? Mother's Day, Thanksgiving Day and Mother's Love Month? The following is the program of Mother's Day clinic, welcome to read!
Mother's Day Clinic Program-XXX Hospital is a comprehensive hospital with obstetrics and gynecology as its main business, and local women are our main customer base. It is necessary for hospitals to strengthen the positive impression of local citizens, especially female citizens. It is a good opportunity to use Mother's Day to carry out prize-winning activities, which can increase the visibility of our hospital, close the relationship between doctors and patients and enhance the business of the hospital.
Activity purpose
1, strengthen the linkage with patients and deepen patients' positive impression of XXX hospital;
2. Enhance the visibility of our hospital in the local area, especially in women's medical care;
3. Check for related activities in the future;
4. By effectively transmitting hospital information, we can increase the business volume of hospitals, especially women's medical services.
activity theme
Love is in XXX? Thanksgiving mother's day, send health disease.
I-word duration
May 1 day to May 12, once a day;
Special activities will be held on Mother's Day on May 8th.
site of activity
Publicity: take the hospital as the center and adopt the hospital? Intersection? Carry out point-to-line publicity activities in the community. Activity: Hold a lucky draw in the hospital.
Activity development form
First, the early publicity:
1, giving priority to hospitals, and distributing activity leaflets to patients and their relatives and friends who come to visit the sick (100 copies are distributed every day, which can be handled at the front desk);
2. Put up activity posters at the entrance of the hospital (4 posters with the size of 50 *100);
3. Banners: You can use courtyard walls and tree banners. What are the contents? Thanksgiving, mother's day, love is around? 、? Pay attention to mother's health. Are you here to give me a present? (80*500 size, two pieces);
4. Distribute activity leaflets in places with heavy traffic in Wuhu city, such as pedestrian streets (200 copies can be distributed every day, and some gifts such as physical examination cards can be given to citizens with strong will, which can be handled by the little angel team);
5. Take the residents of the community as the main body of publicity, and distribute activity leaflets at the gate of the community (200 copies are distributed every day, mainly in neighboring communities such as * * to attract the attention of the residents of the community, and residents who are willing can receive some gifts such as medical examination cards, which can be handled by the little angel team);
6. At the same time, strengthen the awareness of this activity on the Internet, mainly using local forums and other platforms for publicity.
Note: The publicity work of the event can start from April 25th to the end of the event, and * * * is 16 days.
Second, the activity began
Mothers and expectant mothers who come to our hospital during May1-May 12 can participate in the daily lucky draw.
1. Awards: There will be three first prizes every day. The prizes include a free physical examination of my mother in our hospital and health insurance worth () yuan.
Five second prizes: the prizes include a free examination of related female diseases (gynecological diseases, breast diseases, etc.). ) It was insured by my mother in our hospital, and the health insurance value was () yuan.
Ten third prizes: the prizes include a check-up of related female diseases made by my mother herself in our hospital.
The top ten mothers who came to see a doctor on Mother's Day on May 8th can get free full-body examination and health insurance worth RMB () directly from our hospital, and can participate in the lucky draw on that day.
Attachment: entry conditions: women over 30 years old show their ID cards, and women aged 20-30 show their children's birth certificates.
2. Lottery procedure: during the activity, it will be held in the hospital lobby, and a lottery box will be set up (the first and second prizes of 18 will be set every day, and 90 lottery tickets of 18 can be put into the lottery box). Mothers with clinical certificates (admission certificates, prescriptions, etc.). ) can directly participate in the lucky draw. Third, the later stage: after the event, the winners can be selected? Healthy mom? 10 students, give away our VIP cards and the like for free, and issue letters of appointment to hire healthy mothers as our honor? Healthy angel? .
cost accounting
1, leaflet (A4 paper size, self-printed, distributed in hospital: 100* 16, 1600.
Share; Urban distribution: 200 *16,3200 copies; Community distribution: 200 *16,3200, * * * 8,000);
2. Posters (four, which can be produced by the advertising department, with a budget of 150 yuan).
3, banners (two, can be produced by the advertising department, the budget cost of 200 yuan)
4, prizes (quality physical examination, the hospital is responsible for; Insurance gifts can be purchased from insurance companies.
It is divided into two classes, the first class * * is 3 *12+10,46 copies, and the second class is 5 *12,60 copies, with a budget of 1000 yuan).
5. Letter of appointment (10 copies, which can be purchased in a stationery store, and the estimated cost is 100 yuan).
6. Others, such as VIP cards. , several.
Note: The specific budget of the activity can be approved by the financial department. Attach a leaflet.
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Mother's day clinic activity plan 2 activity time: XXXX year x month XX day? XXXX year x month XX day
Venue: XXX Hospital
Activity content:
First of all, expectant mothers know their health:
During the activity, expectant mothers who come to XXX Hospital only need 200 yuan to get the value of 800 yuan? A good mother in the future? One health package:
1, expert registration, consulting fee for one person. Value 7.5 yuan.
2. One person for routine gynecological examination+one person for leucorrhea analysis. Value 30 yuan.
3. One person for cervical cancer screening (liquid-based examination+Pap smear). Value 150 yuan.
4, breast molybdenum palladium check one person. Value 150 yuan.
5. You can get a lecture card for XXX maternity class. Value 100 yuan.
6. Get two professional maternity photos and two baby photos. The value is 336 yuan.
7. Received a beautiful gift from XXX Hospital. Value 20 yuan.
Second, the mother knows her own health:
During the activity, the mother who came to XXX Hospital alone only needed 200 yuan to get the value of 500 yuan? Mom is healthy and the whole family is happy? One health package:
1, expert registration, consulting fee for one person. Value 7.5 yuan.
2. One person for routine gynecological examination+one person for leucorrhea analysis. Value 30 yuan.
3. One person for cervical cancer screening (liquid-based examination+Pap smear). Value 150 yuan.
4, breast molybdenum palladium check one person. Value 150 yuan.
5. Health check package. Value 150 yuan.
Physical examination items include: a, routine departments: internal medicine, surgery, gynecology, ent examination;
B. Auxiliary examination: electrocardiogram, chest X-ray and color Doppler ultrasound (liver, gallbladder, pancreas, spleen and kidney); C laboratory examination: hepatitis B surface antigen, hepatitis A, blood sugar and blood lipid.
6, received a beautiful gift from XXX hospital. Value 20 yuan.
Third, understand the healthy activities of two generations of mothers XX:
During the activity, mothers with children accompanying them to XXX Hospital can enjoy preferential upgrade, and only 300 yuan can enjoy the value 1000 yuan? Children are filial and happy? One health package for two:
1, expert registration, consulting fee for one person. Value 7.5 yuan.
2. One person for routine gynecological examination+one person for leucorrhea analysis. Value 30 yuan.
3. One person for cervical cancer screening (liquid-based examination+Pap smear). Value 150 yuan.
4, breast molybdenum palladium check one person. Value 150 yuan.
5. Health check package. Value 150 yuan.
Physical examination items include: a, routine departments: internal medicine, surgery, gynecology, ent examination;
B. Auxiliary examination: electrocardiogram, chest X-ray and color Doppler ultrasound (liver, gallbladder, pancreas, spleen and kidney); C laboratory examination: hepatitis B surface antigen, hepatitis A, blood sugar and blood lipid.
6, received a beautiful gift from XXX hospital. Value 20 yuan.
Remarks: 1. If the mother only participates in health activities accompanied by her children, she needs 180 yuan (including one copy). If mother and daughter take part in health activities at the same time, they only need 300 yuan (including two copies).
Fourth, understand the health activities of three generations of mothers XX:
Three generations of grandparents and grandchildren came to our hospital for examination at the same time. You only need 300 yuan to enjoy 1500 RMB? Three generations of laughter, family photos? One health package for three:
1, expert registration, consulting fee for one person. Value 7.5 yuan.
2. One person for routine gynecological examination+one person for leucorrhea analysis. Value 30 yuan.
3. One person for cervical cancer screening (liquid-based examination+Pap smear). Value 150 yuan.
4, breast molybdenum palladium check one person. Value 150 yuan.
5. Health check package. Value 150 yuan.
Physical examination items include: a, routine departments: internal medicine, surgery, gynecology, ent examination;
B. Auxiliary examination: electrocardiogram, chest X-ray and color Doppler ultrasound (liver, gallbladder, pancreas, spleen and kidney); C laboratory examination: hepatitis B surface antigen, hepatitis A, blood sugar and blood lipid.
6, received a beautiful gift from XXX hospital. Value 20 yuan.
Remarks: 1. If the mother only participates in health activities accompanied by her children, she needs 150 yuan (including one copy). For example, mother-daughter health activities only need 240 yuan (including two copies). Three grandchildren only need 300 yuan (including three books) to participate in the activity.
5. Happy Mother's Day to the expectant mother:
If it is a mother-to-be who celebrates her birthday on May 14, she can get the 800 yuan Health Package of XXX Hospital and a jade card (with this card, the outpatient examination fee and treatment fee will be 10% off) for only one yuan.
1, expert registration, consulting fee for one person. Value 7.5 yuan.
2. One person for routine gynecological examination+one person for leucorrhea analysis. Value 30 yuan.
3. One person for cervical cancer screening (liquid-based examination+Pap smear). Value 150 yuan.
4, breast molybdenum palladium check one person. Value 150 yuan.
5. You can get a lecture card for XXX maternity class. Value 100 yuan.
6. Get two professional maternity photos and two baby photos. The value is 336 yuan.
7. Received a beautiful gift from XXX Hospital. Value 20 yuan.
6. Happy Mother's Day:
If it is a mother whose birthday is May 14, she can get a health package in 500 yuan and a diamond card in XXX Hospital for only one yuan (with this card, the examination fee and treatment fee are 8.8% off).
1, expert registration, consulting fee for one person. Value 7.5 yuan.
2. One person for routine gynecological examination+one person for leucorrhea analysis. Value 30 yuan.
3. One person for cervical cancer screening (liquid-based examination+Pap smear). Value 150 yuan.
4, breast molybdenum palladium check one person. Value 150 yuan.
5. Health check package. Value 150 yuan.
Physical examination items include: a, routine departments: internal medicine, surgery, gynecology, ent examination;
B. Auxiliary examination: electrocardiogram, chest X-ray and color Doppler ultrasound (liver, gallbladder, pancreas, spleen and kidney); C laboratory examination: hepatitis B surface antigen, hepatitis A, blood sugar and blood lipid.
6, received a beautiful gift from XXX hospital. Value 20 yuan.
7. Happy Mother's Day:
Any friend born in May of 14 will come to XXX Hospital with valid documents (9.6% off the examination fee and treatment fee of this card), and only need 100 yuan to get a health gift package worth 500 yuan and a crystal card of XXX Hospital for his mother.
1, expert registration, consulting fee for one person. Value 7.5 yuan.
2. One person for routine gynecological examination+one person for leucorrhea analysis. Value 30 yuan.
3. One person for cervical cancer screening (liquid-based examination+Pap smear). Value 150 yuan.
4, breast molybdenum palladium check one person. Value 150 yuan.
5. Health check package. Value 150 yuan.
Physical examination items include: a, routine departments: internal medicine, surgery, gynecology, ent examination;
B. Auxiliary examination: electrocardiogram, chest X-ray and color Doppler ultrasound (liver, gallbladder, pancreas, spleen and kidney); C laboratory examination: hepatitis B surface antigen, hepatitis A, blood sugar and blood lipid.
6, received a beautiful gift from XXX hospital. Value 20 yuan.
Eight, Mother's Day Birthday Happy Birthday to Baby:
May, 2004 14 The mother who gave birth in XXX Hospital only needs one yuan to get it done? A good mother in the future? In addition to the gift package, you can also get baby care gift packages with the value of 1680 and 100 yuan in 560 yuan within three days.
Nine, Mother's Day is free of hospitalization fees.
May 14, the expectant mother who goes through the admission formalities only needs one yuan to get it? A good mother in the future? In addition to the health gift package, you can also get a standard three-day 360 yuan worth 120 yuan and a baby care package worth 100 yuan for free.
10. Mothers who are free of hospitalization fees on Mother's Day
Mother who went through the admission formalities on May 4th, 65438. For only one yuan, you can get the corresponding mom gift package, and you can also get a standard room with a value of 120 yuan, and a free three-day 360 yuan.
Eleven, mother free hospitalization activities.
During May10-May 30, mothers and expectant mothers who have gone through the admission formalities in our hospital can not only get the corresponding health gift package, but also get an unexpected gift from 200 yuan to reduce the hospitalization fee.
Twelve, hospital random prize-winning question and answer:
During the activity, the guide randomly asked some small questions in the hospital, and if the respondents answered correctly, they would get a gift.
Remarks: 1, packages and packages cannot be enjoyed cumulatively. 2.5 10-6 10 participants can enjoy a 10% discount on outpatient examination fees and treatment fees. Customers who hold our crystal cards, jade cards and diamond cards can enjoy discounts. 3. For details and contents of the activity, please refer to the activity poster in the hospital. B, see the activity announcement in the magazine;
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