Since its establishment, the company has attached great importance to the construction of corporate culture. Only by turning culture into the soul of the company, guiding every employee of the company to develop in the right direction, and working together with Qi Xin, is the fundamental way to establish a century-old enterprise and achieve lasting success.

To this end, the company will summarize the essence of enterprise development over the years as the core concept of new Ming people, so that generations of new Ming people will never forget, tirelessly explore and pursue.

Enterprise tenet: carry forward the national culture and pursue the pride of China people.

Corporate mission: lead the trend of home furnishing and create a quality life.

Enterprise talent view: If you have intelligence, please use it.

If you have average intelligence, please endure hardships and sweat.

If you are neither smart nor willing to suffer, please leave.

Corporate values: classic new highlights, quality life, * * * enjoying value and serving the world.

Business philosophy: customer first, service first, standardized production and safe production.

Technological development thought: innovation can continue to surpass.

Marketing concept: first-class product+first-class image+first-class service = quality life work style: action can test value better than thought.