1, Estee Lauder, a family of skin, breaks through professional repair and whitening, and the world lights up with me. Brand-new Estee Lauder, precise whitening essence, precise whitening during the day, deep repair at night, continuous intensive desalination day and night, and skin as bright as morning light. What is more transparent and brighter than my skin? In the whole series, Estee Lauder is doubly whitening and radiant.
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Functions of advertising language
In a sense, advertising language, like the trademark of an enterprise, is an important symbol of enterprise's integrated brand communication. Enterprises can connect the relationship between brands and consumers through unforgettable, interesting and simple advertising words, and carry out deeper brand communication.
Advertising language is also a "literal symbol" of corporate visual and auditory recognition, representing corporate brand image and one of its core values. Therefore, the importance of advertising language can be imagined. The success of many well-known brands is to enter the market through a popular advertising language, thus occupying the market and winning the familiarity and love of consumers. Such success stories abound.