The Gobi Challenge of Xuanzang Road Business School is an experiential cultural activity among EMBA students of Chinese Business College. The race section is located in the Moheyan Gobi Desert at the junction of Gansu and Xinjiang. History calls it "eight hundred Li quicksand". More than 1,300 years ago, Master Xuanzang experienced pursuit, abandonment, loss, hesitation and life and death ... and finally solemnly swore: "I would rather die in the West than live in the East" and "I will not return to the East until Tianzhu finally returns". EMBA students from participating schools walked through 1 12km unmanned Gobi in the form of teams. The competition is carried out in a combination of team competition and personal experience, so that the contestants can deeply experience the process of life and death beyond the limit in the harsh natural environment, understand the success law of "ideal, action and persistence", feel the life realm of "harmony between man and nature" in the vast world, find great energy for climbing and rising in their hearts, and meet higher challenges in life with more positive, healthier and lasting motivation.