Ford China's brand-new brand proposition is: pursuing beauty and freedom. Since its establishment, Ford Motor Company has been adhering to the purpose of building a beautiful world so that everyone can travel freely and pursue their dreams. This brand advocates taking Ford's brand spirit of "pioneering innovation" for more than 100 years as the core, fully combining with China consumers' pursuit of free travel mode and better life in the new era, leading Ford to constantly subvert itself in the fields of electrification, intelligence, consumption experience upgrade, and constantly striving to bring customers a pleasant, more humanized and seamlessly interconnected travel experience, while encouraging people to face up to the future and uncertainty, break through themselves and pursue a better world? .