Yili is committed to product innovation, transforming cheese stick users with innovative products "sucking cheese" and attracting new categories of users. This product is the first in China and the first in the field of processed cheese. Besides children, we also actively explore different consumer groups. For example, Miaozhi Pocket Cheese is a cheese product specially designed for adults, targeting young women, with high packaging value and online celebrity taste, which is more in line with the needs of the target population.
Yili cheese spokesperson
Yili Cheese recently officially announced the film and television actor Zhu as the brand spokesperson and released an advertisement with the theme of "Gao". In his work, Zhu pays attention to role-building; In life, Zhu became a father again and took care of his children. Yili cheese sticks pay attention to product quality and are committed to providing consumers with safe cheese choices.
Zhu's father image can enhance consumers' trust, enhance brand influence and effectively promote purchasing behavior. Although the overall scale of Yili cheese business is relatively small, it is growing rapidly. 202 1 in the first three quarters, the overall retail end of Yili cheese business increased 180% year-on-year.