Where did this change come from and where will it go?
In official terms, this is a cultural renaissance, which is the wisdom crystallization of extensive cultural research, multi-party solicitation of suggestions and in-depth discussions at the top. Not to mention whether the words 2 1 hit the lifeline or whether they can lead the Great Wall to climb the peak, it is remarkable to say that the sales volume of Great Wall Motor in June 10 is still remarkable. Last month, Great Wall * * * sold 65,438+036,000 vehicles, up 65,438+05% from September and 65,438+08% year-on-year, setting a new monthly sales record. Among them, Haval brand sold 98,000 vehicles in June at 5438+00, up13% year-on-year; The Euler brand sold 8,000 vehicles in June, a year-on-year increase of 352%; WEY is the only brand that the monthly sales of Great Wall declined, with a year-on-year decline of 65,438+04% to 0.9 million vehicles. In addition to the high-end brand "Weipai", it has achieved rapid growth and gratifying sales. The increase in sales volume is not unrelated to this Great Wall reform.
Back in July 13, Wei Jianjun, the chairman of Great Wall Motor operated by Ogilvy & Mather in Beijing, built a car for 30 years and realized the feature film "Can Great Wall Motor Live Next Year?" Has been released. The cool special effects of the whole film are superimposed, and the film is full of 4A style. However, at the end of the film, what you can stay in your mind is not only cool, but also cool. You just have to go with the flow and admire in the surging circle of friends playing with rainbows. Great Wall Motor, which can build cars and build momentum, claims that this empty and unclear emotional film has achieved deep circle-breaking communication and triggered a profound speculation about the life and death of enterprises. To be honest, Che Jianjun is also the first time to see a car manufacturer who can make such a concept.
Subsequently, Mr. Wei published an open letter "A Letter to Great Wall Motor's Partners: How Great Wall Motor Will Spend the Next Year", which opened the mighty all-round transformation of Great Wall Motor. The film is not very good, but the reform is still very impressive.
Wei Jianjun believes that the key to the reform of automobile enterprises lies in the change of thinking concept and organizational mechanism. To this end, Great Wall Motor has transformed its mechanism and built a brand-new organizational structure centered on users: accelerating the implementation of the rotation mechanism; Improve the assessment and evaluation mechanism; Release three major technology brands: Lemon, Tank and Coffee Smart; The internal title is "de-generalization", and employees are encouraged to take flower names in combination with role/position attributes.
Behind the reform slogan of the old state-owned enterprises, the younger and more dynamic Great Wall Motor has come out, and more lovely and diverse models have come on the market. The Great Wall with H6 walking around the world has become more fashionable and diversified. However, the relative lack of core R&D capabilities is still the shortcoming of the Great Wall, and one car with multiple shells is still criticized.
With the listing of heavy vehicles such as tank 300, this Baoding Iron Army will embark on a new journey. Maybe in the near future, men will bring a tank home and women will bring a good cat home.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.