On June 65438+1October 65438+February 2006, Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as "Shanghai Automobile") officially announced that its own brand was named "Roewe", which means "innovation honor and prestige are all over the world".

Roewe's brand has developed rapidly in the past four years, and its products have covered the intermediate and high-end car markets. "Technology" has become the brand label of Roewe. Roewe brand slogan is "Taste technology, know what you know and do".

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2004 is the centenary birthday of Rover, but it is also the most dramatic year for Rover. Rover, which is on the verge of bankruptcy, has attracted the attention of many domestic car companies, including Brilliance, Geely, Shanghai Automobile and Nanjing Automobile.

These four car companies have launched an acquisition war, and SAIC is definitely the strongest. As a result, Rover was accidentally bought by Nanqi. As a result, Nanqi was acquired by SAIC, and since then Rover has become Roewe and MG.

However, Roewe and MG have been badly managed since they were listed in China, Rover's technology itself is not so advanced, and SAIC has not been fully absorbed and melted, resulting in a high failure rate in the early stage of Roewe. Through continuous research and integration of resources, the reliability of vehicles has been improved.

Baidu Encyclopedia-Roewe