1, Benefit: The direct broadcast of commodities by government officials can not only reduce the economic pressure brought by the epidemic, but also enhance the influence and popularity of local specialties, with obvious comprehensive benefits. But at the same time, the disadvantages are constantly emerging.

2. Harm: As a national public official, no matter whether the live broadcast of goods by government officials is a public welfare act or a commercial act, they should study and formulate relevant rules, systems, laws and regulations to clarify the rights and obligations of the government, merchants and platforms, otherwise disputes will arise due to unclear powers and responsibilities, which will have a negative impact on the live broadcast and even damage the credibility of the government.