Community is an online space, which is different from offline. Most people here are strangers. People may get together because of a goal or an activity, and the relationship between members is weak. In this case, it is difficult for the community to maintain its vitality.
Community slogan is a kind of subculture in the community, which can make everyone form a high degree of knowledge, change the relationship between members from weak connection to strong link, and keep the community active.
There are generally three types of community slogan design:
1, functional
Advertising language explains your own characteristics, and lets everyone know what you do and what problems you can solve with the most specific and straightforward information. Just like Baidu "Baidu, you will know."
2. Interest orientation
This kind of advertising language expounds the direct benefits that this function can bring to users and the contribution that it can make for you to accomplish a certain goal. I like autumn leaves PPT's "3 minutes a day, a little progress"
3. Values
This slogan is to explain the attitude and feelings behind the pursuit of interests, and it is the world outlook, values and outlook on life after the sublimation of interests. For example, Wendy Wang's "Women's Own Living Method"
The design ideas of these three types of community slogans are not good or bad, and should be used according to different stages of the community.
For example, during the community construction period, functions and benefits may be exported at this time, which can make users know you faster and reduce users' cognitive obstacles. But when your community has a certain reputation and brand awareness, it is the competition of values, and whether the values represented by your community can be accepted by the public becomes the core competitiveness.