1984, Uncle Wei Jianjun founded Great Wall Industrial Company (predecessor of Great Wall Motor Co., Ltd.), mainly engaged in automobile modification business.
Wei Jianjun was one of the few young people who got on the bus in Baoding at that time. His first car was LADA. Wei Jianjun, who loves car modification, almost became a professional racing driver. He used to drive a LADA to perform stunt drift at Baoding airport, so he was also awarded the title of "Baoding Car God".
From 65438 to 0989, my father Wei Deyi was optimistic about the opportunity of the auto parts market, and began to disassemble the front axle independent suspension by buying imported cars, and independently developed Baoding Taihang Dongwei Automobile Suspension Co., Ltd., and in the same year, his uncle Wei Deliang died in a car accident, and the Nandayuan township government sent someone to take over Great Wall Industrial Company, but soon fell into a loss dilemma due to poor operating conditions. 1990, the debt of Great Wall Industrial Company reached 2 million yuan, but the Nandayuan township government was helpless and offered preferential terms to attract people to contract.
At this moment, 26-year-old Wei Jianjun was born, and he expressed his willingness to contract Great Wall Motor! Because of this passion for cars, I took over my late uncle's business. The hardest part is actually in the beginning Fortunately, young Wei Jianjun is very enthusiastic about cars. He stays in the workshop with technicians and engineers almost every day, disassembling various models of cars, studying the structure of cars and gradually understanding the technical characteristics of major brands of cars. At that time, the Great Wall was mainly looking for some small opportunities in the big market. At the same time, it also customized special vehicles for some local refrigeration plants and oil companies, and the company's operating conditions gradually improved. Wei Jianjun is not satisfied with just doing refitting business and relying on his parents' technical accumulation. He decided to realize his dream of building a car and make his own brand car. He was 29 years old that year.
Wei Jianjun started with agricultural vehicles with a low threshold, but stopped the agricultural vehicle project within a few months, because the profit was meager, the market was mixed, and it was difficult to establish a brand. Next, Wei Jianjun once again entered the auto market. 1993, Wei Jianjun assembled the first batch of "Great Wall Motor" by purchasing chassis based on the manufacturing technology of front axle and suspension of family business, and the price was 654.38+10,000 yuan. In order to open the market, Wang Fengying, then general manager of marketing, sold his car to the Northeast market. The sales volume of "Great Wall Motor" is gratifying, bringing millions of yuan in sales revenue in just half a year and earning the first bucket of gold for the Great Wall.
The good times didn't last long. 1994, the national industrial policy of the automobile industry was promulgated, and the automobile industry began to implement the catalogue system management. The cars produced by the Great Wall could not be listed, and suddenly they became "black households". Wei Jianjun had to reluctantly stop the car project, and the income of the Great Wall dropped by more than half. The following year, Wei Jianjun began to look for a way out. He went to the United States and Thailand to do market research and found that pickup trucks are very popular in both places. Wei Jianjun believes that the market in China is close to Thailand, so pickup trucks should have great potential.
In the middle and late 1990s, private enterprises in China ushered in a new round of rapid development. The Great Wall is aimed at self-employed individuals and township enterprises, who have a strong demand for pickup trucks that are fuel-efficient, durable and low-cost. At that time, the national policy had strict restrictions on social units buying cars, so many units turned to pickup trucks. Wei Jianjun just seized this historic opportunity.
1995, Hebei Great Wall Group Co., Ltd. was established. In the same year, Wei Jianjun renewed its contract with Nandayuan Township Government for five years. 1996 65438+ 10, "make progress every day" became the entrepreneurial spirit of Great Wall Motor, and this slogan has been accompanied by the development of Great Wall.
On March 5th, the first Great Wall Lupika rolled off the assembly line. The engine of this car was purchased from Mianyang Chen Xin Engine Factory, and the gearbox was purchased from Tangshan Gear Factory. The price of Great Wall Lupi Card is 60,000-70,000 yuan, which is lower than the price of mainstream pickup truck at that time, which is 65,438+10,000 yuan. Therefore, it is very popular in coastal areas with developed private economy such as Guangdong, Fujian, Zhejiang and Shandong. With the strategy of low price and high allocation, Wei Jianjun quickly gained a firm foothold in the market, and successfully developed the pickup truck market segment below 6,543,800 yuan.
From 65438 to 0998, the Hebei provincial government issued a decision that collective enterprises in cities and towns should complete the reform of property rights system as soon as possible, so Nandayuan township government began the first asset distribution. In order to thank Wei Jianjun for his special contribution, the township government awarded Wei Jianjun equity interest with an annual growth rate of more than 200% (19.87% of the equity of Great Wall Industrial Company). ? At the same time, according to the contract, Wei Jianjun is entitled to 65,438+00% tax-free profits of Great Wall Industrial Company from 65,438+094, totaling 2,654,384,040 yuan, which Wei Jianjun converted into 5.48% equity. At this point, he * * * acquired a 25% stake in Great Wall Industrial Company.
Later, the bad debts of Nandayuan Township Government Foundation were serious, and the township government decided to transfer its 2 1% equity of Great Wall Motor Group to Wei Jianjun for 8 million yuan. This means that Wei Jianjun owns 46% of the shares, Nandayuan Township Government owns 44% of the shares, and the company's trade union owns 10% of the shares. Wei Jianjun became the largest shareholder of Great Wall Motor Co., Ltd., and a collectively-owned enterprise completed the privatization process.
1999 10, the Great Wall held a ceremony for 10000 cars from Piccadilly. At the same time, Tianye Automobile and Brilliance Automobile established Hebei Zhongxing Automobile Manufacturing Co., Ltd., which made Wei Jianjun very worried, because the engine on the Great Wall pickup truck came from Mianyang Chen Xin Engine Factory controlled by Brilliance. After Amano's joint venture with Brilliance, Great Wall will become a competitor of Brilliance, and Brilliance may no longer provide engines to Great Wall. Unexpectedly, Brilliance quickly withdrew from the cooperation with the field. The stadium turned to the Great Wall, but Wei Jianjun has lost interest in the stadium because he has a new goal. On June 5438+1October 65438+August 2000, Wei Jianjun invested 80 million yuan to acquire Gaobeidian State-owned Huabei Automobile Factory and established Baoding Great Wall Huabei Automobile Co., Ltd.
In order to nip in the bud, Wei Jianjun also established a joint venture with two Baoding businessmen, and established the Great Wall Internal Combustion Engine Company on June 18, 2000, with Wei Jianjun holding 5 1% of the shares. Great Wall Internal Combustion Engine Company introduced advanced manufacturing equipment from Japan, the United States and Germany, and produced multi-point injection engines by using the engine technology with expired patents, which solved the worries of Great Wall Motor and became the earliest enterprise with core power among its own brands. The Great Wall Internal Combustion Engine Factory made a quick profit and attracted the cooperation of the old Changchun Internal Combustion Engine Factory.
In 200 1 year, the first congress of the company's trade union decided to transfer the 10% shares held by employees to 9% of Wei Jianjun's father Wei Deyi, 0.5% of his mother Chen and 0.5% of his wife Han Xuejuan, with transfer fees of137,097,400 yuan and 761respectively. At this point, Wei Jianjun and his family * * * hold 56% of the shares of Great Wall Motor. /kloc-in June/February, Great Wall Motor Co., Ltd. was restructured into Great Wall Motor Co., Ltd. with a registered capital of 654.38+705 million yuan.
to be continued ......
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