Advertising is one of the most important strategies for companies to attract potential customers and sell products to them. Although most companies follow fairly standard concepts when marketing their products, some companies spare no effort to prevent competition. Sometimes, these efforts will lead to completely unexpected results. Some companies unconsciously become victims of advertising activities, because sponsors have not done enough research on their target markets, or sent out too strong shocking information to attract the attention of potential customers and failed. We have found 10 examples of this kind of advertising series, and I believe you will like it.

1.In 2004, Coca-Cola launched the Dasani brand in the UK, named it "Bottled Courage" with the slogan "Courage is indispensable to life", ignoring the meaning of spunkwater as semen in British slang.

On February 10, 2004, Coca-Cola Company launched a product in the British market, but the use of the word "spunk" led to a public relations disaster. Their bottled water Dasani is also controversial because it claims to be "pure water", although according to a grocer's article, this water is regarded as tap water from Sidcup, a suburb around London. British authorities also found a bromate suspected to be a carcinogen in water. They then recalled 500,000 bottles and withdrew the brand from the British market.

When Mountain Dew started online voting for the name of his new soft drink, the main suggestions he received were "Hitler didn't do anything wrong", "Kick grandma out" and "F boy".

The activity of "dubbing dew" may be a test of the loyalty of loyal customers of the brand, so the company launched a public opinion survey to name its newly added soft drinks. But the poll results were disgusting and irrelevant, so they were shut down. At the top of the list is "Hitler didn't do anything wrong", followed by "Grandma Spray" and "Ivylinna Lee". Here are some other variants of Grandma Spray.

In addition, someone hacked into this page and posted a banner that said, "Lulu Mountain pays tribute to Mossad in Israel because he destroyed three towers on 9/ 1 1!" . Later, Ji Lang issued a statement saying that "Dub the Dew" was a local marketing activity initiated by our customers, not Ji Lang.

One of Hoover's departments offers free flights to people who buy washing machines and vacuum cleaners. What they didn't expect was that people would flock to buy products. Later, the company spent 50 million pounds and had to sell its branch.

The British branch of Hoover Company has a large number of washing machines and vacuum cleaners, and they want to sell these things to clean their warehouses. Therefore, they launched a marketing campaign at 1992, offering air tickets to those who bought these products with a value exceeding 100. They initially offered round-trip air tickets to Europe, but later expanded to destinations in the United States. The promotion was very successful, but they didn't realize that people spent more than 100 on products, not because they wanted real equipment.

Until 1998, the company has been deeply involved in lawsuits and media attention because of the fiasco in promotion. Many executives of the company, including managing director and president, vice president of marketing and director of marketing services, were fired because of their participation. The disaster caused the company a loss of 50 million pounds, and the British department was sold to an Italian manufacturer.

4.Goren Yafu tried to use "acne? Just asking what to do with your boyfriend. Oh, yes, you don't have a boyfriend. " Needless to say, it shocked people in a completely different way.

Cosmetic companies often rely on people's insecurity when marketing their products. Gorunyaev is no exception. Although only a few people in the mall saw the advertisement, it inspired a petition against it on the platform of "World Change". There is also a male version, which is said to be like this: "Oh, by the way, you don't have a girlfriend yet.