Beifa Group's brand positioning is "the first choice expert in stationery supply chain service", and its core values are "individuality, quickness and safety". Beifa Group has four brands, namely Beifa Office Brand, Beifa Student Brand, Beifa Environmental Protection Brand and Beifa Gift Brand.
Main brand value slogans: individuality, speed and safety
Brand interpretation
Beifa represents the internationalization and globalization of Beifa, the representative of supply chain integration and the global service provider. It represents the inheritance and development of northern France and has an infinite and sustainable spirit. It represents the integration of northern France and eastern and western ideology and culture. It represents the harmonious corporate culture and pursuit of Beifa, and the concern for humanity and society.
Four sub-brands under the main brand:
Office brand
Value slogan: you work with peace of mind, let me interpret the brand for small things.
Modern business people face busy work and various pressures every day. One plus provides the fastest, most efficient and best quality office products to help them face challenges and win! So as to get more affirmation, confidence and respect!
At present, there are many kinds of office products on the market, which are chaotic, poor in quality and wear very quickly! One Plus is a relatively comprehensive and stable stationery supplier, which is not only satisfied with providing support for all kinds of office products, but also able to meet the needs of business people in the fastest and shortest time!
"A" means first of all, it represents the goal and expectation that everyone in the workplace is eager to succeed, and it also symbolizes that "A Plus" will provide the most comprehensive and high-quality office products! And will always be committed to improving office efficiency and helping office workers to succeed!
"+"symbolizes the never-ending enterprising spirit, continuous enterprising attitude and the innovative power of pursuing infinite extension and expansion! This will promote the "A Plus" brand to keep improving, bring forth new ideas and provide more convenient and practical office products. And these products will also benefit "you", gain more experiences and get satisfaction beyond the use of the products!
Student brand
Value slogans grow with you and give you happiness.
brand positioning
Derived from the word "WHIMZ", which means "whim", children are always energetic, innocent and unrestrained. Every day, many strange ideas come out and do something bold and surprising. Curiosity about the world makes them want to explore all the time, and the thoughts that flash through their minds push them to create their own world! "WmZ" is a tool for children to help them convey their ideas, realize their imagination and create their own world!
Brand interpretation
"WmZ" represents the cutest, liveliest and most positive side of children; Represents the child's innocent and pure thoughts; It also represents the children's initial thoughts and declarations about the world!
"WmZ" is a child's window and a child's magnifying glass! These strange ideas stimulate children's creativity, promote children's learning ability and exploration ability, and make children have more fun in their search!
"WmZ" is a child's eyes to see the world and a tool for children to plan their own blueprints! "WmZ" listens to children's thoughts, gives priority to children's needs, develops perfect products that are really suitable for children, and helps children realize their opinions and understand the world!
"WmZ" pays attention to children's growth from beginning to end, cherishes their talents and helps them cultivate their own character!
Environmental protection brand
Value slogan for the continuation of life, please spend some money!
Brand interpretation
Nowadays, no matter environmentalists, office white-collar workers or fashionable young people, more and more people are involved in the propaganda and dissemination of environmental protection concepts, and at the same time, they are personally involved in environmental protection actions by using environmental protection products. So that environmental protection has been continuously developed and improved. Go green is a professional environmental protection stationery brand! Based on the stationery industry, on behalf of the most advanced environmental protection stationery concept and leading environmental protection materials and technologies, we always provide the most advanced environmental protection products!
Go green starts from the desktop and encourages people around him to join in the actions of protecting the earth and creating the future from childhood. Go green allows you to gain more respect and comfort while using it!
Brand interpretation
Environmental protection is fashion! Whether energetic young people or mature business people advocate environmental protection, they also use environmental protection products as a way to reflect their own values, tastes and personalities. Go green pursues the concept of sustainable development, analyzes popular environmental protection elements, carefully selects different materials and pays attention to every detail, in order to make the use of go green your pride!
Environmental protection is attitude! Go green encourages and supports everyone around him to participate in environmental protection through his own products and ideas, and strives to change the bad habits in traditional life ideology and make everyone pay more attention to environmental protection!
You can also spread the concept of environmental protection through go green, so that you can gain more affirmation and motivation while supporting environmental protection!
Environmental protection is action! Go green set an example and inspired everyone around him to start from me and turn Xiaoli into a giant tower. Go green advocates taking practical actions to gather bits and pieces of life, starting from every detail of life, and improving the planet we live in!
Gift brand
Value slogan: economy class consumption, first class enjoyment.
Brand interpretation is being optimized.
BEXPROMO
Promotional brand