Write the planning name as specifically as possible, such as "XX University Activity Planning Book", and put it in the center of the page. Of course, you can write the main title first, and then write the subtitle below.
(ii) Activity background
According to the characteristics of the plan, this part should focus on the following matters: specific items include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.
(three) the purpose, significance and objectives of the activity
The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the uniqueness of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.
(d) Resource requirements
List the manpower and material resources needed, including the places to use them, such as using the activity center. It can be divided into two parts: existing resources and needed resources.
(v) Activities
As the main body of the plan, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be thought of should be written, and nothing can be omitted. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.
Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-game personnel cleaning and so on. Please adjust yourself according to the actual situation.
(6) Budget
The activity expenses are listed in a clear form after detailed calculation according to the actual situation.
(seven) issues and details that should be paid attention to in the activities.
The change of internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss will be caused, and the emergency measures should also be explained in the plan.
(eight) the person in charge of the activity and the main participants.
Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).
(9) Precautions:
1. This plan provides basic reference, and the small plan can be filled in directly; Large-scale planning books can be designed by themselves, not rigidly adhere to the form, and strive for detailed content and beautiful pages;
2, you can make a cover for the planning book, and strive to be concise and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;
3. If there are attachments, they can be attached to the back of the planning book or bound separately;
4. The planning book should be bound from the long side of the paper;
5. A big plan book can have several sub-plans.
A preliminary case study on the planning of Sanmenxia Yellow River Tourism International Cultural Festival
I. Planning background
1, basic overview
The total area of Sanmenxia City 10475 square kilometers (according to "Brief Book of the Ministry of Civil Affairs, 2006 Edition")/10309 square kilometers, with a total population of 2,274,800 (at the end of 2005) (according to "Brief Book of Administrative Divisions of Sanmenxia City").
2. Administrative divisions
Sanmenxia has jurisdiction over 1 municipal district, 3 counties and 2 county-level cities. The Municipal People's Government is located in Hubin District.
Sanmenxia covers an area of 10309 square kilometers and has a population of 2,274,800.
Lakeside area covers an area of 2 19 square kilometers with a population of 332,200.
Yima city covers an area of 1 12 km2 and a population of 1665438+ 10,000.
Lingbao city covers an area of 2,997 square kilometers and has a population of 732,300.
Mianchi County covers an area of 1.368 square kilometers with a population of 336,400.
Shaanxi county covers an area of 16 10 square kilometer with a population of 344,900.
Lushi county covers an area of 4,004 square kilometers and has a population of 368,000.
3. Historical overview
Sanmenxia, located in the Yellow River valley, is one of the birthplaces of Chinese civilization. In the long historical process, the ancestors have thrived on this land, created brilliant history and culture with hard-working hands, and become an important part of China's vast culture. These historical cultures have had an important and far-reaching impact on the progress of history and even all aspects of today's society. Yangshao culture, Guo Wenhua, Taoism and Taoist culture originated from Laozi's Tao Te Ching are typical representatives of these many historical cultures.
4. Economic development
Since the "Tenth Five-Year Plan", based on the reality of our city, the municipal party committee and the municipal government have established the development idea of giving full play to comparative advantages, vigorously cultivating characteristic economy and building a regional characteristic economic system; Highlighting the construction of five industrial bases and building nine industrial chains have made Sanmenxia economy show unprecedented development momentum and become one of the regions with the most development potential in Henan Province.
5. Development of science and technology
Since the reform and opening up, the scientific and technological undertakings in Sanmenxia City have made great progress. The comprehensive strength of science and technology has been significantly enhanced, people's awareness of scientific and technological progress has been significantly improved, and the social environment for scientific and technological development has been greatly improved. At the same time, scientific and technological work takes scientific and technological innovation as the main line, deepening the reform of scientific and technological system, expanding scientific and technological opening as the driving force, optimizing the scientific and technological development environment, perfecting the regional innovation system, implementing the talent strategy and increasing scientific and technological investment as the main measures, vigorously promoting scientific and technological progress and innovation, effectively promoting the transformation and upgrading of traditional industries, the development of high-tech industries and the progress of agricultural science and technology. Science and technology have become an important
6. Tourism resources
Sanmenxia is located at the junction of Henan, Shaanxi and Shaanxi provinces, with Luoyang in the east, Funiu Mountain in the south, Chang 'an in the west and Sanjin in the north across the Yellow River. Historically, it is the economic and cultural center at the junction of the three provinces. China's ancient civilization, the miracle of the motherland at present, the lakes and mountains in southern Xinjiang and the beautiful glaciers in northern China have all been cleverly concentrated and displayed here, which has unique conditions and very broad prospects for developing tourism. Rich history and culture have left many places of interest and cultural landscapes here. The natural landscape mainly includes Wuyashan National Forest Park, which integrates sightseeing, mountaineering and summer vacation and enjoys the reputation of "Little Huashan". "Surrounded by mountains on three sides, half city smoke village, half city field"; Sanmenxia Yellow River Tourist Area has beautiful scenery, steep landscapes and places of interest. In recent years, the "Yellow River Tour" tourist route has been designated as the second characteristic tourist route of 14 by the National Tourism Administration, and has been promoted to the international market.
7. Historical evolution
1986 65438+1October 18 With the approval of the State Council, Sanmenxia City was upgraded to a prefecture-level city, and Mianchi, Shaanxi, Lingbao and Lushi counties in Luoyang were placed under the jurisdiction of Sanmenxia City. Yima city is managed by Sanmenxia City.
1990, there are 93 neighborhood committees in the city. 1992, in order to adapt to the situation of reform, opening up and economic development, Sanmenxia City established the Economic and Technological Development Zone Management Committee, located in the ruins of Shaanxi City; The Development Zone Management Committee consists of five village committees: Xiangyang, Houchuan, Nanguan, Sanliqiao and Han Zhuang.
1May, 1993, with the approval of the State Council, Lingbao County was withdrawn from the county to set up a city.
By the end of 2000, Sanmenxia had 76 townships (towns), 10 sub-district offices, 1347 villagers' committees and 152 residents' committees.
The Yellow River Tourism International Cultural Festival in Sanmenxia, Henan Province is based on the principle that the government sets up a stage, enterprises pay for it and the people sing opera, attracting investment from cities and counties, invigorating the economy and promoting the all-round development of Sanmenxia politics, economy and culture.
Second, the planning purpose
1. Create and spread the image of Sanmenxia City, make Sanmenxia a household name, improve its competitiveness and influence, and establish a brand.
2. Promote the economic development of Sanmenxia area and attract investors and entrepreneurs to invest in Sanmenxia.
3. Promote the development and construction of high-quality tourism and the promotion of brand tourism in Henan Province, and promote the development of tourism in the whole province.
4. Promote the development of Sanmenxia and other related industries in Henan Province.
Third, planning principles.
1. Overall planning, graded responsibility, coordination and cooperation, so as to achieve practical results.
2. Combination of economic benefits, environmental benefits and social benefits.
3. The activity is novel, unique and realistic.
Fourth, organizational form.
Government-led, division of labor and cooperation among various departments, and participation of all sectors of society.
Verb (abbreviation of verb) theme slogan
Sanmenxia, the Pearl of the Yellow River, is a thousand-year-old civilization in ancient China. Laozi rode an ox to send the true scriptures, and 5,000 true sayings were handed down from generation to generation. The geomantic treasure-house welcomes businessmen and finances the world.
Organizer of intransitive verbs
Organizers: Sanmenxia Tourism Bureau of Henan Province, Information Office of Sanmenxia Municipal People's Government of Henan Province, and Sanmenxia Radio and Television Bureau of Henan Province.
Organizer: Sanmenxia Tourism Bureau and relevant county (city) people's governments.
Seven. Main activities and procedures
The huge subtitle of "Warmly Congratulations on the Grand Opening of the Yellow River Tourism and Culture Festival" composed of fireworks soared, and a large-scale party in the form of dance kicked off, supplemented by performances such as gongs, drums, lion dances, operas and colorful balloons. In addition, a series of activities will be held, such as Sanmenxia handicraft production exhibition and international painting and calligraphy art exhibition.
The prelude to the party
1, picture, expand the historical picture scroll;
Since the beginning of Pangu, people have turned their backs on the loess, working at sunrise and resting at sunset, sweating on sunny days and working hard on rainy days. Suddenly, a thunder broke the peace on both sides of the Yellow River, followed by heavy rain, the Yellow River soared, trees were washed away, houses were washed down, fields were flooded, and people on both sides of the Yellow River were displaced and homeless.
After the rain, people began to rebuild their homes, and generation after generation lived without food and clothing. Generations have suffered the yellow peril. At this time, a man named Dayu appeared in the picture. He can't bear to see people's miserable lives. He vowed to change the historical status quo, manage the Yellow River well, and go out of the house three times. Finally, he found that the Yellow River got worse year after year. The last reason is that the blockage can't stop. We must make use of the situation to control water and slow down the water potential. However, a mountain blocked the waterway. After Zhou Simi's consideration, Dayu decided that he had to split the mountain to alleviate the water potential. At that time, a young man dressed in ancient costume was staged, wielding a big axe to split the mountain into three cracks (using props or scenery), namely the legendary human gate, ghost gate and divine gate. Then, the water of the Yellow River flowed down the river from the three holes of People's Gate, Ghost Gate and Shenmen Gate (all the actors dressed in ancient brass quickly formed a complete pattern of Sanmenxia area like the Yellow River water), and eight golden characters flashed in the middle (Sanmenxia people welcome you).
2. Photo: Above the choppy Yellow River, a red sun rises in Ran Ran, the pearl of the Yellow River.
Song of Sanmenxia (brand) tenor solo;
3. "The Capital of White Swan" Sanmenxia, children's Paris dance (next to Sanmenxia kindergarten);
4. The origin of romantic Lingbao Hanguguan and the appearance of Tao Te Ching.
5. Display of local characteristics:
Such as: three treasures of Lingbao: gold, apple and jujube; Lushi: Auricularia, Hericium erinaceus and walnuts, tobacco leaves, tourism, etc.
Eight, Sanmenxia Yellow River Tourism Festival news briefing and tourism promotion meeting
1. Yang Shuping, Mayor of Sanmenxia City, arranged a press conference on Sanmenxia Yellow River Tourism Festival.
2. Introduce Sanmenxia tourism resources and scenic spots. Promote tourism development and construction programs to provide you with quality products and brand promotion.
3. Cost:
4. Inviters: domestic and foreign media, journalists, relevant leaders of tourism bureaus and relevant departments, and domestic and foreign travel agencies.
Nine, Sanmenxia Yellow River Cultural Tourism Festival gifts
The classic Tao Te Ching, engraved with representative notes of ancient bamboo slips, can be printed into a high-grade gift box presented by Sanmenxia Municipal People's Government. It has both commemorative significance, collection value and ornamental value. Print the image of Lao Tzu riding an ox to pass the customs.
Remarks: This scheme needs to be improved and determined after field investigation.