Activities of peace elite Wang Laoji
"Peace Elite", together with Wang Laoji, will bring the theme egg game to the special forces in the game, and the peace elite IP customized herbal tea jar-"Red jar Wang Laoji".
At the same time, Zhou Dongyu, the spokesman of Wang Laoji, also implanted dubbing in the exclusive interactive voice of the game eggs to cheer up the special forces and fans. Special forces can find Wang Laoji's drink vending machine in the map of the island to get "Red Wang Can Lucky", and the drink cans can also be exchanged for game props.
On February 8th, 65438 will introduce interactive gameplay and Zhou Dongyu-specific interactive voice in the game.
In different areas of the island map, there will be five "Wang Lao Ji exclusive beverage vending machines"; Special forces can collect "Red Pot Wang Laoji" on the battlefield in exchange for special props.
1 "Red Pot Wang Laoji" can be exchanged for 1 gold coin treasure box every day, with a cumulative exchange of * * * 10 times; 10 "Red jar Wang Lao Ji" is convertible 1 colorful orange parachute (15 days).
Not only that, in addition to dropping the red can of Wang Laoji, the beverage machine will also randomly drop energy drinks and other supply props, so that the special forces can replenish energy while drinking Wang Laoji in the game.
At the same time, Zhou Dongyu, the spokesman of Wang Laoji, personally dubbed the game to encourage the voice, which will also be synchronized with the interactive voice of the egg.
Does the eccentric and lovely Zhou Dongyu choose Lori sound, Yujie sound or the girl in the primary school next door to interpret the phonetic symbols? The answer will be found by the special forces themselves in the game!
Not only online linkage, "Peace Elite" will also be promoted offline with Wang Laoji. Wang Lao Ji combines the game IP characters, core visual symbols with the classic red can body.
On June 5438+February, Wang Laoji will distribute customized cans for peace elites and 1000 sets of limited customized cans for peace elites in various channels across the country!
"Peace Elite" is committed to bringing positive experience to special forces through game content, so that special forces can feel the "good luck" of different scenes; It is similar to the "auspicious culture" contained in the brand of Wang Laoji.
The slogan "Good luck, Wang Laoji tonight" conveys to users the best wishes of * * * creating * * feelings with each other by breaking through the brand dimension wall and the sense of interaction.
On February 8, 65438, the special forces will experience the brand-linked exclusive eggs carefully designed by the Peace Elite and Wang Laoji in the game. Cross-border cooperation with the "peace elite" has opened a window for Wang Laoji to talk with more young consumers and revived the brand proposition.
Because of the integration of Wang Laoji, the Peace Elite has gained a wider range of offline channels and e-commerce platform traffic and exposure, so that IP symbols belonging to the Peace Elite can be displayed in front of users more intuitively and stereoscopically.
Customized product packaging, game egg implantation, e-commerce platform sales transformation and other dimensions have created a precedent for the cooperation between peaceful elites and beverage consumption products, and are also an organic beginning for the two brands to achieve a win-win situation and mutual empowerment.
The linkage between the two national brands is not only a shallow cross-border cooperation between the two categories of games and drinks. In a sense, it is actually an important cooperation that empowers brands with culture and leads inheritance with innovation. It also takes brand tonality as an opportunity and cultural connotation as a connection point to realize the deep cross-border of fashion, culture and technology!
On February 8, 65438 "Peace Elite" and Wang Laoji will re-launch online and offline, which is believed to bring a new "good luck" experience to special forces and users. Special forces, remember to bring a little white dress to the game. "Good luck to Wang Laoji tonight!" oh