Generally, the wine produced in Maotai Town is not necessarily pure Moutai. Merchants use Maotai Town's gimmicks to promote their own wine, and the value of the wine itself is not so high, so the slogan of half price is also for false propaganda.

Moutai is produced in Maotai Town, renhuai city, Zunyi City, Guizhou Province, China. It is a characteristic liquor of Han nationality, and it is one of the three major distilled liquors with the same reputation as Scotch whisky and French cognac. Since 19 15, Kweichow Moutai * * * has won 15 international gold medals and won the title of China National Famous Wine for five consecutive times. Kweichow Moutai and Zunyi Dongjiu are the only two famous national wines in Guizhou Province. It is the originator of Daqu Maotai-flavor liquor, known as "national liquor" and one of the top liquors in China.