Current location - Quotes Website - Team slogan - "The countryside surrounds the city", how did Pinduoduo perfectly implement this strategy?
"The countryside surrounds the city", how did Pinduoduo perfectly implement this strategy?
Mainly, Pinduoduo achieved the slogan of knocking down middlemen and not making price difference. Pinduoduo took advantage of the most direct and attractive price problem of the public to attract users through group buying. Although the profit in marketing is thin, people's pursuit of high quality and low price will never go out of date. Early use of this platform to attract a large number of users, similar to the expansion of the virus. This is the best choice for some people who care about the price and users who hate advertising.

However, many people's impression of Pinduoduo always stays on the word "cheap". In order to improve its core competitiveness, Pinduoduo began to pay attention to the quality control of shopping. In the long run, no users are willing to buy defective products. If this image remains like this, the scale of Pinduoduo will never reach, and it will also damage its image.

In order to really reduce the price, we must remove the intermediate links and directly realize one-to-one between manufacturers and users. Because there are many competitive factors in the market, the price is always the most favorable. If Pinduoduo does not change low-end imitations such as Kangshuaifu, even the lowest price will lose a large number of users.

Now Pinduoduo is looking for some factories that are eager to export but have no platform cooperation. Originally, some expensive things were exported abroad, but they can be sold at very low prices on the platform in Pinduoduo.

This is not only to accumulate popularity in Pinduoduo, but also to bring users to these manufacturers. Attracting all kinds of users, meeting the needs of users in all aspects, and realizing the historically proved policy of encircling cities from rural areas, Pinduoduo has achieved it under the current circumstances.