Tang Jun pioneer, Ma, wants to win the first place and rush to Yingzhou. Along the way, they also saw the old and weak foot soldiers of Qidan who escaped from Yingzhou. They claimed that Yingzhou was seriously short of food and was in a state of war, and expressed their willingness to go to Tang Jun. Zhang Hema would be more convinced that Yingzhou was short of food and the Khitan army was unstable. They led their troops day and night to Xishixia Valley, only to find narrow roads and steep cliffs on both sides. According to the law of combat, this is a dangerous place for ambush. However, Zhang and Ma mistakenly thought that the Khitan soldiers were hungry and cold, and driven by the mood of winning the championship, they ordered the troops to move on.
Tang Jun came in an endless stream and trudged into the valley. At dusk, only one shot was heard, and arrows rained on the cliff, and Tang soldiers trampled on it, causing countless casualties. Sun Wanrong personally led the troops to attack Tang Jun from all directions. Tang jun was stuck. There is an ambush in front and cavalry behind, and there is chaos without fighting. Zhang Hema was captured alive by the Qidan army. With the seal found, Sun Wanrong immediately wrote a report to Coss, falsely claiming that he had conquered Yingzhou, and asked Coss to go to Yingzhou to deal with the Khitan toast. Coss has long despised the Khitan. After receiving the letter, he was convinced and immediately led the troops to Yingzhou. The large troops are advancing rapidly, ready to cross the canyon and rush to Yingzhou. Needless to say, this invincible army made the same mistake. In the stone valley of Xixia, it was besieged and intercepted by the Khitan ambush, and all the troops were wiped out.
Liu Tian welcomes financial resources at preferential prices.
1955, Liu Tian founded Hong Kong Miaoli Group and became the chairman himself. When Miaoli Group was founded, there were only six people, operating small department stores and retail stores with few varieties. After more than 20 years' efforts, Miaoli Group has developed into a comprehensive group focusing on the wholesale of department stores and concurrently engaged in many industries such as department store retail, real estate, industrial processing, hotels, schools and tourism. The business area has expanded from Hong Kong to the United States, Canada, Singapore, Japan and Shenzhen in the Mainland. Especially since 1976, Miaoli Group has developed more rapidly, adding one or two business departments every year, with a turnover of nearly HK$ 400 million in 1984.
Miaoli Group's success today is mainly due to Liu Tian's unique competitive skill of "not paying five times". The so-called "five times compensation for Wu Ping" means that the goods sold by Miaoli Group are willing to pay five times the price if they are not cheaper than other stores.
Liu Tian learned that in addition to buying small commodities, customers usually first consider which store in the same category has the cheapest price: so he firmly grasped the customer's psychology to expand sales.
He shouted wholesale prices with great fanfare, and all retail goods were wholesale prices. At the same time, he came up with the slogan of "five times compensation for one leveling", posted it everywhere as a slogan, and wrote a huge banner to hang outside the third floor of the mall, together with the big brands in the mall.
Liu Tian's move proved to be effective, and Miaoli Group flourished from then on. In order to ensure more sales and reduce costs, Liu Tian strictly controls the purchase of goods. He instructed the purchasing department to ensure that only those marketable, cheap and good quality goods were entered, so that the capital turnover was fast, the cost was low and the backlog consumption was small.
Liu Tian also implements the "Miaoli membership system" to maintain old customers and attract new customers. In Miaoli Supermarket, you will see that the price tag of his goods often indicates the member price and the non-member price: "The member price is lower than the non-member price, and the higher the price difference. For example, a set of leather sofas with a price of nearly 2,000 Hong Kong dollars, the member price is 400 Hong Kong dollars cheaper.
The "Miaoli Membership System" stipulates that Hong Kong permanent residents have a long-term membership system, and each person can enjoy the membership treatment of 1 year by paying the membership fee of HK$ 80 yuan; If a group of people from a company join the membership, each person will pay an annual membership fee of HK$ 50. For millions of students in Hong Kong, the membership fee will be halved according to the above standards; Implement the weekly membership system. Every Sunday, hire a number of buses to take customers to Miaoli Shopping Mall from several routes, and each person can get a one-day membership card for only 50 cents.
According to estimates, the Sunday membership of Miaoli is usually maintained at around 1 000; The number of long-term members of Miaoli is as high as 200,000.
Liu Tian took the preferential price as a "brick", but "cited" the "jade" with an annual membership fee of tens of millions of Hong Kong dollars. And these tens of millions of dollars have been invested in the field of market circulation, which has attracted a steady stream of wealth for Liu Tian.
When anling haunts
Once upon a time, there was a woman named An Lingjuan, who looked like a fairy and had a graceful posture, and won the favor of the king of Chu.
Minister Jiang Yi visited An Lingfan and said, "I heard that once the money runs out, people will alienate him." A person who enjoys beauty will lose her favor once she is old. Today you are a flower, but this flower will always wither. How can the king love you forever and never abandon you? "
An Lingjuan quickly saluted: "I am young and ignorant. I hope that Teacher Wang will teach me. "
Jiang Yi said: "People cannot be resurrected after death. Nothing in the world is sadder than this. If you are willing to be buried with the king in the future, the king will always love you. "
An Ling nodded and said, "Listen to you."
On one occasion, the king of Chu led Anling to hunt. Wildfire released during hunting is like clouds in the sky, tigers howling and wolves howling, and the sound is like thunder. Suddenly, a crazy rhino rushed to the king of Chu, and the archer next to him drew a bow and shot an arrow, killing the rhino with one arrow. The king of Chu said with satisfaction, "This hunting trip really amused me." Suddenly, his face became gloomy. "Life is like a blink. What will happen to me after I live forever? "
When Anling saw that the time had come, he knelt before the king of Chu and said with tears, "Long live the king of Chu, and I would like to be buried with him."
Chu * * * Wang Wen was deeply moved and immediately sealed a piece of land for Anling. Here, the promise of being buried with Anling is "brick", and the favor of the king of Chu and a piece of territory are the "jade" attracted by Anling. Therefore, Jiang Yi is resourceful and Anling is obsessed with knowing when.
Gong Du has a good management style.
Gong Dou was an admirer of saints in the Tang Dynasty. He was good at running his family business and accumulating money. His method of running his family business is only four words: throwing bricks to attract jade.
Duke Dou has a clearing in Beijing, adjacent to the land of the great eunuch. Many people want to buy this vacant lot, and so does the eunuch. Duke Dou then handed this vacant lot worth five or six hundred dollars to the eunuch, without even mentioning a word of money. The eunuch was very grateful.
Soon, Duke Dou said that he planned to go to Jianghuai, hoping that eunuchs would write some letters to Shence military guards (eunuchs). Of course, the eunuch is happy to write for him. Dou Gong used these letters to bluff, and he always got three thousand dollars. Since then, his family business has become rich.
Later, Duke Dou bought a water-filled land in the suburbs. He asked the maid to come to the depression with steamed cakes and said to the local children playing, "If a child throws a brick in the depression and hits a target, he can get a steamed cake. The children scrambled to throw tiles into the depression, and it was not long before the depression was filled. Then, Gong Du paved the road with earth, built an inn on it, and reserved a residence for the Persian merchants in the past, earning every day.
Here, Gong Du suffers a small loss first, and then makes a big profit. If he doesn't have the heart to give the empty space worth five or six hundred dollars to the eunuch for nothing, he won't get three thousand dollars. If he doesn't give up some steamed cakes first, he can't easily fill the depression and build an inn.
Cao Hanyi painted the capital.
During the reign of Song Taizong, Minister Cao Han was sent to Ruzhou for committing a crime. Cao Han is resourceful. Since arriving in Ruzhou, he has been thinking about how to return to Beijing and reinstate the official.
One day, Song Taizong sent an envoy to Ruzhou on business. When Cao Han finally met the messenger, he said with tears, "I am so guilty that I can't recover it until I die." I really don't know how to repay the emperor for not killing him. I repent here now, and one day I will repay the emperor with death. It's just that I'm here to plead guilty, and my family has no livelihood and food and clothing. I have a painting here. Please take it back to Beijing and give it to my family so that they can sell it and make a living for the time being. "
The emissary, seeing the pleadings of the powerful ministers in those days, readily agreed, and reported the matter to Song Taizong after returning to Beijing. Song Taizong opened this painting, which is Cao Han's "The Map of the Lower South of the Yangtze River". It is about Cao Han's attack on the Southern Tang Dynasty on orders from Song Taizu. When Song Taizong saw this painting, he immediately remembered Cao Han's exploits in those years. He felt pity and ordered Cao Han to be called back to Beijing.
In order to return to Beijing, Cao Han used a painting as a "brick" to attract "jade" and finally got his wish.