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Brand culture of nature mattress
Nature means that the mountain palm mattress we produce comes from nature, which makes people's sleep return to nature. Its materials are natural, environmentally friendly, healthy and comfortable. We hope to change the concept of extravagance and waste caused by using traditional mattresses in the past and return to the principles of nature, simplicity and simplicity.

The symbol of nature is the core of brand recognition system, and the concept takes the human body curve as the appeal point, emphasizing a sense of comfort. The white arc in the middle of the figure looks like a human body curve, while the wave shape implies that the quiet night sky is dotted with several stars. The integration of man and nature represents the comfortable sleeping environment brought by nature mattress, and the five stars not only represent the stars in nature, but also imply the five-star quality of nature mattress.

Brand core value positioning: safety, nature, health and environmental protection

Brand positioning: pure natural plant sleeping supplies

Brand concept: safe plant sleep advocate

Brand image positioning: plant sleep expert

Brand slogan: Plants sleep naturally and safely.