The symbol of nature is the core of brand recognition system, and the concept takes the human body curve as the appeal point, emphasizing a sense of comfort. The white arc in the middle of the figure looks like a human body curve, while the wave shape implies that the quiet night sky is dotted with several stars. The integration of man and nature represents the comfortable sleeping environment brought by nature mattress, and the five stars not only represent the stars in nature, but also imply the five-star quality of nature mattress.
Brand core value positioning: safety, nature, health and environmental protection
Brand positioning: pure natural plant sleeping supplies
Brand concept: safe plant sleep advocate
Brand image positioning: plant sleep expert
Brand slogan: Plants sleep naturally and safely.