Is there an April Fool's Day discount at 1.JD.COM?
There is a discount on April Fool's Day in JD.COM.
The activity during April Fool's Day in JD.COM is the Reading Festival, and this activity is mainly aimed at the discount of reading categories, while some merchants will conduct in-store activities, so some merchants who play tricks on toys may conduct April Fool's Day activities marketing.
2. What promotion skills are there in JD.COM?
1, brand effect
Promotion does not mean that the bigger the activity, the better. Different shops and different products will naturally lead to different results. It is necessary to find a suitable promotion model according to the store's own situation.
For example, for non-brand products, the daily activity intensity is even as low as 1-2 fold, but there is still no substantive result; And brand products, when doing buy one get one free or full reduction activities, everyone is eager to buy, feeling that they will lose if they don't buy. This situation is what we call brand effect.
2. Price war
In fact, many people have misunderstood that promotion is not a price war, and only appropriate promotion methods will make consumers feel cheap. Remember not to set the price too high, and certainly not too low.
The price difference with too much moisture will be counterproductive, which will make customers feel unreliable and even think that this is a "pit"-the wool is on the sheep.
3. The best time to promote sales in JD.COM.
Although sales promotion is lethal, it can't be used at any time. If all products have to engage in activities, then the promotion is meaningless, so we must grasp the best promotion opportunity:
When new products are put on the shelves: Good stores will keep putting new products on the shelves, so the promotion of new products can be used as a long-term promotion activity of stores.
Festival promotion: All activities are carried out online and offline for festivals such as May Day, National Day and New Year's Day. Because it is a holiday, everyone has time to go shopping, so such a big holiday is not good for online stores.
Faced with such a dilemma, the simplest and most direct way is to promote the cycle in advance and seize the market share in advance, which is the so-called preemptive strike. Of course, it is beneficial to the holiday points of online stores, and I don't need to say too much. You must all know.
Remembrance Day: The present life pays attention to the sense of ceremony, and everything and individuals have the meaning of existence, which is worth remembering. We might as well take this opportunity to celebrate our birthday.
This can not only effectively increase sales, but also show customers the development process of the store, increase customers' trust in the store, and thus enhance customers' stickiness to the store and products.
Seasonal clearance: There are four seasons in a year. As a store with a strong product awareness, for products that are about to change seasons or have strong seasonality, the activities taken during the season change are quite strong, and consumers are obviously willing to accept such activities, which can also bring a lot of popularity to the store.
4. Promotion means
You should determine the promotion method according to your product profit and industry. Many of them are the same, or almost the same. If you want customers to experience real fun, you need to constantly innovate promotional activities.
Because only the new promotion strategy can attract more customers quickly, thus promoting click to drive new sales performance. Therefore, it is the key to adjust the way, increase buyers' purchasing motivation and frequency, and stimulate their consumption.