An effective way to approach customers. As the name implies, the approach method is that salespeople directly use sales products to attract customers' attention and interest, and then turn to interviews.

1) gift approach method

Salespeople approach each other by giving gifts and free goods tips, which is easy to attract customers' attention and interest, and the effect is also very obvious. This method is effective for new products in major shopping malls and crowded places. Attention should be paid to the gift items suitable for customers to take or taste, and the language should be enthusiastic and active.

2) Direct access method

There are usually two forms of direct visit, one is to arrange a meeting time with the customer in advance, and the other is to visit the customer directly without informing the customer in advance.

The purpose of direct visit is to find potential customers, try to talk to key people and collect information about potential customers.

Proper use of direct visits can bring many favorable opportunities to salespeople. For example, personally judge the purchasing potential of potential customers, collect customer information in a very short time, and establish potential customer cards for future visits; Can effectively understand the regional characteristics of sales staff; It is also the best way to train sales staff.

But for a new salesman, this method should be used with caution, because direct visit is easy to be rejected, which will seriously destroy the will of a salesman in the early stage.

3) product method

As the name implies, the product approach method is that the salesperson directly uses the sales product to attract customers' attention and interest, and then turns to the interview.

Let the product approach the customer first, let the product make a silent introduction and realize self-promotion, which is the biggest advantage of the product approach method. However, when using products to approach customers, we should pay attention to the following points.

The product itself needs to be attractive.

Only the product itself can attract customers' attention and interest, can we achieve the goal of approaching customers. For general goods that have no characteristics and charm in the eyes of customers, it is not appropriate to use the product approach method alone. Even if the salesman is confident that the product is unique and novel, it is indeed true, but if the customer can't realize this immediately, it is best not to use the product approach method.

The product itself should be exquisite, light and easy to carry.

The product approach method is not suitable for bulky and inconvenient products. For example, heavy machine tool sales staff, real estate sales staff and bulldozer sales staff are not good at using the product approach method. However, sales staff can use product models, product pictures, etc. As a medium to approach customers.

Products must be physical products that can directly affect customers' senses.

Invisible products or services, such as hairdressing, bathing, life insurance, travel services, movie tickets, etc. The product approach method cannot be used.

The product itself should stand the repeated contact of customers.

Sales staff should prepare some special and close products and pay attention to maintenance at ordinary times to avoid problems in customer operation and affect sales effect.

4) live demonstration approach

This is an ancient sales technique. At the earliest, such as street juggling and busking, live demonstrations were used to attract customers. In modern sales, this method still has important use value. For example, a salesman selling voice-activated Rubik's Cube toys did not rush to talk after sitting down, but took out a small, exquisite and colorful Rubik's Cube? Wooden box? When you put it in front of customers, the small wooden box will not only shake, but also send out several languages. Let me out? It seems that there is really a devil locked in that small wooden box who is eager to escape. This vivid and intuitive display is better than the vivid description of the salesman and will give customers an intuitive impression.

At this time, if a successful salesperson can seize the opportunity to play the role of language, enthusiastically answer questions for customers, and clarify the price positioning and broad market prospects of products, it will certainly lay a good foundation for the final transaction.

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