It is a product of 800 yuan.
Second, special offers.
I want to be surprised during the Women's Day activities. Special offers and preferential policies must be brilliant. So this special offer is mainly for men. Only when men spend money in the store can they get a 50% discount or even lower discount policy for their girlfriends or wives.
Couple package: During the activity, as long as a man brings his girlfriend or wife to the beauty salon for any consumption, his wife can enjoy a 50% discount or even a 10% discount regardless of the amount of consumption. And if the husband or boyfriend pays the bill, you can also enjoy a 30% discount on the product.
Three in one activity
As long as you buy a full-price mask set (toner+hydrating+essence) on the day of the event, you can enjoy half price of eye care set (eye cream+eye rejuvenation+hydrating eye mask) and 30% discount of 572 yuan set (nourishing and moisturizing+revitalizing beauty+rejuvenating agent).
Eight related articles selected from the marketing activities of beauty salons:
★ Model essay on activity planning of beauty salon on March 8th Women's Day
★ Planning scheme of beauty salon opening activities
★ Model essay on the latest festival beauty salon activity plan in 2020
★ Qixi Beauty Salon Promotion Plan 202 1 Latest
★ Five selected works of the implementation plan of Valentine's Day activities on Tanabata in beauty salons
★ Small beauty salon activity plan
★ The activity plan of year-end appreciation meeting featuring beauty salons.
★ Opening plan of new beauty salon
★ Model essay on promotion planning of beauty salon on March 8th Women's Day
★ Beauty salon project 2022 plan model essay
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