Party newspapers and periodicals are the mouthpiece of the party and the people, the link between the party and the government and the people, and the window for the people to understand the world.
Newspapers and periodicals are the media that disseminate science and technology, cultural knowledge and economic information.
Newspapers and periodicals are people's spiritual and cultural food.
Newspapers and periodicals are teachers and friends of the people.
Newspapers spread knowledge, transmit information, cultivate sentiment, enlighten wisdom and enrich life.
State affairs, family affairs and what's going on in the world can be known by subscribing to newspapers and periodicals.
If you want to know the world, subscribe to postal newspapers and periodicals.
If you want to know what's going on in the world, just subscribe to the newspaper.
Reading books and newspapers is essential and everyone needs it.
The material life is good, and the spirit is the most important. Subscribing to newspapers to learn knowledge makes life interesting.
Subscribe to a newspaper, learn a variety of knowledge, enrich the content of life, cultivate noble sentiments, subscribe to newspapers and magazines to get rid of poverty and get rich, learn knowledge, cultivate noble sentiments, improve the quality of life, read newspapers and magazines to cure fools, educate people with knowledge and get rich with information.
Enrich people's spiritual and cultural life with healthy and beneficial newspapers and periodicals, carry forward national culture, give play to the intermediary role of scientific and technological newspapers and periodicals in transforming science and technology into productive forces, and give play to the information and theoretical role of economic newspapers and periodicals.
Do a good job in newspaper distribution and promote the construction of two civilizations
Run newspapers and periodicals well, promote social development and prosper the cultural market.
The postal department is the main channel for newspaper distribution.
Welcome to subscribe to postal newspapers and periodicals.
Roads are accessible, postal services are accessible, and newspapers and periodicals are delivered to you.
Post office subscription, anytime, anywhere
Can't go home often, newspapers are scheduled to go home. ""Honor your parents and subscribe to newspapers and periodicals. "
Look at the world situation, grasp the economic pulse and look forward to the market prospect.
Chapter two: the publicity plan of centralized subscription of newspapers and periodicals in 20 17 1. guiding ideology
In order to improve the market share of postal service and successfully complete the task of collecting newspapers and periodicals in 20 10, we should take customer demand as the guide, subdivide the market, publicize the differences, and do a good job in promoting key newspapers and periodicals and key products.
Second, the principle of propaganda and division of labor
According to the requirements of the group company and the principles of unified image, unified planning, unified time and unified slogan, we will actively do a good job in the annual joint publicity of newspapers and periodicals in the province. The provincial company will focus on the classified catalogue of newspapers and periodicals, supplemented by comprehensive advertisements, and highlight the promotion of key products such as best-selling/potential newspaper etiquette (subscription) cards.
Municipal Bureau should make full use of all kinds of promotional materials issued by provincial companies, and do a good job in the implementation of local media delivery and joint publicity in accordance with the unified requirements of the province's joint publicity.
Third, propaganda slogans.
(1) Best-selling newspapers are all over the world, and the post office subscribes to your home! (2) predict the world and subscribe to the post! (3) Welcome to subscribe to 20 10 postal newspapers and periodicals!
(4) the post office subscribes to the newspaper and is on call! -1 1 185 sincerely serve you!
(5) go to the post office to order newspapers and periodicals, and order whatever you want! Book etiquette in the same city, and book it for whoever you want!
(6) Honor parents, subscribe to newspapers and periodicals, and offer filial piety! Four, the provincial company unified terminal promotional materials:
(1) Posters posted in business halls, retail kiosks and public places, the number of which is 10000.
(2) The number of desks and chairs for newspaper activities is 132 (one for the reservation and marketing bureau).
(3) Publicity X-stands, which are used together with tables and chairs for publicity activities, number 264 (two for the reservation and marketing bureau).
(4) Newspapers and periodicals of major customers subscribe to inquiry CDs and distribute them to unit subscribers, with a quantity of 20,000 sets.
(5) Classify the recommended catalogues of newspapers and periodicals, and make two recommended catalogues of best-selling newspapers/potentially efficient newspapers and rural newspapers, each with a print run of 65,438+10,000 copies.
(6) Promotion of etiquette (subscription) cards for business journals/newspapers, with 20,000 copies for group customers.
(7) Newspaper subscription tool rack, distributed to the province's delivery personnel for door-to-door publicity and subscription of newspapers and periodicals, the number is 10000.
Four, the Municipal Bureau of publicity and promotion activities.
The municipal bureaus shall, in accordance with the requirements of joint publicity in the whole province, further do a good job in publicity and promotion:
(1) mass media advertising: select local media with great influence, wide audience and high cost performance to advertise, and the overall image and slogan are consistent with those of the provincial bureau. At the same time, the provincial company issued all kinds of promotional catalogues, letters of recommendation, car body advertisements, light box advertisements and other promotional templates for each bureau to choose and use.
(2) Advertising of own business hall: It is required that the own business hall must hang banners, put up posters and put up table cards, and send special personnel to wear ribbons and badges to distribute leaflets, and the business hall with conditions can play promotional videos.
(3) Door-to-door publicity: The courier carries work clothes, leaflets, catalogues, sample publications and other publicity materials to the door for publicity and subscription.
(4) One-on-one publicity: the key account manager visits the group users, and presents exquisite small gifts and newspapers and periodicals subscription CDs at the same time.
(5) Carry out mobile publicity activities: carry all kinds of subscription catalogues, tables and chairs for newspaper activities, X publicity booths and sample newspapers, go deep into residential areas, campuses, squares and other places where customers are concentrated, and publicize and subscribe in the form of subscription service desks.
(six) the use of fixed telephone waiting for the order of color ring back tone publicity newspapers.
Six, do a good job in the management of publicity materials distributed by provincial companies.
All bureaus should do a good job in the management of all kinds of publicity materials of provincial companies. While making full use of publicity materials, they should pay attention to properly preserve unused publicity materials for future use.
Chapter III: Newspaper Publicity Plan 1. slogan for propaganda
-read the newspaper and read the world!
-Give people a newspaper and leave ink in your hand!
-love parents, subscribe to newspapers, and send filial piety!
Second, publicize the market.
(A) the urban market
1. launch the "order into the family" activity. Subscribe to the door-to-door publicity of all communities, unit dormitories and shops along the street in the delivery section, and distribute subscription leaflets to users.
2. Looking for an agent publicist. For the community that is difficult to publicize, find an agent propagandist, mainly for the community property, doorman, building director and garage doorman, who will distribute leaflets on their behalf.
3. Implement the subscription mode of "continue one and knock three". Renew a newspaper, and at the same time knock on the doors of three neighboring companies to develop new subscribers, so as to increase the household rate and increase the circulation of private subscriptions.
4. Carry out audio publicity of the section. Choose 5 road sections from 8 road sections, mainly crowded gathering places such as residential areas, and buy 5 small speakers for audio publicity. The publicity content is: our slogan and subscription number.
5, the old household recommendation method. Strengthen the publicity of old customers and let them work for me.
We publicize newspaper subscriptions and give some small gifts if the subscription effect is good.
6. Stamp publicity law. Stamping of all kinds of newspapers and periodicals, promotion of newspaper subscription has begun, increasing the publicity atmosphere.
7. Make a community service commitment board. For some old communities and dormitories, new communities can enter as soon as they can, and make community service commitment cards on their own billboards or on the walls of property. The main contents are: Duan Courier's photo, postal delivery service promise and supervision telephone number. One is to show the enthusiasm of postal service, and the other is to make customized publicity for section couriers and newspapers.
(B) the rural market
1. Focus on the subscription activities of breeders and farmers. Choose newspapers and periodicals suitable for rural farmers' professional skills (making special leaflets) to focus on publicity.
2. Initiate subscription by members of professional production cooperatives. Mainly choose science and technology, commodity information newspapers.
3, to retirees living in rural areas, focusing on promoting best-selling, health and news newspapers.
4. Promote rich newspapers and periodicals. Grasp the peasants' psychology of getting rich and actively develop knowledge, popular science, science and technology newspapers and periodicals.
5.LED and banner publicity. For the sub-bureau with led screen, scroll the propaganda slogan, and for the sub-bureau without LED screen, hang the banner.
(3) Project market
Set up three major project teams. In order to do a good job in the subscription of newspapers and periodicals this year, the project
In order to increase the turnover, the project leading group is specially established:
Team leader: Zhang Hongwei
Deputy Head: Jiang Hui
Members: Wang Yu, Guo Zhijun, Wujiang, Li Weinan, Zhao Gongcheng. The leading group consists of three project teams:
School newspaper project team 1 (campus market development target is 250,000 yuan), with leader Wu Jiang and member Wang Guohui; (Project progress:120% at the end of October,140% at the end of October, 10/5,10.30, 1 15.
Guo Zhijun, leader 2 of Campus Newspaper Project Team (campus market development target is 6.5438+0.5 million yuan), member Zhao Gongcheng; (Project progress:120% at the end of October,140% at the end of October, 10/5,10.30, 1 15.
The project team of image periodicals (with the development target of 20,000 copies, RMB 654.38 million+) is headed by Wang Yu, and its member is Li Weinan. (Project progress:120% at the end of October,140% at the end of October, 10/5,10.30, 1 15.
The project team subdivides and claims all the schools in the town, and adopts the method of divide and conquer to tackle key problems one by one. At the same time, the project leading group will timely report and exchange the excellent experience of the whole flag school newspaper project, and hold a 1 summary meeting every week.
1, campus market:
(1) Advantage publicity: regular, genuine, readable and published papers. Our learning newspapers and periodicals are all genuine publications published by regular publishing houses, and there are no typos and insert errors in pirated publications, which seriously affect students' learning and reading. At the same time, it can publish 300 volumes inside and outside the class all the year round, 500 volumes of learning methods and 500 volumes of learning weekly.
(2) Find an agent: focus on tackling key problems of school principals, principals' relatives, school teachers, and local prestigious people as campus marketing agents to enrich the campus marketing power.
(3) Make good use of a letter. In order to avoid causing hot issues in the school, the flag bureau will produce a batch of letters to parents, which will be guided by the class teacher and parents will subscribe voluntarily.
(4) Taking the "Love Newspapers" project as an opportunity, take the initiative to contact the local women's federations, the working committees and the education departments to start the project, and seek enterprises that have established social image and publicity products to donate newspapers and periodicals to poor students, "Give people newspapers and leave ink fragrance!" Expand the scale of key campus newspapers and periodicals.
(5) Do a good job in the joint distribution of educational periodicals. Mainly take the project team as the lead unit, focus on tackling key problems, and strive to increase the net turnover to 200,000 yuan.
2. Image periodical market
(1) Wedding Market: The platform publication Happiness, Special Concern, 37-degree Women is mainly aimed at pre-marital consumers (real estate, household appliances, cars), wedding service providers (wedding companies, hotels, photo studios, tobacco and alcohol sales) and married consumers.
Home (travel agency, baby products). Distribution crowd: Cooperate with the Civil Affairs Bureau and distribute it to newly registered couples.
(2) Women's market: the platform publication Yogurt, Special Concern and 37-degree Women focuses on beauty salons, clothing monopoly, cosmetics promotion and commercial promotion. Distribution crowd: working girl database, beauty salon members.
(3) Tourism market: platform publications such as special abstracts, special attention and semi-monthly readings, focusing on local travel agencies, special restaurants and entertainment places. Distribution crowd: database of names and addresses of party and government officials, database of names and addresses of teachers, and layout of hotel rooms.
3. Festival market
In the fourth quarter, the flag bureau listed four festivals as key items in the festival market for screening and launched festival marketing. (The festival market project is led by Wang Guohui, the head of the newspaper industry)
(1) 10.23 Double Ninth Festival: Cooperate with organizations such as the Association for the Aged and the Bureau of Retired Veteran Cadres, and they will take the lead in subscribing to expand the popularity of happy old people; On June 30, 2008, all couriers launched a centralized subscription activity for Happy Old Man Newspaper and Family Doctor Cultural Gift Box, with the content of "Love parents, subscribe newspapers and send filial piety!" To promote the theme.
(2) World AIDS Day (12. 1): In cooperation with the Centers for Disease Control and Prevention, video periodicals are used as the main media to publicize AIDS prevention and treatment.
(3) 12.3 International Day for Helping the Disabled: In cooperation with the Disabled Persons' Federation, with the theme of caring for the disabled, a cultural gift box for family doctors of the disabled was presented.